– Make sure you have a retargeting sequence in place.
– Video Retargeting Audiences are powerful.
– Target Journalists through „Workplace“.
– Track mentions in a spreadsheet.
– Create sequences that you can amplify – others opinions are more powerful than your own.
– Use tag manager, etc.
– Influence the influencers, so they write about you .
• Relevance Score at 7 or higher, especially if video.
• 10% engagement to impressions for „viral“ post.
• Goal of at least 1/3rd of posts being videos of 10 seconds in length.
• No more than 50% of funnel spend on conversion.
• CPA on Facebook retargeting = AdWords remarketing.