10 Ways to Make Your Affiliate Program Stand Out by Geno Prussakov #ASE16

  • 3 Goals of Co-Branding
    • Offering Co-BrandingThree- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).
    • Affiliate Window: 66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.
  • Supporting Mobile Affiliates by tracking and providing them with:
    • Mobile-friendly/responsive LPs
    • Creatives (for various devices)
    • Mobile APIs (for apps, etc)
  • Keywords on Network: Optimize for competitorsbranded keywords (including the ones on other networks)
  • Outranking on Search
    • Organic
    • and Paid Search
  • Performance Incentives
    • Tiered commission increases
    • Cash bonuses for reaching goals
    • Higher payouts for new customers
    • Contests
  • Activation IncentivesDefine “activation”Examples:
    • Putting links up
    • Starting to drive traffic
    • Referring first sale
  • How to incentivize?
    • Cash for links
    • Commission increase
    • First sale bonus
    • Cookie life increase
  • Being Different
    • Examples:
    • Co-branding a Tool
    • Commission Beating
    • Turning Referral into Contest
  • We learn
    • 10% of what we read
    • 20% of what we hear
    • 30% of what we see
    • 50% of what we see and hear
    • 70% of what we say
    • 90% of what we say and do
      — Dr. Vernon Magnesen
  • Adding Pay-Per-Call: Pay affiliates for hot leads that call in.Just as with other models, the advertiser “qualifies” the call.
  • Bridges the gap between online & offline.
    1. Connect
      (affiliate logo, wording, color gamma)
    2. Convince
      (exclusive promotion, urgency, scarcity)
    3. Convert (auto-apply promo, CTA)
  • Micro-Bars
    • Challenging for most designers, but important for many affiliates.
    • 88×31 = overlooked opportunity!
  • Support
    • Being reachable
    • Being responsive
    • Segmented approach
    • Tailored suggestions
    • Surveys

Marketing To Affiliates

  • Zoom In (and optimize on networks)
  • Beat (your competition on search)
  • Excite (by activation incentives)
  • Motivate (by performance bonuses)
  • Innovate (to stand out)

Marketing Through Affiliates

  • Equip (by supporting mobile)
  • Empower (through pay-per-call)
  • Improve (via co-branding)
  • Discern (importance of 88x31s)
  • Back Up (by personalized support)

31 Tools of the Trade for Affiliate Marketers by Jeannine Crooks #ASE16

Social Media Development

#1
Followerwonk

Twitter Analytics

oFollower analytics – Identify influencers following you

oIdentification, authority, location, activity

oFind new influencers

oEngagement

oEasy Follow/Unfollow

oFollower Gains/Losses

oResults downloadable

oManage multiple accounts

Moz.com/followerwonk

 

#2
DrumUp

Social media & content marketing

oFresh content recommendations

oReview, create and publish posts

oTwitter, Facebook, LinkedIn

oHashtag recommendations

oiPhone & Android apps

oManage multiple social accounts

drumup.io

 

#3
BUFFER

Schedule your posts for later

oShares your content at the best possible times throughout the day

oPost to all social networks

oEasily select which social accounts you want to post to.

oPost the same message to all accounts or add context by customizing each.

 

#4
Tinyurl.com

Create tiny URLS to shorten links

oURL that will not break in email postings and never expires.

oRedirect to any page on your site

oHide your affiliate URLS

oToolbar feature

 

Site Monitoring

#5
Uptime Robot

Website uptime monitoring

oEasy setup in beautiful dashboard

ohttp(s), ping, keywords, more

oAlerts via email, SMS, Twitter

o50 monitors checked every 5 min.

uptimerobot.com

 

#6
Versionista

Monitor web site changes

oAlerts for content added/removed

oView side by side comparison

oChanges highlighted red or green

oFilters, archives, tracking, more

Versionista.com

 

#7
pingdom Tests

Page speed and DNS testing

oEnter your URL to test

oAnalyzes website performance

oGet scores & recommendations

oFind out if DNS servers are configured correctly

tools.pingdom.com

 

#8
Responsinator

See your site’s mobile experience

oTest responsive websites

oEmulates different devices

oSee various screens & resolutions

oMake your own “Responsinator”

oBetter promote your content

responsinator.com

 

#9
help scout

Help Desk Automation

oCustomer friendly

oWorkflow builder

oHosted knowledge base

oTraffic Cop – prevents duplicate responses

oLive Chat functionality available

HelpScout.net

 

#10
Google analytics

Analytics Tool

oSee what’s working and fix what’s not

oUse customer insights to get stronger results across all sites, apps and offline channels.

oAlso gives insights into how visitors find and use your site, to keep them coming back.

 

Office Management

#11
Evernote

Information Management

oShare info across multiple devices

oClip web pages and images

oScan/digitize business cards

oSearch text in PDFs

oBrowse note history

Evernote.com

 

#12
Doodle

Simplified scheduling tool

oEasy online group scheduling

oSyncs with your calendar

oOutlook, Google, iCal

oSends reminders

oAccepts appointments online

oMobile tools

doodle.com

 

#13
Wunderlist

Synced to-do lists

oCollaborate & share lists

oReminders, due dates, notes

oIdeal for personal & professional

  • Mobile/desktop apps & web

wunderlist.com

 

#14
Harvest

Simple time tracking software

oReplacement for timesheets

oGreat for billing clients

oWeb, desktop & smartphone apps

oColorful time usage reports

getharvest.com

 

#15
MailChimp.com

Newsletter provider

oEasy drag and drop designer to create campaigns that match your style

oRobust marketing automation makes sure emails get to the right people at the right time

oAdvanced reporting features are easily accessible anywhere

 

#16
Freeconference call.com

100% Free Conference Call Service

oFree Online Meetings

oRecord and Share Any Call

oQuick and Easy Group Meetings

oAvailable on Demand

oHD Conference Audio/Video

oScreen Sharing

oInternational dial-in access

 

#17
Dropbox.com

File Sharing

oAccess files from anywhere, on any device, and share them with anyone.

oSave files on your computer, then access them on your phone from the road.

oEverything stored in Dropbox is synced automatically to all your devices.

oUp to 16GB free space

 

Marketing / Research

#18
Canva

PDF Creation Tool

oCreate presentations, social media graphics, infographics, ads, business cards, letterhead

oFree and paid images

oVariety of fonts, icons & shapes

oTutorials available

oCreations shareable

Canva.com

 

#19
WiseStamp

Rich email signatures

oEasy online templates

oCreate multiple signatures

oWorks on all major platforms

oVividly promotes your content

wisestamp.com

 

#20
Zoho/survey.com

Free surveys and reporting

oTemplates in 30+ Languages

oCustomized themes lets you tailor the look of your survey

oOrganize your surveys to make them more relevant to participants, and improve the quality of responses.

oReal time reporting and analytics

 

#21
Owler.com

Competitor Intelligence

oFree company intelligence

oInsights on companies you follow

oStay up to date on your competitors with daily snapshots

oSee how you stack up with weekly reports

 

#22
SimilarWeb

Website traffic analytics

oDiscover competitor web data

oTraffic & engagement stats

oOrganic & paid keywords

oSimilar sites, audience interests

oBrowser toolbar extension

oGlobal, country, category rankings

similarweb.com

 

#23
iconosquare

Instagram Analysis

oTrack follower growth & composition

oEngagement analysis

oHashtag performance & insights

oCompetitor comparison

oLive Chat functionality available

oPhoto & video contest management

Iconosquare.com

 

#24
Shopify

Ecommerce Platform

oComprehensive dashboard management

oTax/Shipping functionality included

oRobust sales reporting

oFree store templates

oEasy setup

o70 payment gateways

Shopify.com

 

#25
jotform

Online Form Builder

oTemplate form catalog

oTax/Shipping functionality included

oRobust sales reporting

oFree store templates

oEasy setup

o70 payment gateways

jotform.com

 

#26
W-TS

WordPress theme detector

oEnter URL and search – easy!

oDetects if site uses WordPress

oIdentifies parent & child themes

oDetects plugins being used

oGreat for ideas & research

whatwpthemeisthat.com

 

Content Development

#27
UberSuggest

Keyword Suggestion

oChoice of sources – web, YouTube, news, images

oResults in multiple languages

oDeeper research by word

oWord Cloud

oGoogle Trends available

oResults downloadable

oManage multiple accounts

Ubersuggest.io

 

#28
searchboth.com

Use two search engines at once

oCompare search results instantly

oGoogle, Yahoo!, Bing & 5 more

oSide by side display

o18 localized international sites

searchboth.com

 

#29
Whois.icann.org

Domain Ownership

oLookup any domain to find registered owner

oDetermine domain availability

oContact network administrators regarding technical difficulties

oInvestigate identity in response to cyber attack

 

#30
Majestic.com

Site Explorer 

oFind out how all the websites on the internet link to each other

oLargest Link Intelligence database on the planet.

oDetailed information about how the fabric of the web is knitted together.

 

#31
wp engine

WordPress Hosting

oHosting designed specifically for WP sites

oScalability

oContent delivery network

oFaster load times

oAutomatic backup

oSecurity

o24/7 support

oEnterprise-level available

WPEngine.com

 

2 Bonus Tools

#32
Wave

Easy accounting, invoicing, etc.

oManage banking & credit cards

oEasy invoicing & online payments

oRecord receipts (app option too)

oEasy accounting & rich reports

oAccept credit cards (low fees)

oPayroll with direct deposit

waveapps.com

 

#33
JIRA

Issue and Project Tracker

oDashboard overview of projects

oStrong for Agile, Scrum, Kanban

oCustomizable fields

oWorks with multiple 3rd party plugins

oSet Individual permission levels

oReuse filters for specific criteria

atlassian.com/software/jira

Ad Blocking: The End of Advertising as We Know It by Jonah-Kai Hancock #ASE16

IAB L.E.A.N Ad Standards:
  1. Light file size, with strict controls on data calls, which affect latency
  2. Encrypted. All supply chain transactions should be https/ssl compliant.
  3. Ad choices supported. All ads should support consumer OBA opt out.
  4. Non invasive or disruptive. Ads should not interfere with the user experience. Includes covering content and sound defaults.

 

IAB D.E.A.L:

  1. Detect ad blocking, in order to initiate a conversation
  2. Explain the value exchange that advertising enables
  3. Ask for changed behavior to maintain an equitable exchange
  4. Lift restrictions or Limit access in response to consumer choice

Ad blocking Primer: iab.com/adblockingprimer

 

Google A.M.P:

  1. A. Accelerated
  2. M. Mobile
  3. P. Pages

 

5 Key Learnings:

1.Advertising
There are a lot of people who are not happy with the current degree of advertising and monetization on the web and mobile.

2.Ad blocking: who’s doing it?
It’s not just one demographic or one group. It is growing…

3.Mobile ad blocking: largely ineffective
Current solutions do not actually block the majority of ads served on mobile.

4.Revenue replacement
There is just no way that a tip-jar style pay-as-you-go solution for compensating publishers is doable industry-wide.

5.If The Content Is Missing
People are willing to turn off ad blockers, if they can't see the content they want.

 

Little-known Facebook Tips for Businesses #ASE16

 

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fb.com is a URL shortener for all Facebook.com addresses.

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You can invite people who “like” your page post to “like” your page. To do this, click the number beside reactions, this brings up a lightbox with a list of those who have reacted to your post. You’ll see an “invite” button beside those who aren’t already connected to your page.

Click “Invite” and they’ll get a Facebook notification. The next time they navigate to your page, they’ll be reminded of the invitation and see a call to action to like your page.

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Acknowledge those who share your posts. Click the number of shares beside your post and you’ll see a lightbox that displays the public shares of your post. In this view, you can react or comment as your page. I routinely “love” every single share.

 

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Sometimes, you update the featured image, title, or meta description of your post after you’ve shared it to Facebook. Before, you would have to delete and repost, losing the existing engagement. Now, you can force Facebook to rescrape your page to refresh their cached version, then click “Refresh share attachment” to dynamically update this information.

This feature is useful when you note a mistake or wish to alter your featured (og: image) image.

It can be tricky to find this link, as you must first click the time/date stamp to isolate the post. Click the dropdown and you’ll see the option.

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You can restrict who can see your posts, even when they visit your page. Narrow the audience by age, gender, location, and language.

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In addition to restricting the audience, you can choose your preferred, organic news feed targeting. Facebook has certainly put the screws to business pages over the past few years. The more effort you put into targeting your audience, the more effective your Facebook marketing becomes.

Your audience preference is interest-based according to the following categories;

  • Entertainment
  • Family and relationships
  • Fitness and wellness
  • Food and drink
  • Hobbies and activities
  • Shopping and fashion
  • Sports and outdoors
  • Technology

ASE16-nathan-smith-7bbbb.016There are endless combinations targeting possibilities for your advertisements. While all audiences are unique, you can do some recon by seeing what targeting strategies your compeitors are using.

When you see an ad, click the dropdown on the right side of the post, then click “Why am I seeing this?” This action brings up a window that indicates at least some of the targeting criteria used in this ad placement.
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Have you ever seen a recurring ad with your friend’s face attached to it? While your friend did nothing wrong, perhaps it made you annoyed with them. “Bob likes Wix.”

In your profile settings, you can choose to not allow Facebook to pair your social actions with paid placements.
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Have you ever seen a post you’d like to follow, but didn’t have anything to immediately add to the conversation. Maybe someone asked a question in a group, and you would like to see the answers. You don’t have to comment with a period or like the post.

Just click the dropdown at the right side of the post and choose “Turn on notifications for this post.”
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Another scenario is when you’re skimming Facebook during your word day. You see an interesting article that you don’t have time to read at the moment.

Instead of trying to recall who shared it to find it later, click the dropdown and then “Save post.”

Your saved posts are collected in a tab in the left column.

Facebook will also send you a reminder email if you haven’t read it.
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When people comment on your posts or they post to your page, there is an option to send them a private message as your page. This is especially helpful for customer service issues.
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Not so long ago, Facebook’s customer service was on par with Google. Yeah, non-existent.

Things have gradually changed for the better. Recently, Facebook has launched monitored email and live chat avenues for customer service.

Live chat was initially launched specifically for their ad customers. If I had an issue that wasn’t directly related to advertising, I would begin with a question about ads and would spring my real concern when the agent would ask “is there anything else I can assist with?”

Recently, Facebook has expanded the live chat to cover all business purposes.
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Go to your page and click “notifications” then “activity” to reveal mentions and shares you may have missed.

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A timely post about a trending topic can give your post a boost in reach. Public posts display in the public feed of trending topics. When FB users click on a trending topic (right side of news feed), they may see your post.

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On your page, click “messages”, scroll down to the bottom and click the “i.”

Select “Response assistant”

Alternatively, click “settings” then “messages”

Set your response time

You also have the option to set up a series of automatic messages.

  • A customized away message for when you’re not able to quickly respond to fans
  • A personalized message that is automatically sent the first time someone sends your page a private message
  • A specialized greeting that displays in messenger before a message is sent

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Messages can include the person’s name and/or your URL.
facebook login approvals unrecognized browser

Last week, I was alerted to a login attempt on my Facebook account. Had I not enabled “login approvals” or “login alerts”, my account would’ve been compromised.

Facebook login approvals require a generated code to access the account via a new device or browser.

Facebook login alerts let you know when there is a suspicious login attempt on your account.

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It can be difficult to grasp the targeting options that are available with Facebook ads. This post includes an infographic that provides an overview of most of the options.

Podcast to Explode Your Audience & Authority by James Martell #ASE16

Takeaways:

Develop content for ideal customers
– Solve their problem
– Reach new audiences – over 1 Billion people are using Apple iTunes, 245 Mio iHeartRadio,
– Develop a professional brand

Easier way to build relationships
– Intimate
– They get to know, like and trust you
– You influence them

Demonstrate expertise
– Case studies
– Success stories
– Tips and strategies

Podcasts are easy to listen to
– Apple Car Play
– Android Auto
– Listen on phone, people like listening to audio

Spread the message on the net
– Selling while you sleep
– Creating warm to hot leads

Expand circle of influence
– The podcasting ripple effect

Solve a content problem
– Easy to create (e.g. with Spreaker.com)
– Hardware is cheap

Timing is perfect
– People are used to listening to podcasts

Easily repurpose your best episodes
– transcript
– infographic
– ebook
– print book
– video
– slideshare
– feature article
– guest post
– guest interview
– checklist
– newsletter, …

Save Time
– Shorter sales cycle
– Instant customer call
– Ready to do business
– 24/7