Ad Blocking: The End of Advertising as We Know It by Jonah-Kai Hancock #ASE16

IAB L.E.A.N Ad Standards:
  1. Light file size, with strict controls on data calls, which affect latency
  2. Encrypted. All supply chain transactions should be https/ssl compliant.
  3. Ad choices supported. All ads should support consumer OBA opt out.
  4. Non invasive or disruptive. Ads should not interfere with the user experience. Includes covering content and sound defaults.



  1. Detect ad blocking, in order to initiate a conversation
  2. Explain the value exchange that advertising enables
  3. Ask for changed behavior to maintain an equitable exchange
  4. Lift restrictions or Limit access in response to consumer choice

Ad blocking Primer:


Google A.M.P:

  1. A. Accelerated
  2. M. Mobile
  3. P. Pages


5 Key Learnings:

There are a lot of people who are not happy with the current degree of advertising and monetization on the web and mobile.

2.Ad blocking: who’s doing it?
It’s not just one demographic or one group. It is growing…

3.Mobile ad blocking: largely ineffective
Current solutions do not actually block the majority of ads served on mobile.

4.Revenue replacement
There is just no way that a tip-jar style pay-as-you-go solution for compensating publishers is doable industry-wide.

5.If The Content Is Missing
People are willing to turn off ad blockers, if they can't see the content they want.


Little-known Facebook Tips for Businesses #ASE16


ASE16-nathan-smith-7bbbb.006 is a URL shortener for all addresses.


You can invite people who “like” your page post to “like” your page. To do this, click the number beside reactions, this brings up a lightbox with a list of those who have reacted to your post. You’ll see an “invite” button beside those who aren’t already connected to your page.

Click “Invite” and they’ll get a Facebook notification. The next time they navigate to your page, they’ll be reminded of the invitation and see a call to action to like your page.


Acknowledge those who share your posts. Click the number of shares beside your post and you’ll see a lightbox that displays the public shares of your post. In this view, you can react or comment as your page. I routinely “love” every single share.



Sometimes, you update the featured image, title, or meta description of your post after you’ve shared it to Facebook. Before, you would have to delete and repost, losing the existing engagement. Now, you can force Facebook to rescrape your page to refresh their cached version, then click “Refresh share attachment” to dynamically update this information.

This feature is useful when you note a mistake or wish to alter your featured (og: image) image.

It can be tricky to find this link, as you must first click the time/date stamp to isolate the post. Click the dropdown and you’ll see the option.


You can restrict who can see your posts, even when they visit your page. Narrow the audience by age, gender, location, and language.


In addition to restricting the audience, you can choose your preferred, organic news feed targeting. Facebook has certainly put the screws to business pages over the past few years. The more effort you put into targeting your audience, the more effective your Facebook marketing becomes.

Your audience preference is interest-based according to the following categories;

  • Entertainment
  • Family and relationships
  • Fitness and wellness
  • Food and drink
  • Hobbies and activities
  • Shopping and fashion
  • Sports and outdoors
  • Technology

ASE16-nathan-smith-7bbbb.016There are endless combinations targeting possibilities for your advertisements. While all audiences are unique, you can do some recon by seeing what targeting strategies your compeitors are using.

When you see an ad, click the dropdown on the right side of the post, then click “Why am I seeing this?” This action brings up a window that indicates at least some of the targeting criteria used in this ad placement.

Have you ever seen a recurring ad with your friend’s face attached to it? While your friend did nothing wrong, perhaps it made you annoyed with them. “Bob likes Wix.”

In your profile settings, you can choose to not allow Facebook to pair your social actions with paid placements.

Have you ever seen a post you’d like to follow, but didn’t have anything to immediately add to the conversation. Maybe someone asked a question in a group, and you would like to see the answers. You don’t have to comment with a period or like the post.

Just click the dropdown at the right side of the post and choose “Turn on notifications for this post.”

Another scenario is when you’re skimming Facebook during your word day. You see an interesting article that you don’t have time to read at the moment.

Instead of trying to recall who shared it to find it later, click the dropdown and then “Save post.”

Your saved posts are collected in a tab in the left column.

Facebook will also send you a reminder email if you haven’t read it.


When people comment on your posts or they post to your page, there is an option to send them a private message as your page. This is especially helpful for customer service issues.


Not so long ago, Facebook’s customer service was on par with Google. Yeah, non-existent.

Things have gradually changed for the better. Recently, Facebook has launched monitored email and live chat avenues for customer service.

Live chat was initially launched specifically for their ad customers. If I had an issue that wasn’t directly related to advertising, I would begin with a question about ads and would spring my real concern when the agent would ask “is there anything else I can assist with?”

Recently, Facebook has expanded the live chat to cover all business purposes.

Go to your page and click “notifications” then “activity” to reveal mentions and shares you may have missed.


A timely post about a trending topic can give your post a boost in reach. Public posts display in the public feed of trending topics. When FB users click on a trending topic (right side of news feed), they may see your post.


On your page, click “messages”, scroll down to the bottom and click the “i.”

Select “Response assistant”

Alternatively, click “settings” then “messages”

Set your response time

You also have the option to set up a series of automatic messages.

  • A customized away message for when you’re not able to quickly respond to fans
  • A personalized message that is automatically sent the first time someone sends your page a private message
  • A specialized greeting that displays in messenger before a message is sent


Messages can include the person’s name and/or your URL.
facebook login approvals unrecognized browser

Last week, I was alerted to a login attempt on my Facebook account. Had I not enabled “login approvals” or “login alerts”, my account would’ve been compromised.

Facebook login approvals require a generated code to access the account via a new device or browser.

Facebook login alerts let you know when there is a suspicious login attempt on your account.


It can be difficult to grasp the targeting options that are available with Facebook ads. This post includes an infographic that provides an overview of most of the options.

Podcast to Explode Your Audience & Authority by James Martell #ASE16


Develop content for ideal customers
– Solve their problem
– Reach new audiences – over 1 Billion people are using Apple iTunes, 245 Mio iHeartRadio,
– Develop a professional brand

Easier way to build relationships
– Intimate
– They get to know, like and trust you
– You influence them

Demonstrate expertise
– Case studies
– Success stories
– Tips and strategies

Podcasts are easy to listen to
– Apple Car Play
– Android Auto
– Listen on phone, people like listening to audio

Spread the message on the net
– Selling while you sleep
– Creating warm to hot leads

Expand circle of influence
– The podcasting ripple effect

Solve a content problem
– Easy to create (e.g. with
– Hardware is cheap

Timing is perfect
– People are used to listening to podcasts

Easily repurpose your best episodes
– transcript
– infographic
– ebook
– print book
– video
– slideshare
– feature article
– guest post
– guest interview
– checklist
– newsletter, …

Save Time
– Shorter sales cycle
– Instant customer call
– Ready to do business
– 24/7


cloudHQ Review: Google Drive, Dropbox, Basecamp und Co. zusammenbringen

Wenn wir heute einen Blick in ein 70er-Jahre-Büro werfen würden, wäre die Verwunderung nicht gering. Was damals der Karteikasten war, ist heute unser digitales Kontaktbuch im Smartphone. Was die Dokumentenablage war, ist heute durch Google Drive, Dropbox und Evernote ersetzt. Musste man früher noch pünktlich die Briefe zur Poststelle bringen, damit sie rechtzeitig ankommen, ist GMail heute rund um die Uhr verfügbar. Und auch stundenlange Treffen mit Kollegen zur Abstimmung wurden ersetzt durch Kollaborationsdienste wie BaseCamp.


Es hat einige Zeit gedauert, bis ich die optimale Kombination verschiedener Dienste erprobt hatte. Heute kann ich mir meinen digitalen Arbeitsalltag nicht mehr ohne diese Dienste vorstellen. Texte schreiben, Dokumente abspeichern, Tabellen mit Kollegen gemeinsam editieren, Notizen zu Projekten anfertigen, Mails versenden, Aufgaben an Kollegen delegieren – jeden Tag gibt es eine Menge zu tun.

Alle genannten Dienste sind optimal für mich, um spezifische Aufgaben zu adressieren – aber wie sieht es mit einem Backup aus, wenn irgendwas schief gehen sollte? Und wie kann ich beispielsweise meine Basecamp Aufgaben bequem in Evernote durchsuchen etc.?

Vor einigen Wochen habe ich für diese – und andere Aufgaben – cloudHQ entdeckt. Der „personal plan“ für 9,90 US-Dollar im Monat ermöglicht die Synchronisation von Google Drive, GMail, Dropbox, Skydrive, Evernote, Basecamp und einigen anderen Diensten. Im „professionel plan“ ist dann noch die Synchronisation mit SkyDrive Pro, WebDAV-Applikationen und anderen Diensten möglich.

Das Setup war einfach: Ich musste mich nur anmelden, mein Google-, Evernote- und Basecamp-Konto mit cloudHQ verbinden und voilà‎: cloudHQ übernimmt die Arbeit.

Die Verbindung von Dropbox und Google Drive ermöglicht es mir nun zum Beispiel, auf Inhalte zu zugreifen, die mir von Kollegen über Dropbox zugänglich gemacht werden. Die entsprechenden Dateien werden nämlich on the go von cloudHQ mit Google Drive synchronisiert.

Besonders hilfreich ist cloudHQ auch dabei, sehr wichtige Dateien doppelt und dreifach zu sichern. So kann ich meine wichtigsten Unterlagen, die normalerweise auf Google Drive abgelegt sind, auch bei SkyDrive und Dropbox zu speichern. Für den Fall eines Datencrashes bei Google geht nichts verloren. Endlich sind die Zeiten vorbei, an denen ich wöchentlich meine externe Festplatte anschließen und stundenlang ein Backup durchführen musste.

cloudHQ gibt mir für knapp 10 Dollar im Monat die Sicherheit im Hinterkopf, dass alle meine wichtigen Daten nicht nur an einem Ort in der Cloud liegen, sondern auch noch auf einem unabhängigen System zusätzlich gesichert werden. Zudem erspart es mir ein manuelles Backup und ermöglicht es mir, auf Inhalte so zuzugreifen, wie ich es will (bspw. meine Basecamp Aufgaben offline in Evernote durchsuchen). Alles in allem ist das die perfekte Lösung für den virtuellen Unternehmer.

>>> Jetzt cloudHQ ausprobieren <<<