The post Tipp! Animierte GIF Dateien zur Instruktion erstellen, in drei einfachen Schritten appeared first on Erfolg im Netz.
]]>Der Vorteil gegenüber einem Video ist, dass du die GIF Datei nicht als Stream bei YouTube oder ähnlichen Anbietern hochladen musst. Außerdem haben kurze animierte GIF Dateien eine überschaubare Datengröße und können somit schnell geladen werden.
Animierte GIF Dateien erstellen
Ich möchte dir in einer kurzen Anleitung erklären, wie du mit wenig Aufwand animierte GIF Dateien erstellen kannst. Es ist ganz einfach!
Ein bekanntes Programm, mit dem du Videos von deinem Bildschirm machen kannst, ist Screencast-o-matic. Du kannst das Programm entweder downloaden oder direkt in deinem Webbrowser verwenden. Mit einigen Einschränkungen kannst du das Programm kostenlos nutzen.
Nachdem du die gewünschte Sequenz aufgenommen hast, kannst du diese als GIF Datei auf deinem Rechner speichern.
Anschließend musst du diese noch auf deine jeweilige Blogging-Plattform hochladen. Um die Datei in deinem Beitrag einzubinden, kannst wie bei einer gewöhnlichen Bilddatei vorgehen.
Ein Beispiel, wie eine solche Einbindung aussehen kann, siehst du hier:
Weitere Beispiele findest du hier auf der Seite mit den kostenlosen Leseproben bei BuchFans.com.
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]]>The post Online Marketing Best Practices: So gewinnen Sie Newsletter Abonnenten aus Ihren Blogkommentaren appeared first on Erfolg im Netz.
]]>Mein Kollege Tobias Knoof von Digitale-Infoprodukte.de optimiert laufend seine Webseite. Kürzlich bin ich auf diese neue Darstellung gestoßen, bei der jeder Kommentator nebst Folgekommentaren auch gleich den Newsletter abonnieren kann.Wer kommentiert, hat sich schon mal intensiv mit den Inhalten auseinandergesetzt und sich auch emotional „engagiert“, denn er tut ja seine Meinung kund. Die Chance, dass sich diese Person auch für den Newsletter anmeldet, ist also nur einen Klick entfernt! Eine kleine, aber meines Erachtens sehr gut integrierte Funktion um die eigene Kontaktliste weiter auszubauen.
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]]>Wer täglich im Internet surft, der landet auf Dutzenden Seiten - doch nur die wenigsten Webmaster verstehen es, Ihre Besucher dann auch zu halten und zu treuen Fans zu konvertieren. Dabei wäre es gar nicht so schwierig! Im Folgenden zeige ich Ihnen drei Beispiele, wie man Besucher zu Fans konvertieren kann.
The post Online Marketing Best Practices: 3 Wege wie Sie neue Besucher zu treuen Fans konvertieren appeared first on Erfolg im Netz.
]]>Wer täglich im Internet surft, der landet auf Dutzenden Seiten – doch nur die wenigsten Webmaster verstehen es, Ihre Besucher dann auch zu halten und zu treuen Fans zu konvertieren. Dabei wäre es gar nicht so schwierig! Im Folgenden zeige ich Ihnen drei Beispiele, wie man Besucher zu Fans konvertieren kann.
In diesem ersten Beispiel wird dem neuen Besucher (=Besucher ohne gespeichertes Cookie) visuell gezeigt, dass er mit wenigen Klicks ein Fan auf Facebook werden kann, den News auf Twitter folgen kann, sich den Newsletter abonnieren oder gar den RSS-Feed anschnallen kann. Auch ich predige meinen Klienten, auf Ihren Webseiten ein Set an „Follow“-Möglichkeiten anzubieten, weil jeder persönliche Vorlieben hat, welchen Kanal er nutzen will, um auf dem Laufenden zu bleiben. Unter dem Strich geht es ja immer darum, die eigenen Kontaktlisten (sei es Email, Facebook, Twitter oder gar RSS-Reader) aufzubauen.
Auch das zweite Beispiel von einem deutschen Blog geht in diese Richtung, ganz einfach und simpel wird dem Leser der RSS-Feed angeboten. Dieses Beispiel liesse sich mit korrekter Rechtschreibung und einem Bild noch etwas optimieren, aber die Richtung stimmt schon mal :-).
Andrew Rondeau ging auf seinem Blog noch einen Schritt weiter. Er hat für neue Leser eine spezielle Seite eingerichtet, die er hier bewirbt. Außerdem macht er darauf aufmerksam, dass bei einem Kommentar auch der Kommentierende selbst etwas davon hat – nämlich einen Backlink, der für die Suchmaschinenoptimierung dienlich ist. Das finde ich geschickt gemacht, denn der Leser erhält sofort einen Mehrwert und gleich noch die Information, welche Plugins dafür genutzt werden.
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]]>The post CPA Offers Are For Bloggers, Too! How And Why To Use Them by Tricia Meyer #ASE18 appeared first on Erfolg im Netz.
]]>- Agenda: Basic of CPA v CPS, Why You Should Try Them, How to Use Them, Best Practices, Questions & Answers
- CPA v. CPS (Cost Per Action/Acquisition v. Cost Per Sale)
- Monetize Without Selling and Examples
- Advantages of Branded Offers
- Diversify Your Earnings
- Odds and Ends
- Best Practices
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]]>The post The Guide To Native Advertising For Affiliate Marketers by Alex Kapralov #ASE17 appeared first on Erfolg im Netz.
]]>Common Native Verticals
- Technology (gadgets, software)
- Health & Beauty
- Financial Services
- Gambling
- Dating
- Games
- Education & Careers
6 Most Effective Styles For A Strong Headline
- Informative
- Inspiring
- Innovative
- Shocking & Jaw-Dropping
- Touching & Heartwarming
- Questions
Campaign Goals That Align Well With Native Ads
- Increase traffic to original content
- Improve CTR and Engagement
- Educate the general public (and inspire new customers)
- Alter brand perception (and associate brand with content)
- Improve sign up rate for mailing lists
Reflection: Why Choose Native
- Native advertising is on the rise
- Strong Native ad campaigns have:
- –A compelling headline
- –A motivating description that includes key words and language that inspires action
- –A clear and emotional image that will be relatable to users
- Native ads improve your CTR
- Native ads are great for campaigns that:
- –Are content driven
- –Aim to acquire new customers
- –Aim to change brand perception
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]]>The post 8 Simple Revenue Boosting Hacks for WordPress by David Vogelpohl #ASE16 appeared first on Erfolg im Netz.
]]>The post 8 Simple Revenue Boosting Hacks for WordPress by David Vogelpohl #ASE16 appeared first on Erfolg im Netz.
]]>The post 10 Ways to Stay on Track When Working from Home #ASE15 appeared first on Erfolg im Netz.
]]>- Have a morning routine
- Keep a schedule
- Have an action item list for work
- Have an action item list for household
- Make your home work space comfortable
- Set aside a dedicated workspace
- Be firm with friends & family on work time
- Limit distractions you can control
- Set boundaries between work & life
- Stay healthy in body & mind
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]]>The post Buying and Selling Websites #ASE15 appeared first on Erfolg im Netz.
]]>
Fast & Easy Founder & CEO, QuietLight Mark Daoust, talks about Tips To Make Buying & Selling A Website Simple
- www.quietlightbrokerage.com were founded in 2007
- 600+ websites & online businesses sold vv $70M+ in total transactions
- $20M on track sales in 2015
- Buyers & Sellers Follow a Predictable Process
Buyers
- Explore the Marketplace Negotiate an Offer …there’s more, but we won’t explore due diligence or closing.
- Buyers should start small, then develop an acquisition strategy, and sellers should focus on preparing the right documentation.
- Go into your first purchase knowing you could lose your entire investment Online businesses lose value faster than offline businesses.
- Starting big can be overwhelming & leave you miserable.
- Identify natural points of leverage.
- Know what you are good at.
- Pool Resources As you gain experience, buy bigger with an acquisition strategy.
- First time buyers should buy small.
Sellers
- Get a starting valuation. You’ll discover if you should wait or if you are ready to go to market today.
- Timing your sale has significant impact on value.
- Your financials should always be the first place you focus. Get these right..
- Prepare documentation
- Financials are your first focus, make sure they are right.
- Return on Investment Buyers have one reason to buy your business: for a return on investment. Learn to speak their language.
- Due diligence deals fall apart most frequently during due diligence. Get your financials right to make this a breeze.
- Make sure your accounting methodology is right for the best valuation. Accrual/cash basis accounting can turn out different valuations, recording certain expenses wrong can lower your valuation (example: website rebuild)
- Collect and organize verification documents like Bank statements, Merchant statements, Tax returns
- Don’t Ignore other Documents! Financials are the most important documents to have right, but don’t ignore other documents Contracts with vendors, various reports on membership/clients (collect as much as possible)
- Google Analytics setup & installed correctly
- Sellers should ‘own the ugly’ and buyers should act like high value buyers.
- Own the „Ugly“ Parts of your business tips! There is no such thing as the perfect website for sale. Don't hide the ugly parts of your business – own them. Buyers can handle weaknesses. Buyers can handle threats. Buyers can't handle surprises.
- Buyer's will assume the worst if they are surprised by a weakness. Buyer's will Assume the worst buyers will also question your honesty and competency if they discover a significant omission. Buyers will question your honesty. Be upfront about weaknesses. Explain them. Explore them. Help a buyer to form the proper conclusion about your business's weakness.
Related Links:
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]]>The post Internethandel.de – die 100. Ausgabe ist da! appeared first on Erfolg im Netz.
]]>Die Palette der E-Commerce-Themen reicht von simplen Vermarktungs-Tipps, über Suchmaschinenoptimierung, Communities, Social Media Marketing, Finanzen oder Organisatorisches bis Portraits von Erfolgsgeschichten. In Ratgeber-Manier wird dem Leser erklär, was er zu tun hat um sein Online-Geschäft zu etablieren.
Anlässlich der 100. Ausgabe des Magazins erhalten alle Blogger und Online-Händler, die einen kleinen Artikel über das solche verfassen, veröffentlichen und verlinken dieses ein Jahr lang kostenlos und unverbindlich zugestellt.
Ein wesentlicher Bereich des Themenspektrums ist auch Social Media gewidmet, denn dort tritt ein Unternehmen seinen Kunden direkt gegenüber und erhält authentische Reaktionen. Daher ist es wichtig den effektiven und effizienten Umgang mit sozialen Medien zu erlernen.
Ich durfte als Gastautor auch aufzeigen, wie Social Media richtig angewendet den Absatz erhöhen kann. Einige der vorgestellten Maßnahmen ist die richtige Etablierung der Facebook-Seite als Kunden nahen Distributionszweig oder die Automatisierung der sozialen Medien zur Steigerung der Produktivität. Meinen Beitrag dazu gibt es hier, und in jedem Fall kann ich empfehlen, ein bisschen in der Zeitschrift zu stöbern!
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]]>The post Interview mit Traci Gregory: „Work really, really hard!“ appeared first on Erfolg im Netz.
]]>I’m Traci Gregory. I do Social Media consulting for companies and for PR firms. I work to help them establish an internet presence across social media platforms and to understand how they can develop their ‘tribe’ or community.
How did you get into internet marketing?
I started working on the internet in 1999, developing a financial services website for mortgage banking and financing large blocks of securities. At that time there weren’t a lot of small mortgage companies on the internet and it was sort of an outrageous thing to do. I spent about $15,000 on software and web hosting and took three months to build my first website. I got to the top of the search engines relatively quickly and started generating a good income within about six months.
It is much more complicated today and much more competitive. With that website, I never bought advertising, never did mailers, I was the antithesis of a mortgage banker in that I didn’t do any of the things everyone else was doing to generate business. Mine was all coming in over the internet. And I had a very sophisticated client base, mega-jumbo loans of several millions of dollars; stock loans in seemingly unbelievable amounts. Very different landscape then, than now!
That business grew to about $250K annually before the financial crisis of 2007, which cut my income in half. I didn’t really like the business when the money was good . . . when the money disappeared; I decided to do something else.
I’d been on Facebook since Zuckerberg decided to allow adults, I had college and high school aged children who’d been on it for years, and I wanted to know what it was all about. At about the same time I started switching my websites to the wordpress content management program because they were so much simpler to manage than creating each page in Dreamweaver.
And I was fairly early into Twitter because it was called a ‘micro-blogging’ platform, and I had decided blogs were the next big thing.
The switch to social media as a career was one of those serendipitous evens – I was giving everyone I knew advice on how to do blogging, Facebook, Twitter and get the attention they wanted, and an acquaintance who owns a Public Relations firm asked how much I charged to consult. He actually said, “I’m willing to pay you to think.”
I told him $100 an hour, and he said, “Done. Book me for three hours Saturday.” And I was off!
What are your most successful projects?
Facebook constantly makes changes to the way they will allow company pages to be developed and to interact with people.
The biggest change they made was a drastic change in the coding language allowed, and the new iFrame applications were really daunting. And they did it on a pretty short leash. They made the announcement in February of 2011 that on March 11 the FBML everyone was used to was gone. People in my line of work were in a panic, they had no idea how to approach the new applications.
A friend of mine, an Internet Marketer specializing in local SEO suggested I write an instructional eBook on the Facebook changes. He’d been asking everyone what they were going to do, and I was the only one who had a plan and could put it into action. I’d learned the new system.
He convinced me to write it (that took a couple of weeks ) and I wrote it in about 4 days. It has very explicit instructions, and is heavy on screenshots, because moving around in Facebook really isn’t the easiest thing we’ve ever done.
I listed it for sale in a private forum for Internet Marketers. It hit $13,000 in sales in just less than six days. It is still selling fairly steadily and I’m now revising it for sale on my website, because I get a tremendous amount of traffic for that subject.
What are the biggest challenges for your business over the next couple years?
Like any business there is the constant need to network and recruit new clients. It is hard for me to juggle sales and production, and I now have a team of people to whom I outsource specific jobs.
I have some excellent writers here in the US and in the Philippines who do incredible work. They write blog posts, press releases, and articles for syndication for me and my clients.
I have a programmer in Romania who I call on for specialty items in websites that may be beyond my reach or simply too time consuming for me to stop and do.
I have one crew who does social bookmarking for me and my clients on sites like Digg, Reddit, etc., and another crew who does backlinks.
I’d really probably rather do production than sales, but if I don’t, who will? I do enjoy the creative side, though, much more than sales meetings and phone calls. So my biggest challenge is to keep generating new business and overseeing the production of the business that I have.
And where do you see the best opportunities?
For me, the best financial opportunity, and the one that takes me away from sales meetings and phone calls is in eBook production and sales. When you consider $13,000 for a 30 page eBook with NO production costs, the idea of doing that once a month is not only a nice income, it is a pretty good job! But again, I’m juggling sales, production, and now writing eBooks, so they aren’t coming at the rate of one a month.
I read just this week that 28 of the 100 top e-books in Kindle Store are self-published; 11 of them are in the top 50 sellers. And 26-year old Amanda Hocking sells 100,000 copies of her books every month. (http://www.businessinsider.com/amanda-hocking-2011-2) Even at $.99 a copy, you’re looking at $100K a MONTH.
Is there anything you would do differently?
I’d prefer to work fewer hours, less late nights, less weekends, but this business is still in the building stages, and until I’m making a million dollars a year in eBook sales, I’m going to have to maintain this pace.
What is the best advice you have ever been given?
Write what I know. People want to hear it.
What are the most valuable hints you would give someone who is just starting out?
Work really, really hard.
Pick a subject and stick to it. You can’t specialize in everything. Pick what you’re good at and refine it, polish it. Sell it!
Be yourself. Don’t posture as something or someone you’re not. Write in your own voice and don’t copy other people’s work.
Be meticulous with spelling, grammar, punctuation.
And, work really, really hard!
Any secrets hands-on information you can share with our readers (e.g. great website, book, training, source …)?
I read a lot – four or five books a week, so I have LOTS of recommendations on books. The absolute best I’ve read on Social Media is The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott. Next would be The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, by Brendon Burchard, and I highly recommend Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber.
If you want a good grasp of the decision making at Facebook, you should read The Facebook Effect: The Inside Story of the Company That Is Connecting the World, by David Kirkpatrick. FB isn’t spending millions of dollars to build a place for us, they want us there for the income we’ll bring them. And anyone working hard to get the most out of Facebook needs to know it isn’t about us, it is about them.
What are your preferred information sources about the internet marketing world?
I read the Facebook Blog (!) and the developer news bulletins they post. Mashable, HubSpot, tons of review sites on blogging, social media, email marketing. The really, really good advice comes from websites that sell a service, like AWeber, Traffic Geyser and MarketMeSuite. It is in their best interest to see that you are successful, because the more successful you are, the more successful they are. But their advice is very, very good; and their products are very, very slick. I use all three.
Anything else you would like to point out?
Reto, I’m so thrilled to do this interview with you; it has made me think, reflect, and decide I need to chart the rest of 2011 a little more specifically than I’ve done so far. We’re already in the second quarter of 2011 and we should all have a working blueprint for a successful year.
And I want to make sure I get a copy of your book! You must let me know when it goes on sale!
I’ve sent by separate email a photo of myself, and a shot of the cover of my e-book (which will be available on my website by the end of the month)
My website is http://tracigregory.com
My Facebook is http://facebook.com/tracigregoryagency
My twitter is http://twitter.com/tracigregory
The post Interview mit Traci Gregory: „Work really, really hard!“ appeared first on Erfolg im Netz.
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