- Discountvouchers’ audience Love good value
DiscountVouchers (veteran emailer) has been in the business of driving incremental revenue and pleasing consumers with daily offers via email since 2006!
Pretty old school
TBH Not the biggest
UK only
Very lean team
Affiliate only Email only - 2018 Results From Traffic Driven By Us
Clicks Purchases £3,600,000 Revenue Generated 2,600,000 122,000 71,000,000 Emails Opened - Treat each of your customers like the individuals they are Not as a cohort Or a segment …Or a demographic
- Basics – Deliverability, Open Rate, Click Through Rate, Purchase Rate, Purchase Amount, Repeat Purchase, List size – Engaged! ,Attrition Rate ,Re-engagement
- They can really only say for sure what they DON’T want What do customers want? So it’s our job to work it out from their actions testing and reading the data
- What can we infer from the data we have about them – Demographic data. What do we know about them from their actions? – purchase data. To be useful to merchants! – incremental exposure
- Knowledge is Power – Move Beyond Segmented Demographics Knowledge is Power
• Personalization. It enables superior customer retention and stronger acquisition, and therefore leads to sustainable,profitable growth.
• Using simple field insertion for a customer’s name can increase email open rates by upwards of 18%
• Amazon’s recommendation engine accounts for 35% of the company’s revenue, which shows that the right product recommendations are invaluable for retailers.
• Collaborative filtering – also known as “those who bought this also bought that,” is similar to making recommendations based on what’s trending.
• Personalise email send time
• Interest-based recommendations - Leveraging Wisdom of the Crowd Personalization
Built on Predictions
Single User Profile:
Lifetime View of Rules on Deals
Selected by User Interest
Behavioural Predictions
Dynamic Email Interest based personalisation
Higher open rates
Higher Click through rates
Increased purchases
Better deliverability
Reduced churn
Visibility of what your best customer looks like
