7 erprobte Methoden, um Dir Deine Kontaktliste aufzubauen – Du kannst in 5 Minuten damit starten!

7 erprobte Methoden, um Dir Deine Kontaktliste aufzubauen – Du kannst in 5 Minuten damit starten!Wenn es Dir ernst ist, durch Online Marketing ein dauerhaftes Einkommen aufzubauen, brauchst Du eine Kontaktliste. Doch es ist nicht trivial, aus dem Nichts eine Liste aufzubauen.

Viele geben nur ungern Ihre E-Mail-Adresse einfach so preis, denn niemand freut sich über Spammails. Doch es gibt verschiedene Möglichkeiten, mit denen Du an die E-Mail-Adressen der Besucher Deiner Webseite kommen kannst.
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How Negative Brand Images Can Affect Affiliate Revenue by Tonyn Wright #ASE17

Brand = promise in a personality – but: what is Brand Perception?

  • It’s not what you say
  • It is tied to what you do
  • It’s not your advertising
  • It is tied to your customer service
  • It’s not your social stance
  • It is how CUSTOMERS and potential CUSTOMERS see you

What drives Brand Perception?

1) Social Responsibility

  • Supports good causes
  • Environmental Responsibility
  • Community Responsibility

2) Emotional Appeal

  • Feel good about
  • Admire and Respect
  • Trust

3) Products & Services

  • High quality
  • Innovative
  • Value for the money
  • Stands behind

4) Workplace Environment

  • Rewards employees fairly
  • Good place to work
  • Good employees

5) Financial Performance

  • Outperforms competitors
  • Record of profitability
  • Low-risk investment
  • Growth prospects

6) Vision & Leadership

  • Market opportunities
  • Excellent leadership
  • Clear vision for the future

What’s Bad and What’s not

BAD

  • Bad Customer Reviews
  • Bad word of Mouth
  • Bad behavior by executives or employees
  • Bad products
  • Bad Business Practices

Not Bad

  • Social Stands
  • Honest Mistakes
  • Missing the mark Marketing
  • Disgruntled Employees (mostly)
  • Honest but mostly positive reviews

What can brands do?

  • Proactive Reputation Management
  • Respond to reviews!
  • Spend money on customer service
  • Take responsibility for actions

What can affiliates do?

  • Monitor your brand’s reputation. Tell them when you see a problem
  • Know your audience and what they are sensitive too
  • Push brands to do positive reputation management
  • Don’t risk your reputation with a bad brand. It’s not worth it.

5 Profitable Businesses To Build Around a Non-Fiction Book by Jim Kukral #ASE17

How To Triple Your Revenue With Non-Fiction Books by Jim Kukral

CEO, AuthorMarketingClub.com & BusinessAroundaBook.com

Topics

  • How to maximize revenue from non-fictions books
  • How to take your expertise and sell it “beyond” the book
  • Discover business models available to you generate revenue
  • How you can get started today!

There are two reasons people use the Internet, and two reasons only:

  • To have a problem solved.
  • To be entertained.

Winning Non-Fiction Formula

  • Write a great book.
  • Build business abround the book.
  • Use book to drive leads to business.
  • Prodit. Wash, rinse, repeat.

Lets Do Some Math

  • The average non-fiction author will only sell 800 copies of their book in their lifetime!
  • Let’s say you are the anomaly and you sell 1,000 books next year.
  • 1,000 books sold at $5.99 on Amazon = $5,900
  • After you pay the Amazon cut, you make $4,130.
  • Plus your costs (cover, editing, marketing)
  • Maybe you only end up earning $2,000 from 1,000 books sold.
  • That’s not enough!

Why Do People Pay For Things?

  • People pay to have problems solved (non-fiction)
  • People pay to save themselves time
  • People pay because they don’t want to do it themselves
  • People pay because they don’t like making mistakes
  • So the question to you is…
  • What are you offering to people who want those things? And if you’re not… what’s stopping you?
  • Your book is an instant credibility builder and lead generator, it’s time you used it as such!

But Nobody Will Pay For What I Know!

  • Doesn’t matter in most cases what your book is about
  • Doesn’t matter that you think people don’t want to know what you know
  • What matters is you offer your expertise to a target of people who want the solution to the problem the have!
  • What matters is you use your book to build a business “around” that book!

The Big Questions

  • What type of business should I create “around” my book?
  • What do I price it at for maximum revenue/conversions?
  • How do I know if I’m pricing it too high or too low?
  • How do I most effectively close sales?
  • What should my sales funnel look like and how do I set it up?
  • Should I use Facebook ads? How do I set them up and where to target?
  • How much time/effort is this going to take from me to do?
  • How much money can I make from doing this?
  • What technology should I used to power my program?
  • How do I get my first sale and future sales?

10 Ways to Make Your Affiliate Program Stand Out by Geno Prussakov #ASE16

  • 3 Goals of Co-Branding
    • Offering Co-BrandingThree- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).
    • Affiliate Window: 66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.
  • Supporting Mobile Affiliates by tracking and providing them with:
    • Mobile-friendly/responsive LPs
    • Creatives (for various devices)
    • Mobile APIs (for apps, etc)
  • Keywords on Network: Optimize for competitorsbranded keywords (including the ones on other networks)
  • Outranking on Search
    • Organic
    • and Paid Search
  • Performance Incentives
    • Tiered commission increases
    • Cash bonuses for reaching goals
    • Higher payouts for new customers
    • Contests
  • Activation IncentivesDefine “activation”Examples:
    • Putting links up
    • Starting to drive traffic
    • Referring first sale
  • How to incentivize?
    • Cash for links
    • Commission increase
    • First sale bonus
    • Cookie life increase
  • Being Different
    • Examples:
    • Co-branding a Tool
    • Commission Beating
    • Turning Referral into Contest
  • We learn
    • 10% of what we read
    • 20% of what we hear
    • 30% of what we see
    • 50% of what we see and hear
    • 70% of what we say
    • 90% of what we say and do
      — Dr. Vernon Magnesen
  • Adding Pay-Per-Call: Pay affiliates for hot leads that call in.Just as with other models, the advertiser “qualifies” the call.
  • Bridges the gap between online & offline.
    1. Connect
      (affiliate logo, wording, color gamma)
    2. Convince
      (exclusive promotion, urgency, scarcity)
    3. Convert (auto-apply promo, CTA)
  • Micro-Bars
    • Challenging for most designers, but important for many affiliates.
    • 88×31 = overlooked opportunity!
  • Support
    • Being reachable
    • Being responsive
    • Segmented approach
    • Tailored suggestions
    • Surveys

Marketing To Affiliates

  • Zoom In (and optimize on networks)
  • Beat (your competition on search)
  • Excite (by activation incentives)
  • Motivate (by performance bonuses)
  • Innovate (to stand out)

Marketing Through Affiliates

  • Equip (by supporting mobile)
  • Empower (through pay-per-call)
  • Improve (via co-branding)
  • Discern (importance of 88x31s)
  • Back Up (by personalized support)

31 Tools of the Trade for Affiliate Marketers by Jeannine Crooks #ASE16

Social Media Development

#1
Followerwonk

Twitter Analytics

oFollower analytics – Identify influencers following you

oIdentification, authority, location, activity

oFind new influencers

oEngagement

oEasy Follow/Unfollow

oFollower Gains/Losses

oResults downloadable

oManage multiple accounts

Moz.com/followerwonk

 

#2
DrumUp

Social media & content marketing

oFresh content recommendations

oReview, create and publish posts

oTwitter, Facebook, LinkedIn

oHashtag recommendations

oiPhone & Android apps

oManage multiple social accounts

drumup.io

 

#3
BUFFER

Schedule your posts for later

oShares your content at the best possible times throughout the day

oPost to all social networks

oEasily select which social accounts you want to post to.

oPost the same message to all accounts or add context by customizing each.

 

#4
Tinyurl.com

Create tiny URLS to shorten links

oURL that will not break in email postings and never expires.

oRedirect to any page on your site

oHide your affiliate URLS

oToolbar feature

 

Site Monitoring

#5
Uptime Robot

Website uptime monitoring

oEasy setup in beautiful dashboard

ohttp(s), ping, keywords, more

oAlerts via email, SMS, Twitter

o50 monitors checked every 5 min.

uptimerobot.com

 

#6
Versionista

Monitor web site changes

oAlerts for content added/removed

oView side by side comparison

oChanges highlighted red or green

oFilters, archives, tracking, more

Versionista.com

 

#7
pingdom Tests

Page speed and DNS testing

oEnter your URL to test

oAnalyzes website performance

oGet scores & recommendations

oFind out if DNS servers are configured correctly

tools.pingdom.com

 

#8
Responsinator

See your site’s mobile experience

oTest responsive websites

oEmulates different devices

oSee various screens & resolutions

oMake your own “Responsinator”

oBetter promote your content

responsinator.com

 

#9
help scout

Help Desk Automation

oCustomer friendly

oWorkflow builder

oHosted knowledge base

oTraffic Cop – prevents duplicate responses

oLive Chat functionality available

HelpScout.net

 

#10
Google analytics

Analytics Tool

oSee what’s working and fix what’s not

oUse customer insights to get stronger results across all sites, apps and offline channels.

oAlso gives insights into how visitors find and use your site, to keep them coming back.

 

Office Management

#11
Evernote

Information Management

oShare info across multiple devices

oClip web pages and images

oScan/digitize business cards

oSearch text in PDFs

oBrowse note history

Evernote.com

 

#12
Doodle

Simplified scheduling tool

oEasy online group scheduling

oSyncs with your calendar

oOutlook, Google, iCal

oSends reminders

oAccepts appointments online

oMobile tools

doodle.com

 

#13
Wunderlist

Synced to-do lists

oCollaborate & share lists

oReminders, due dates, notes

oIdeal for personal & professional

  • Mobile/desktop apps & web

wunderlist.com

 

#14
Harvest

Simple time tracking software

oReplacement for timesheets

oGreat for billing clients

oWeb, desktop & smartphone apps

oColorful time usage reports

getharvest.com

 

#15
MailChimp.com

Newsletter provider

oEasy drag and drop designer to create campaigns that match your style

oRobust marketing automation makes sure emails get to the right people at the right time

oAdvanced reporting features are easily accessible anywhere

 

#16
Freeconference call.com

100% Free Conference Call Service

oFree Online Meetings

oRecord and Share Any Call

oQuick and Easy Group Meetings

oAvailable on Demand

oHD Conference Audio/Video

oScreen Sharing

oInternational dial-in access

 

#17
Dropbox.com

File Sharing

oAccess files from anywhere, on any device, and share them with anyone.

oSave files on your computer, then access them on your phone from the road.

oEverything stored in Dropbox is synced automatically to all your devices.

oUp to 16GB free space

 

Marketing / Research

#18
Canva

PDF Creation Tool

oCreate presentations, social media graphics, infographics, ads, business cards, letterhead

oFree and paid images

oVariety of fonts, icons & shapes

oTutorials available

oCreations shareable

Canva.com

 

#19
WiseStamp

Rich email signatures

oEasy online templates

oCreate multiple signatures

oWorks on all major platforms

oVividly promotes your content

wisestamp.com

 

#20
Zoho/survey.com

Free surveys and reporting

oTemplates in 30+ Languages

oCustomized themes lets you tailor the look of your survey

oOrganize your surveys to make them more relevant to participants, and improve the quality of responses.

oReal time reporting and analytics

 

#21
Owler.com

Competitor Intelligence

oFree company intelligence

oInsights on companies you follow

oStay up to date on your competitors with daily snapshots

oSee how you stack up with weekly reports

 

#22
SimilarWeb

Website traffic analytics

oDiscover competitor web data

oTraffic & engagement stats

oOrganic & paid keywords

oSimilar sites, audience interests

oBrowser toolbar extension

oGlobal, country, category rankings

similarweb.com

 

#23
iconosquare

Instagram Analysis

oTrack follower growth & composition

oEngagement analysis

oHashtag performance & insights

oCompetitor comparison

oLive Chat functionality available

oPhoto & video contest management

Iconosquare.com

 

#24
Shopify

Ecommerce Platform

oComprehensive dashboard management

oTax/Shipping functionality included

oRobust sales reporting

oFree store templates

oEasy setup

o70 payment gateways

Shopify.com

 

#25
jotform

Online Form Builder

oTemplate form catalog

oTax/Shipping functionality included

oRobust sales reporting

oFree store templates

oEasy setup

o70 payment gateways

jotform.com

 

#26
W-TS

WordPress theme detector

oEnter URL and search – easy!

oDetects if site uses WordPress

oIdentifies parent & child themes

oDetects plugins being used

oGreat for ideas & research

whatwpthemeisthat.com

 

Content Development

#27
UberSuggest

Keyword Suggestion

oChoice of sources – web, YouTube, news, images

oResults in multiple languages

oDeeper research by word

oWord Cloud

oGoogle Trends available

oResults downloadable

oManage multiple accounts

Ubersuggest.io

 

#28
searchboth.com

Use two search engines at once

oCompare search results instantly

oGoogle, Yahoo!, Bing & 5 more

oSide by side display

o18 localized international sites

searchboth.com

 

#29
Whois.icann.org

Domain Ownership

oLookup any domain to find registered owner

oDetermine domain availability

oContact network administrators regarding technical difficulties

oInvestigate identity in response to cyber attack

 

#30
Majestic.com

Site Explorer 

oFind out how all the websites on the internet link to each other

oLargest Link Intelligence database on the planet.

oDetailed information about how the fabric of the web is knitted together.

 

#31
wp engine

WordPress Hosting

oHosting designed specifically for WP sites

oScalability

oContent delivery network

oFaster load times

oAutomatic backup

oSecurity

o24/7 support

oEnterprise-level available

WPEngine.com

 

2 Bonus Tools

#32
Wave

Easy accounting, invoicing, etc.

oManage banking & credit cards

oEasy invoicing & online payments

oRecord receipts (app option too)

oEasy accounting & rich reports

oAccept credit cards (low fees)

oPayroll with direct deposit

waveapps.com

 

#33
JIRA

Issue and Project Tracker

oDashboard overview of projects

oStrong for Agile, Scrum, Kanban

oCustomizable fields

oWorks with multiple 3rd party plugins

oSet Individual permission levels

oReuse filters for specific criteria

atlassian.com/software/jira

Ad Blocking: The End of Advertising as We Know It by Jonah-Kai Hancock #ASE16

IAB L.E.A.N Ad Standards:
  1. Light file size, with strict controls on data calls, which affect latency
  2. Encrypted. All supply chain transactions should be https/ssl compliant.
  3. Ad choices supported. All ads should support consumer OBA opt out.
  4. Non invasive or disruptive. Ads should not interfere with the user experience. Includes covering content and sound defaults.

 

IAB D.E.A.L:

  1. Detect ad blocking, in order to initiate a conversation
  2. Explain the value exchange that advertising enables
  3. Ask for changed behavior to maintain an equitable exchange
  4. Lift restrictions or Limit access in response to consumer choice

Ad blocking Primer: iab.com/adblockingprimer

 

Google A.M.P:

  1. A. Accelerated
  2. M. Mobile
  3. P. Pages

 

5 Key Learnings:

1.Advertising
There are a lot of people who are not happy with the current degree of advertising and monetization on the web and mobile.

2.Ad blocking: who’s doing it?
It’s not just one demographic or one group. It is growing…

3.Mobile ad blocking: largely ineffective
Current solutions do not actually block the majority of ads served on mobile.

4.Revenue replacement
There is just no way that a tip-jar style pay-as-you-go solution for compensating publishers is doable industry-wide.

5.If The Content Is Missing
People are willing to turn off ad blockers, if they can't see the content they want.