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5 Partner Marketing Trends In 2019 And Beyond By Robert Glazer #ASE19

von | Aug. 17, 2019 | Affiliate Marketing, Events

  • BRANDS’ NEEDS
    • Track partner activity and know ROAS.
    • More automation and scalable tools.
    • Tie payout to performance.
    • More transparency.
    • Better brand experience.
  • PUBLISHER/ PARTNER NEEDS
    • Grow their share of marketing budget shifted from brand to performance.
    • More transparency into brand partner’s data and KPI’s.
    • Clear communication from brand partners on changes, opportunities, etc.
    • Fair and hybrid compensation.
    • Real-time reporting on performance.
  • BIGGER PARTNER MANAGEMENT TEAMS
    • Multiple FTE’s.
    • 5-10 year experience, VP/Director level.
    • Multiregional experience, local language capability.
    • Specific experience in recruiting, business development, campaign development, fraud, data analysis, etc.
  • MORE LICENSED TECH & “IN HOUSE” PROGRAMS
    • Separation of services and technology.
    • No more “roadmap”, platforms will have to compete as tech companies on features available today and tomorrow.
    • More licensed tech, continued phase out of performance fee.
    • Partner and “In House Programs” using white labeled technology.
  • ENABLING TECH  – Reporting Automation & Integration
    • OptimusPrime
    • Affluent. Fraud
    • Forensiq. Date and Attribution
    • Odyssey. Buy Now
    • Monotote. Publisher Analytics & BI
    • Trackonomics
  • INTEROPERABILITY
    • Shift towards “open” systems vs “closed” systems.
    • Interoperability will be essential. • Similar to path programmatic.
    • Network compatibility.
  • GOING GLOBAL FASTER
    • Direct to consumer brands starting global and going global faster.
    • Consumers are increasingly shopping from outside their own countries.
    • As global e-commerce and global partner marketing grows, so will brands’ demand for more global partner marketing solutions.
  • APAC GROWTH
    • Ecommerce sales = $3.5 trillion in 2021
    • Mobile device-commerce sales = 80% of transactions, just over $2.7 trillion dollars by 2021.
    • Multitrillion-dollar e-commerce market and the world’s largest.
  • GLOBAL AGENCIES & COMPLIANCE
    • Why have five agencies when you have one platform?
    • Brands looking for global solutions, integrated global strategy and in-country support.
    • Brands/agencies need to stay abreast of global and region-specific changes such as GDPR, Nexus, FTC, rollout of more stringent policies in the U.S. around privacy and disclosures.