Journalism and Content Marketing – Peanut Butter & Jelly by Christine Parizo #ASE17

The Editorial Calendar

  • Use themes.
  • Plan months in advance.
  • Break down themes into content.
  • Be prepared to flex.
  • Measure engagement

Have an Angle

  • Business problem
  • Customer as hero
  • Behind the scenes
  • Be informative

Executive Summaries

  • Essential details
  • Skip attribution
  • Be visual
  • Differentiate

Leverage interviews

  • Expert quotes
  • Internal SMEs
  • Paraphrase

Research!

  • Statistics
  • Third-party studies
  • Examples
  • Always attribute

 

5 Profitable Businesses To Build Around a Non-Fiction Book by Jim Kukral #ASE17

How To Triple Your Revenue With Non-Fiction Books by Jim Kukral

CEO, AuthorMarketingClub.com & BusinessAroundaBook.com

Topics

  • How to maximize revenue from non-fictions books
  • How to take your expertise and sell it “beyond” the book
  • Discover business models available to you generate revenue
  • How you can get started today!

There are two reasons people use the Internet, and two reasons only:

  • To have a problem solved.
  • To be entertained.

Winning Non-Fiction Formula

  • Write a great book.
  • Build business abround the book.
  • Use book to drive leads to business.
  • Prodit. Wash, rinse, repeat.

Lets Do Some Math

  • The average non-fiction author will only sell 800 copies of their book in their lifetime!
  • Let’s say you are the anomaly and you sell 1,000 books next year.
  • 1,000 books sold at $5.99 on Amazon = $5,900
  • After you pay the Amazon cut, you make $4,130.
  • Plus your costs (cover, editing, marketing)
  • Maybe you only end up earning $2,000 from 1,000 books sold.
  • That’s not enough!

Why Do People Pay For Things?

  • People pay to have problems solved (non-fiction)
  • People pay to save themselves time
  • People pay because they don’t want to do it themselves
  • People pay because they don’t like making mistakes
  • So the question to you is…
  • What are you offering to people who want those things? And if you’re not… what’s stopping you?
  • Your book is an instant credibility builder and lead generator, it’s time you used it as such!

But Nobody Will Pay For What I Know!

  • Doesn’t matter in most cases what your book is about
  • Doesn’t matter that you think people don’t want to know what you know
  • What matters is you offer your expertise to a target of people who want the solution to the problem the have!
  • What matters is you use your book to build a business “around” that book!

The Big Questions

  • What type of business should I create “around” my book?
  • What do I price it at for maximum revenue/conversions?
  • How do I know if I’m pricing it too high or too low?
  • How do I most effectively close sales?
  • What should my sales funnel look like and how do I set it up?
  • Should I use Facebook ads? How do I set them up and where to target?
  • How much time/effort is this going to take from me to do?
  • How much money can I make from doing this?
  • What technology should I used to power my program?
  • How do I get my first sale and future sales?
Bücher, die jeder Unternehmer gelesen haben muss

Bücher, die jeder Unternehmer gelesen haben muss

„Wer zu lesen versteht, besitzt den Schlüssel zu großen Taten, zu unerträumten Möglichkeiten.“ – Aldous Huxley

Folgende Bücher und Autoren/Persönlichkeiten erachte ich als „must reads“ für Unternehmer und Selbständige, und kann nur wärmstens empfehlen, dass Du Dich mit dieser Lektüre beschäftigst:

Viel Spaß und bereichernde Erkenntnisse wünsche ich DIR!

„Bücher begleiten uns durch unser Leben. Sie sind Mittel unserer Menschwerdung, sie vertiefen unser Bewusstsein.“ – Reinhard Piper

P.S.: Hier gibt es „Das große Retargeting Praxis-Handbuch“ zum kostenlosen Download, an dem ich mitgewirkt habe: https://go.wpretarget.net/ebook

P.P.S.: Lust auf Romane, Sachbücher, Ratgeber etc.? In unserem Verlagshaus Stuber Publishing findest Du für jeden Geschmack die passende Lektüre :-).

10 Ways to Make Your Affiliate Program Stand Out by Geno Prussakov #ASE16

  • 3 Goals of Co-Branding
    • Offering Co-BrandingThree- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).
    • Affiliate Window: 66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.
  • Supporting Mobile Affiliates by tracking and providing them with:
    • Mobile-friendly/responsive LPs
    • Creatives (for various devices)
    • Mobile APIs (for apps, etc)
  • Keywords on Network: Optimize for competitorsbranded keywords (including the ones on other networks)
  • Outranking on Search
    • Organic
    • and Paid Search
  • Performance Incentives
    • Tiered commission increases
    • Cash bonuses for reaching goals
    • Higher payouts for new customers
    • Contests
  • Activation IncentivesDefine “activation”Examples:
    • Putting links up
    • Starting to drive traffic
    • Referring first sale
  • How to incentivize?
    • Cash for links
    • Commission increase
    • First sale bonus
    • Cookie life increase
  • Being Different
    • Examples:
    • Co-branding a Tool
    • Commission Beating
    • Turning Referral into Contest
  • We learn
    • 10% of what we read
    • 20% of what we hear
    • 30% of what we see
    • 50% of what we see and hear
    • 70% of what we say
    • 90% of what we say and do
      — Dr. Vernon Magnesen
  • Adding Pay-Per-Call: Pay affiliates for hot leads that call in.Just as with other models, the advertiser “qualifies” the call.
  • Bridges the gap between online & offline.
    1. Connect
      (affiliate logo, wording, color gamma)
    2. Convince
      (exclusive promotion, urgency, scarcity)
    3. Convert (auto-apply promo, CTA)
  • Micro-Bars
    • Challenging for most designers, but important for many affiliates.
    • 88×31 = overlooked opportunity!
  • Support
    • Being reachable
    • Being responsive
    • Segmented approach
    • Tailored suggestions
    • Surveys

Marketing To Affiliates

  • Zoom In (and optimize on networks)
  • Beat (your competition on search)
  • Excite (by activation incentives)
  • Motivate (by performance bonuses)
  • Innovate (to stand out)

Marketing Through Affiliates

  • Equip (by supporting mobile)
  • Empower (through pay-per-call)
  • Improve (via co-branding)
  • Discern (importance of 88x31s)
  • Back Up (by personalized support)

Ad Blocking: The End of Advertising as We Know It by Jonah-Kai Hancock #ASE16

IAB L.E.A.N Ad Standards:
  1. Light file size, with strict controls on data calls, which affect latency
  2. Encrypted. All supply chain transactions should be https/ssl compliant.
  3. Ad choices supported. All ads should support consumer OBA opt out.
  4. Non invasive or disruptive. Ads should not interfere with the user experience. Includes covering content and sound defaults.

 

IAB D.E.A.L:

  1. Detect ad blocking, in order to initiate a conversation
  2. Explain the value exchange that advertising enables
  3. Ask for changed behavior to maintain an equitable exchange
  4. Lift restrictions or Limit access in response to consumer choice

Ad blocking Primer: iab.com/adblockingprimer

 

Google A.M.P:

  1. A. Accelerated
  2. M. Mobile
  3. P. Pages

 

5 Key Learnings:

1.Advertising
There are a lot of people who are not happy with the current degree of advertising and monetization on the web and mobile.

2.Ad blocking: who’s doing it?
It’s not just one demographic or one group. It is growing…

3.Mobile ad blocking: largely ineffective
Current solutions do not actually block the majority of ads served on mobile.

4.Revenue replacement
There is just no way that a tip-jar style pay-as-you-go solution for compensating publishers is doable industry-wide.

5.If The Content Is Missing
People are willing to turn off ad blockers, if they can't see the content they want.