Interview mit Amy Ede: „Constantly change and improve, develop!“
Hi Amy, please introduce yourself.
I’m Amy Ede, Managing Editor at LinkClicks, Inc. We have two very successful websites, TopSavings.com and TotallyFreeStuff.com.
Journalism and Content Marketing – Peanut Butter & Jelly by Christine Parizo #ASE17
The Editorial Calendar
- Use themes.
- Plan months in advance.
- Break down themes into content.
- Be prepared to flex.
- Measure engagement
Have an Angle
- Business problem
- Customer as hero
- Behind the scenes
- Be informative
Executive Summaries
- Essential details
- Skip attribution
- Be visual
- Differentiate
Leverage interviews
- Expert quotes
- Internal SMEs
- Paraphrase
Research!
- Statistics
- Third-party studies
- Examples
- Always attribute
Interview mit Parneet Gosal : „Don’t be afraid of failure!“
Today, I have a great interview with Parneet Gosal for you! Parneet is a digital strategist and the founder of Seedwalker, LLC, a Digital Strategy Consulting Firm with offices in New York and San Francisco. She is a quintessential New Yorker and that rarest of marketers – a geekoid digital strategist with great passion for, and serious chops in e-commerce, online audience development, acquisition and loyalty strategies, and emerging technologies and trends.
After 13+ years of executing digital strategies at both start-ups and powerhouses like American Express, Martha Stewart Living Omnimedia and Saks Fifth Avenue, Parneet saw a lot of raw talent but noticed a dearth of marketers with a broad grasp of all the moving pieces that make up digital. This provided the impetus for launching Seedwalker.
Interview mit PPC-Spezialist Teran Dale: „Take action, do not procrastinate.“
Ich hatte das Vergnügen, mit Teran Dale ein Interview zu führen. Er ist Spezialist für Pay-per-click (PPC) Kampagnen. Ganz besonders gefällt mir sein Motto: „Werde aktiv und verschiebe die Dinge nicht auf Morgen!“ Viel Spaß nun mit dem Interview.
Hi Teran, please introduce yourself.
Hi my name is Teran Dale, I am a Pay-Per Click expert and marketing consultant that has generated over $174,000,000 in direct sales for my clients.
Interview mit Anna Hutson: „Always be the first one to take initiative!“
Ich hatte das Vergnügen, mit Anna Hutson ein Interview zu führen. Sie befasst sich hauptberuflich mit Suchmaschinenoptimierung, PPC und Social Media. Also alles Dinge, die fast jeden Internet Marketer auch interessieren :-). Deshalb viel Spaß mit dem Interview, da finden sich ein paar „golden nuggets“ und Links zum Verfolgen!
Anna, please introduce yourself.
Hi, my name is Anna Hutson and I am a Senior Account Executive at Formic Media. I have been at Formic Media since the company’s inception, managing and executing search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for a variety of clients. I develop overall search engine marketing strategies and manage tactical implementation and measurement. My clients included Microsoft, Prometheus Real Estate Group, Continental Van Lines, Oregon Humane Society, Rasmussen BMW & MINI, thinkProducts and the Heathman Lodge.
I have also been a guest speaker at conferences such as the Software Association of Oregon (SAO) and the Oregon Association of Nurseries (OAN), and regularly contribute to Formic’s blog and monthly Seminar Series. I bring a Pacific Northwest love for the outdoors and can be found playing with my dog, downhill skiing or volunteering my time with Start Making a Reader Today (SMART).
Interview with Lindsey C. Holmes: „Tell your story!“
Heute habe ich ein spannendes Interview mit Lindsey Holmes für Euch vorbereitet. Lindsey ist eine „self made business woman“. Ursprünglich war Sie als Hausmaklerin tätig, bevor Sie dann die sozialen Medien und das Internet Marketing zu Ihrem eigenen Vorteil nutzte und damit Ihr Business aufbaute.
Lindsey, please introduce yourself.
My name is Lindsey C. Holmes and I am owner of LCH Business SM & Tech, LLC, a boutique social media marketing firm based in Newark, NJ, with an office also in Washington, DC. We provide social media marketing, digital pr and mobile app servicing.
