- Winning SEO Tactics for Product Affiliates Dale Bertrand President, Fire&Spark August 12th, 2019
- SEO is a Moving Target
Gets more competitive every day
Search algorithms are constantly changing
Generating backlinks is harder than ever - What Type of Sites Are We Talking About Today?
Anyone promoting products with any type of content
Dropship
Ecommerce
Coupon
Product review
Price comparison
Product blogs
Wholesalers - My background
Built product review and education lead gen sites
Studied AI in graduate school
Practicing SEO since 1999
Founder of Fire&Spark digital marketing agency
Focus on SEO, content marketing and analytics - Problems We’ll Tackle
Competitors are outranking you
Organic traffic isn’t converting
Gave up on link building
Lost traffic during an algorithm update - You must have the most useful, trustworthy content in your niche
What Does Google Want?
Happy searchers (and to sell more ads)
Google is a happiness engine
Google wants to send searchers to sites they trust - Foundational SEO Strategies
1 Build an SEO friendly site
2 Develop SEO Content
3 Generate backlinks - Research keywords one- by-one I did this for a decade!
Rinse and repeat
Lurk in forums and FB groups for content ideas
Continuously generate content
Send thousands of link building outreach emails - Old-school SEO Tactics
Rely on SEO Is Not a Numbers Game
More content
More links
More outreach emails - SEO in 2018 Keyword targeting
Build an SEO-friendly site Authority based on backlinks SEO in 2019
Content must be high quality and useful
Minimum viable technical SEO
Authority based on backlinks and reputation - One-task Strategies
Interview campaigns
Product giveaways
Student group sponsorships - User Generated Content Strategies
Forums
Q&A Sites
Learning communities - Purpose-driven Strategies The process
1. Identify a trending topic in your niche
2. Engage authentically
3. Build relationships
Lead a movement! - Strategy,
We led the movement against the Consumer Product Safety Improvement Act (CPSIA)
Contacted anyone who wrote about the law
Interviewed activists
Wrote articles about the impact
Distributed banners and badges - Results, Content, links and Rankings
Mentions and backlinks on blogs
Backlinks from Handmade Toy Alliance
Backlinks Overlawyered Blog
Banner and badge backlinks
Links from toy makers
Interview and issue oriented content - Takeaways
SEO has evolved and we need to elevate our strategies
Your affiliate site can be “important reading”
Influencers have a soft spot for causes they care about
Dump mass email outreach for targeted email outreach
Generate natural links (don’t do link building)
Find a cause that you personally care about - Choosing a Niche
OLD Evaluate keyword search volume vs. competition
NEW Start by looking for trending topics that you care about
