von Erfolg Im Netz | Apr. 15, 2019 | Admin, Domain, E-Mail Marketing, Grundlagen, Hilfreiche Links, Kontaktliste, Methoden, Privacy
Das Internet ist ein heißes Pflaster. Eben noch haben Sie sich in familienfreundlichem Umfeld getummelt, und einen Klick weiter lauert bereits jemand auf Sie. Ein verlockendes Angebot wird Ihnen präsentiert, fast zu gut um wahr zu sein – oder doch nicht? Der Lockruf ist bestechend, und schließlich geben Sie nach und tragen ihre persönlichen Daten in das Formular ein, um die Details per E-Mail zu erhalten.
Ihre E-Mail-Adresse ist im Visier!
Diese Taktik ist gang und gäbe, und Sie dient den Internet Marketern dazu, eine Liste an Interessenten zu dem jeweiligen Thema aufzubauen – denen man dann etwas verkaufen kann. Wer die hohe Kunst beherrscht, der weiß, dass er zuerst mal liefern und einen Mehrwert schaffen muss – und erst danach etwas verkaufen kann!
Doch das ist längst nicht allen klar, und nachdem Sie Ihre E-Mail-Adresse angegeben haben, geht der Mail-Terror los und ihr Posteingang wird mit nervigen Verkaufsangeboten bombardiert.
Doch das muss nicht sein, wenn Sie folgende Ratschläge beherzigen!
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von Erfolg Im Netz | Apr. 12, 2019 | Admin, Domain, Google, Hilfreiche Links
Warum sollte ich meine Domain anonym registrieren?
Schütze Dich mit einer anonym registrierten Domain vor Abmahnungen
„Warum sollte ich meine Domain anonym registrieren? Ich habe ja nichts zu verbergen”, fragst Du Dich vielleicht. Das ist gut und soll auch so sein! Wer Erfolg im Netz haben will, kommt mit illegalen oder fragwürdigen Aktivitäten auf die Dauer nicht weit. Baue Dir lieber eine ehrliche und nachhaltige Existenz auf, als das schnelle Geld zu suchen.
Doch es gibt einen entscheidenden Vorteil bei einer anonymen Domain: die Gefahr ist geringer, dass Du von unseriösen Kanzleien wegen vermeintlicher Verstöße auf der eigenen Website ohne Weiteres abgemahnt wirst – denn das kann recht teuer werden kann.
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von Erfolg Im Netz | Feb. 10, 2019 | Admin, Allgemein, Angebote, Best practices, Domain, Grundlagen, Internet Marketing, Search Engine Optimization, Tipps
So gut wie alle Unternehmen versuchen heutzutage den digitalen Markt zu erobern, sei dies durch Social Media, Pay-per-Click oder sonstige Kampagnen.
Alle streben danach, den obersten Platz in Google zu ergattern – was sich bei dem riesigen Wettbewerb als extrem schwierig bis unmöglich erweist.
Jeden Tag kommen unzählbar viele Webseiten dazu, die mit einer Suchmaschinenoptimierungsstrategie versuchen, die Konkurrenz zu verdrängen. Besonders im englischen Sprachraum ist der Wettbewerb größer als sonst irgendwo. (mehr …)
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Best practices, Domain, Events
[slideshare id=51031488&doc=1b-buyingandsellingwebsites-mullins-150728201744-lva1-app6892]
- Lessons Learned from Several Million Dollars Worth of Site Acquisitions – Chuck Mullins, Founder CashForYourSite.com – [email protected]
- Questions to Ask Yourself
– Why buy and sell websites?
– How much is my time worth?
– Do I want a Job or an Investment?
– What kind of return on my capital investment do I need?
– What size deal makes sense?
– What kind of risks does the site have?
– What are my plans for this site?
- Why Buy or Sell Websites – Know your reasons for buying:
− Cash flow
− Asset appreciation
− Synergy
− Untapped potential
− Private Blog Network
- Why Buy or Sell Websites – Know your reasons for selling:
− Cash out
− Redeploy capital
− Declining market
− Focus on core business
− Bored
- How Much is Your Time Worth
$100k a year / (52 weeks x 40 hours) ≈ $50 per hour.
Don't work for less than you are worth: Website Monthly Income = $1,000 Hours Required Per Week = 10 $1000 / (4 weeks x 10 hours ) = $25 per hour Website Monthly Income = $10,000 Hours Required Per Week = 10 $10,000 / (4 weeks x 10 hours ) = $250 per hour
- What Kind of ROI Do You Want – Typical investment:
− CD Rates 1%
− Bonds 2-6%
− Stock market 7-12%
− Real estate 5-14%
Why do these investments pay different rates of return? What kind of return do you want?
- What Size Deal Makes Sense $50 x 40 hours x 12 months = $24k per year.
$50 x 40 hours x 12 months = $24k per year.
Total return needed on $500k investment would be $149k or a 29.8% time and risk adjusted return.
The larger the deal, the less your time requirements impact the return.
$100k x 25% = $25k per year $500k x 25% = $125k per year
Total return needed on $100k investment would be $49k or a 49% time and risk adjusted return.
- Is The Investment Worth The Risk
How much competition is there?
What are the barriers to entry?
Are there one or more critical employees?
Does the business rely on an outside source?
Does the business exploit something?
What kind of SEO has been done?
Are there pending changes to the law?
Is the business seasonal?
- Is The Investment Worth The Risk – What is the traffic mix?
− Organic traffic
− Paid traffic
− Social traffic
− Direct traffic
− Referral
− Affiliate
- Due Diligence Tools (Free/Paid)
– SpyFu.com (F/P)
– Moz.com & Moz.com/researchtools/ose (F/P)
– SEMRush.com (F/P)
– Majestic.com (F)
– BannedCheck.com (F)
– SeoMastering.com (F)
– YouGetSignal.com (F/P)
– DomainTools.com (F/P)
– CopyScape.com (F)
– Alexa.com (F/P)
– Compete.com
- Due Diligence Tools
– Archive.org (F)
– BuiltWith.com (F/P)
− Topsy.com (F)
– TradeMarkia.com (F)
– SocialMention.com (F)
– Google Trends (F/P)
– WhoRush.com (F/P)
– ReverseInternet.com (F)
– SpyonWeb.com (F/P)
– KeyWordSpy.com
- Has the site been affected by Google updates? How long has the site been ranking?
- Additional Due Diligence
– Read the comments of other prospective buyers
– Research the seller not just the company
– Ask questions that you have already researched and know the answers to
– Ask seller to add you to their Google Analytics account
– Ask questions about potential revenue streams
– Ask what plans the seller had for the business moving forward
– Ask seller to verify all claims with documentation
– Ask about anomalies
– Ask about skills and time required to operate the site
– Ask, Ask, Ask!!!
– Does everything add up?
- What Are Your Plans For The Site
− Create a detailed plan and time line before closing on a deal
− Migration
− Backup website
− Transfer domain
− Update income sources
− Take/transfer accounts
− Transfer website
− Operation: Who, what, when
− Expansion / Optimization: Who, what, when
- How to Transfer the Site:
− Communication is Key
− Agree on specific terms and a transition plan before you agree to purchase the site.
− What is your pain point?
− High value vs. low value sites
- Prepare a contract detailing the terms of sale:
− Time frame and consequences for transfer
− Payment Terms
− Seller Support
− Non-Compete
− Non-Disclosure
− Non-Performance
− Contracts With Key Employees
- How to Pay For a Site Send Payment First:
− Escrow.com
− Paypal.com
After Transfer of Domain and Files in Hand: **Warning these methods have little to no recourse!
− Check
− Cash
− Wire Transfer
− Western Union
- Where To Buy and Sell Websites Auctions
– Flippa.com
– Ebay.com Broker
– QuietLightBrokerage.com
– DigitalExits.com
– FEInternational.com
– WeSellYourSite.com
– AcquisitionsDirect.com
– WebsiteProperties.com
– W3BusinessAdvisors.com
– WebsiteBroker.com
- Where To Buy and Sell Websites Market Place
– BuyingandSellingWebSites.com
– BizBuySell.com Miscellaneous
– RhodiumWeekend.com
– Internet Investment Summit
– Master Mind Groups
– Networking
– Contact Site Owners
– Craigslist
– Forums
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Blogging, Domain, Events, Methoden
Fast & Easy Founder & CEO, QuietLight Mark Daoust, talks about Tips To Make Buying & Selling A Website Simple
- www.quietlightbrokerage.com were founded in 2007
- 600+ websites & online businesses sold vv $70M+ in total transactions
- $20M on track sales in 2015
- Buyers & Sellers Follow a Predictable Process
Buyers
- Explore the Marketplace Negotiate an Offer …there’s more, but we won’t explore due diligence or closing.
- Buyers should start small, then develop an acquisition strategy, and sellers should focus on preparing the right documentation.
- Go into your first purchase knowing you could lose your entire investment Online businesses lose value faster than offline businesses.
- Starting big can be overwhelming & leave you miserable.
- Identify natural points of leverage.
- Know what you are good at.
- Pool Resources As you gain experience, buy bigger with an acquisition strategy.
- First time buyers should buy small.
Sellers
- Get a starting valuation. You’ll discover if you should wait or if you are ready to go to market today.
- Timing your sale has significant impact on value.
- Your financials should always be the first place you focus. Get these right..
- Prepare documentation
- Financials are your first focus, make sure they are right.
- Return on Investment Buyers have one reason to buy your business: for a return on investment. Learn to speak their language.
- Due diligence deals fall apart most frequently during due diligence. Get your financials right to make this a breeze.
- Make sure your accounting methodology is right for the best valuation. Accrual/cash basis accounting can turn out different valuations, recording certain expenses wrong can lower your valuation (example: website rebuild)
- Collect and organize verification documents like Bank statements, Merchant statements, Tax returns
- Don’t Ignore other Documents! Financials are the most important documents to have right, but don’t ignore other documents Contracts with vendors, various reports on membership/clients (collect as much as possible)
- Google Analytics setup & installed correctly
- Sellers should ‘own the ugly’ and buyers should act like high value buyers.
- Own the „Ugly“ Parts of your business tips! There is no such thing as the perfect website for sale. Don't hide the ugly parts of your business – own them. Buyers can handle weaknesses. Buyers can handle threats. Buyers can't handle surprises.
- Buyer's will assume the worst if they are surprised by a weakness. Buyer's will Assume the worst buyers will also question your honesty and competency if they discover a significant omission. Buyers will question your honesty. Be upfront about weaknesses. Explain them. Explore them. Help a buyer to form the proper conclusion about your business's weakness.
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