Copywriting That Converts by Debra Pivko #ASE18

  • Do you know what these companies sell? – FedEx – Domino Pizza
  • How do you choose between these lipsticks?
  • Unique Selling Proposition
  • Content vs. Copy
  • Test coming at an ad or landing page from different angles.
  • Write a better button
  • Relate to the customer as much as possible
  • Voice – your brand’s personality
  • Determining Your Brand’s Voice
  • Make millions with an attention grabbing headline
  • Headline/Copy Test
  • Headline Examples for a Blood Pressure Supplement
  • Copy gives you a clue to what products do
  • Tagline Brainstorm
  • Time to mobilize
  • Desktop websites can get a bit cluttered
  • Challenges increase conversion
  • Copywriting Tips / Resources

Empower Customers To Become Micro-Influencers by Melissa Salas #ASE18

  • Indi has Affiliate Partnerships with Thousands of Brands and Retailers
  • Reality about Present Day Marketing
  • Fake Social Media Followers and Engagement – New York Times Expose on Rampant Fraud
  • Drive traffic and new customers by simply allowing customers to link to you from their social posts.
  • Customer word of mouth and data-driven performance based influencer marketing.
  • Current Social Network Effect – Brands now receive less than .25% organic engagement on Facebook and 1% on Instagram
  • Your Brand's Best Influencer is your Existing Customer who Originally and Authentically loves your brand.
  • Micro VS Macro Influencers- Turn customers into micro influencers
  • Influencer Marketing Common Concerns
  • Incentivize customers to create and share authentic content with links to your products.
  • Word of Mouth Network Effect
  • Inspire and Incentivize Word-of-Mouth Content
  • Own Your Customer Engagement Data. Add to Your CRM and Optimize Program
  • Turn customers into microinfluencers. Make influencer marketing

CPA Offers Are For Bloggers, Too! How And Why To Use Them by Tricia Meyer #ASE18

  • Agenda: Basic of CPA v CPS, Why You Should Try Them, How to Use Them, Best Practices, Questions & Answers
  • CPA v. CPS (Cost Per Action/Acquisition v. Cost Per Sale)
  • Monetize Without Selling and Examples
  • Advantages of Branded Offers
  • Diversify Your Earnings
  • Odds and Ends
  • Best Practices

How to Execute Profitable Influencer Deals on Social Media by InfluencerConnect #ASE18

  • Why Influencer Marketing?
  • Getting started working with influencers
  • Determining who to partner with
  • Identifying Influencers
  • Executing your campaign
  • Tips for Successful Gifting
  • When to consider sponsorship and its benefits
  • Examples of Sponsored Posts
  • More about YouTube Sponsorship
  • Tips for a successful sponsorship

How to Build Your Brand and Generate Leads With Youtube by Carolina Millan #ASE18

  • Eye-Opening Stats Marketers Need to Know
  • Remember: Youtube is the second largest search engine behind Google
  • Basics about Youtube – Verify Your Channel -Optimize Your Channel Playlist, Status and Features, Upload Defaults, Advanced
  • Content Strategy: Define the type of content you’re going to publish. Create Youtube-Specific Content.
  • How to Optimize your Videos: End Screen, Cards
  • Channel Analytics
  • Syndicate and Repurpose your content
  • Use Google Advertising
  • Tools and Resources -canva.com, Tubebuddy, SocialBlade.com, upwork.com, keywordtool.io, grow.grin.co/live-youtube-subscriber-count, Pretty Link WordPress plugin, Clickfunnels
  • Focus on Engagement, not subscriber count

GDPR vs Blockchain – A Paradox, Challenge and an Opportunity by Tal Ron, Drihem & Co. Law Firm #ASE18

  • Can A Merchant Be Liable For What Its Affiliates Do?
  • Information about GDPR (General Data Protection Regulation)
  • GDPR Applies to both Controllers and Processors
  • „Personal Data“ under GDPR
  • The Impact of GDPR On Your Digital Marketing Business
  • How to Change Your Website's Cookie Notice
  • Remain Transparent Process Data Lawfully
  • Steps on how to update your T & C Privacy Policy
  • The Need to Establish an EU Representative (Art 27)
  • Reason why is Blockchain a challenge for the protection of Personal Data.
  • What Lies Ahead? Combining GDPR and Blockchain
  • The Importance of Your Website Incorporation Structure