Hi Amy, please introduce yourself.
I’m Amy Ede, Managing Editor at LinkClicks, Inc. We have two very successful websites, TopSavings.com and TotallyFreeStuff.com.
How did you get into internet marketing?
J.P. Sauve at CPA network MaxBounty.com found my resume on Monster.com. I interviewed and found the Affiliate Manager job interesting, so I took a chance on trying out something completely new. That just naturally led to working for LinkClicks as a publisher, since I already understood how the CPA industry worked and had the ability to manage the large volume of campaigns we run.
What are your most successful projects?
I think the best is about to come…we have some exciting projects in the works. In terms of what President Adam Prentice has done with our websites, I’m really pleased to offer a really user-friendly interface for people who want to get free stuff and save money.
What are the biggest challenges for your business over the next couple years?
Since the landscape of internet marketing is always changing, it’s important to be thinking about how we can stay competitive with similar websites by increasing the value of the experience we provide. We can’t do anything to change which campaigns are out there, so we can only try and make sure that if people are looking for free stuff online, we’re getting that traffic.
And where do you see the best opportunities?
Social media is something we haven’t touched enough, and there’s a reason everyone is doing it. Developing an app is on the menu, too.
Is there anything you would do differently?
We’ll be working on the above and more in the near future.
What is the best advice you have ever been given?
My boss told me to read The Art of War.
What are the most valuable hints you would give someone who is just starting out?
Constantly change and improve, develop a detailed system for tracking the success of campaigns so that you’re not relying on memory when you have a chance to use them again, and keep notes on all of your network relationships.
Any secrets hands-on information you can share with our readers (e.g. great website, book, training, source …)?
What are your preferred information sources about the internet marketing world?
Some of the white papers available for free on our sites are really great for beginners and for getting new jobs done quickly. Meeting up at Affiliate Summit West (ASW) is important for knowing the people I work with better and finding out more about their companies. Although my decisions are based on revenue as well, I get a good feel for who I’m going to have a good year with and get ideas about who I’d like to try out that I don’t already work with.