Common Native Verticals

  • Technology (gadgets, software)
  • Health & Beauty
  • Financial Services
  • Gambling
  • Dating
  • Games
  • Education & Careers

6 Most Effective Styles For A Strong Headline

  • Informative
  • Inspiring
  • Innovative
  • Shocking & Jaw-Dropping
  • Touching & Heartwarming
  • Questions

Campaign Goals That Align Well With Native Ads

  • Increase traffic to original content
  • Improve CTR and Engagement
  • Educate the general public (and inspire new customers)
  • Alter brand perception (and associate brand with content)
  • Improve sign up rate for mailing lists

Reflection: Why Choose Native

  • Native advertising is on the rise
  • Strong Native ad campaigns have:
    • –A compelling headline
    • –A motivating description that includes key words and language that inspires action
    • –A clear and emotional image that will be relatable to users
  • Native ads improve your CTR
  • Native ads are great for campaigns that:
    • –Are content driven
    • –Aim to acquire new customers
    • –Aim to change brand perception