The Editorial Calendar

  • Use themes.
  • Plan months in advance.
  • Break down themes into content.
  • Be prepared to flex.
  • Measure engagement

Have an Angle

  • Business problem
  • Customer as hero
  • Behind the scenes
  • Be informative

Executive Summaries

  • Essential details
  • Skip attribution
  • Be visual
  • Differentiate

Leverage interviews

  • Expert quotes
  • Internal SMEs
  • Paraphrase

Research!

  • Statistics
  • Third-party studies
  • Examples
  • Always attribute