Common Native Verticals
- Technology (gadgets, software)
- Health & Beauty
- Financial Services
- Gambling
- Dating
- Games
- Education & Careers
6 Most Effective Styles For A Strong Headline
- Informative
- Inspiring
- Innovative
- Shocking & Jaw-Dropping
- Touching & Heartwarming
- Questions
Campaign Goals That Align Well With Native Ads
- Increase traffic to original content
- Improve CTR and Engagement
- Educate the general public (and inspire new customers)
- Alter brand perception (and associate brand with content)
- Improve sign up rate for mailing lists
Reflection: Why Choose Native
- Native advertising is on the rise
- Strong Native ad campaigns have:
- –A compelling headline
- –A motivating description that includes key words and language that inspires action
- –A clear and emotional image that will be relatable to users
- Native ads improve your CTR
- Native ads are great for campaigns that:
- –Are content driven
- –Aim to acquire new customers
- –Aim to change brand perception