Interview mit Anna Hutson: “Always be the first one to take initiative!”

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Ich hatte das Vergnügen, mit Anna Hutson ein Interview zu führen. Sie befasst sich hauptberuflich mit Suchmaschinenoptimierung, PPC und Social Media. Also alles Dinge, die fast jeden Internet Marketer auch interessieren :-). Deshalb viel Spaß mit dem Interview, da finden sich ein paar “golden nuggets” und Links zum Verfolgen!

Anna, please introduce yourself.

Hi, my name is Anna Hutson and I am a Senior Account Executive at Formic Media. I have been at Formic Media since the company’s inception, managing and executing search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for a variety of clients. I develop overall search engine marketing strategies and manage tactical implementation and measurement. My clients included Microsoft, Prometheus Real Estate Group, Continental Van Lines, Oregon Humane Society, Rasmussen BMW & MINI, thinkProducts and the Heathman Lodge.

I have also been a guest speaker at conferences such as the Software Association of Oregon (SAO) and the Oregon Association of Nurseries (OAN), and regularly contribute to Formic’s blog and monthly Seminar Series. I bring a Pacific Northwest love for the outdoors and can be found playing with my dog, downhill skiing or volunteering my time with Start Making a Reader Today (SMART).

How did you get into internet marketing?

After working at a traditional advertising agency in Spokane, Washington, I moved to Portland, Oregon with my husband and connected with Formic Media and Anvil Media’s president, Kent Lewis.  It was a great fit.  After spending a few months training with the Anvil Media team, Formic Media, a search engine and social media marketing agency officially launched (geared towards serving small and local businesses vs. enterprise corporations), and I was employee number one.

What are your most successful projects?

I manage a variety of successful Pay-per-click (PPC) campaigns on Google AdWords, Microsoft adCenter and Facebook for our small business clients.  Our PPC campaign optimization, management and testing process, which has been fine-tuned over the years, has helped to achieve this success (including ROI, ROAS, increased traffic/awareness/leads).

And where do you see the best opportunities?

I see huge opportunities in the mobile and local online spaces.  As such, our team has been adopting and folding mobile marketing strategies into our current mix of services, in addition to evolving our local search and social service offerings.

Is there anything you would do differently?

Not a thing, I love what I do and the tem I work with.

What is the best advice you have ever been given?

Always be the first one to take initiative.

What are the most valuable hints you would give someone who is just starting out?

Read and learn as much as you can (blogs, webinars, etc.) on your own and try to obtain as much hands on experience as you can (e.g. start a small AdWords campaign of your own to see how everything works).  This experience is invaluable to potential SEM employers. The SEM industry is constantly changing.  To continue to be successful, SEMs need to ensure they stay on top of industry news and changes and adapt tactics and strategies accordingly to better serve their clients and/or achieve results.

Any secrets hands-on information you can share with our readers (e.g. great website, book, training, source …)?

Absolutely.  Formic Media conducts free, monthly seminars for small and local business owners in the Portland area, each presentation deck is posted on our SlideShare account: www.slideshare.net/formicmedia

What are your preferred information sources about the internet marketing world?

Wide range of search and social media blogs!  Just a few of my favorites:

Anna, thanks for your feedback!

Reto Stuber

Reto Stuber ist Schweizer und lebt in New York. Er ist Autor des Bestsellers „Erfolgreiches Social Media Marketing mit Facebook, Twitter, XING und Co.“ . Sein Unternehmen bietet Social Media Dienstleistungen für deutsche und internationale Kunden in den Bereichen Online Marketing und soziale Medien an.

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