Interview mit Anna Hutson: „Always be the first one to take initiative!“

Ich hatte das Vergnügen, mit Anna Hutson ein Interview zu führen. Sie befasst sich hauptberuflich mit Suchmaschinenoptimierung, PPC und Social Media. Also alles Dinge, die fast jeden Internet Marketer auch interessieren :-). Deshalb viel Spaß mit dem Interview, da finden sich ein paar „golden nuggets“ und Links zum Verfolgen!

Anna, please introduce yourself.

Hi, my name is Anna Hutson and I am a Senior Account Executive at Formic Media. I have been at Formic Media since the company’s inception, managing and executing search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for a variety of clients. I develop overall search engine marketing strategies and manage tactical implementation and measurement. My clients included Microsoft, Prometheus Real Estate Group, Continental Van Lines, Oregon Humane Society, Rasmussen BMW & MINI, thinkProducts and the Heathman Lodge.

I have also been a guest speaker at conferences such as the Software Association of Oregon (SAO) and the Oregon Association of Nurseries (OAN), and regularly contribute to Formic’s blog and monthly Seminar Series. I bring a Pacific Northwest love for the outdoors and can be found playing with my dog, downhill skiing or volunteering my time with Start Making a Reader Today (SMART).

Interview mit Anna Hutson: "Always be the first one to take initiative!" (mehr …)

Interview with Lindsey C. Holmes: „Tell your story!“

Heute habe ich ein spannendes Interview mit Lindsey Holmes für Euch vorbereitet. Lindsey ist eine „self made business woman“. Ursprünglich war Sie als Hausmaklerin tätig, bevor Sie dann die sozialen Medien und das Internet Marketing zu Ihrem eigenen Vorteil nutzte und damit Ihr Business aufbaute.

Lindsey, please introduce yourself.

My name is Lindsey C. Holmes and I am owner of LCH Business SM & Tech, LLC, a boutique social media marketing firm based in Newark, NJ, with an office also in Washington, DC. We provide social media marketing, digital pr and mobile app servicing.

Interview with Lindsey C. Holmes: "Tell your story!" (mehr …)

Interview mit Bert Martinez, der mit 28 in Rente ging: „Doubt not – fear not!“

Ich hatte das Vergnügen, mit Bert Martinez zu sprechen. Auch er verdient(e) sein Geld im Internet und setzte sich dann mit 28 zur Ruhe. Wie es dazu kam und was aus seiner Sicht für den Erfolg wichtig ist, erläutert er im Gespräch.

Hi Bert, please introduce yourself.

I’m a man of wealth and taste. I´ve been around for a long, long year. Stole many mans soul and faith . . .  just kidding, those are lyrics from a rolling stones song.

Interview mit Bert Martinez, der mit 28 in Rente ging: "Doubt not - fear not!" (mehr …)

Interview mit Tracy Repchuk: „Get a mentor!“

Please introduce yourself.

Tracy Repchuk, I am the 1 woman speaker in the world for internet marketing, and bestselling author of 31 Days to Millionaire Marketing MIracles. I teach people the fundamental steps to creating an internet marketing business or online presence for the purpose of automating and streamlining the sales process. I empower others to turn their passion into profits.

Interview mit Tracy Repchuk: "Get a mentor!"

How did you get into internet marketing?
I have always been an entrepreneur from the age of 18. After 25 years of exchanging time for money, and seeing no way to make money when I wasn’t working – I started to search for another business model. I quickly found internet marketing, went to a live show, invested in a mentor, did what they said, invested in more and more mentors, and the rest is history.  Within 5 months I had won new internet marketing success of the year, became a bestselling author, appeared on my first international stage in Singapore, then became a world renown speaker for internet marketing, all in my first year. Now I am part of a team that travels the world in our own shows, and were nominated for Entrepreneur Leaders of the World.

What are your most successful projects?
– Membership site –
– Becoming a platform speaker
– Becoming a coach – Recurring Riches for Life Coach
– Becoming a part of The Power of 3 –

What are the biggest challenges for your business over the next couple years?
The biggest challenge for my business is ensuring that I can support the number of coaching clients that want to be personally mentored by me. The only way to continue to give the service I provide, will be to continue to raise my prices, which will make me out of reach for many newcomers to internet marketing, and yet what I teach are the fundamentals they need to succeed.

And where do you see the best opportunities?
Best opportunities are serving people with solid coaching, versus them buying more shelf-help.
In addition I am investigating iphone apps, SMS based landing pages, and the continuation of speaking from the stage.

Is there anything you would do differently?
I have loved how everything played out, it was perfect. I knew I wanted it fast, so I bought mentors. I knew I wanted to revolve this business around family – and now my husband works with me, my 3 kids (age 13,14,15) do internet school and travel around the world with me, they are all entrepreneurs themselves, and live a freedom based lifestyle.

What is the best advice you have ever been given?
“You don’t have to get it right, you just have to get it going.”

I discovered the internet is no place for perfection. It is a place where you can test and tweak at the speed of sound, and waiting for the right time, place or circumstances can result in missed opportunities.

The best advice I have given is the above, and what most people give, and that was get a mentor that will work with you to get you through each step you need to succeed. This is a difficult industry to decipher yourself, even with a step by step blueprint, because the technology of building effective websites still requires good copywriting.
What are the most valuable hints you would give someone who is just starting out?
Get a mentor
Do one thing from start to finish until it makes money
If you’re not making money within months – something is wrong, find out what and fix it fast.
Build a landing page and build a list
Leverage social media for traffic
Do something you are passionate about or have a story/purpose to achieve.
Follow a few people that feel right to you, and don’t overwhelm yourself with too many different opinions and methods.

Any secrets hands-on information you can share with our readers (e.g. great website, book, training, source …)?

Great book – 31 Days to Millionaire Marketing MIracles – (that book
contains tons of great websites for each aspect of internet marketing)

The greatest secret I can reveal – is there is NO MAGIC PILL for internet marketing and making money online. It is a business, and if you start it like one, run it like one, and build it like one – you will make money. Don’t get deceived by those who pitch the magic bullet to instant online success, instant traffic, automated everything – it simply isn’t out there.
What are your preferred information sources about the internet marketing world?
– I listen to mentors that have proven the information works – by the fact they do it and live by what they say.
– Google is fantastic for keyword research but there is far too much wrong and conflicting information to simply do a search and hope it leads you to the answers you need – it will more than likely confuse you, and result in information overwhelm.

Find a source/mentor for whatever your next step is, and follow that until it works

Anything else you would like to point out?

Don’t listen to the naysayers, wet blankets, dream stealers and vampires of this world who don’t believe, support, or crush you and your dreams. Believe in yourself, and your message, and ignore the rest. Surround yourself with people who have the same aspirations as you, and stay away from negative influences, including the NEWS.

Websites –


Interview mit Traci Gregory: „Work really, really hard!“

Please introduce yourself.

I’m Traci Gregory.  I do Social Media consulting for companies and for PR firms.  I work to help them establish an internet presence across social media platforms and to understand how they can develop their ‘tribe’ or community.

Interview mit Traci Gregory: "Work really, really hard!"

How did you get into internet marketing?

I started working on the internet in 1999, developing a financial services website for mortgage banking and financing large blocks of securities.  At that time there weren’t a lot of small mortgage companies on the internet and it was sort of an outrageous thing to do.  I spent about $15,000 on software and web hosting and took three months to build my first website.  I got to the top of the search engines relatively quickly and started generating a good income within about six months.

It is much more complicated today and much more competitive.  With that website, I never bought advertising, never did mailers, I was the antithesis of a mortgage banker in that I didn’t do any of the things everyone else was doing to generate business.  Mine was all coming in over the internet.  And I had a very sophisticated client base, mega-jumbo loans of several millions of dollars; stock loans in seemingly unbelievable amounts.  Very different landscape then, than now!

That business grew to about $250K annually before the financial crisis of 2007, which cut my income in half.  I didn’t really like the business when the money was good . . . when the money disappeared; I decided to do something else.

I’d been on Facebook since Zuckerberg decided to allow adults, I had college and high school aged children who’d been on it for years, and I wanted to know what it was all about.  At about the same time I started switching my websites to the wordpress content management program because they were so much simpler to manage than creating each page in Dreamweaver.

And I was fairly early into Twitter because it was called a ‘micro-blogging’ platform, and I had decided blogs were the next big thing.

The switch to social media as a career was one of those serendipitous evens – I was giving everyone I knew advice on how to do blogging, Facebook, Twitter and get the attention they wanted, and an acquaintance who owns a Public Relations firm asked how much I charged to consult.  He actually said, “I’m willing to pay you to think.”

I told him $100 an hour, and he said, “Done.  Book me for three hours Saturday.”  And I was off!

What are your most successful projects?

Facebook constantly makes changes to the way they will allow company pages to be developed and to interact with people.

The biggest change they made was a drastic change in the coding language allowed, and the new iFrame applications were really daunting.  And they did it on a pretty short leash.  They made the announcement in February of 2011 that on March 11 the FBML everyone was used to was gone.  People in my line of work were in a panic, they had no idea how to approach the new applications.

A friend of mine, an Internet Marketer specializing in local SEO suggested I write an instructional eBook on the Facebook changes.  He’d been asking everyone what they were going to do, and I was the only one who had a plan and could put it into action.  I’d learned the new system.

He convinced me to write it (that took a couple of weeks ) and I wrote it in about 4 days.  It has very explicit instructions, and is heavy on screenshots, because moving around in Facebook really isn’t the easiest thing we’ve ever done.

I listed it for sale in a private forum for Internet Marketers.  It hit $13,000 in sales in just less than six days.  It is still selling fairly steadily and I’m now revising it for sale on my website, because I get a tremendous amount of traffic for that subject.

What are the biggest challenges for your business over the next couple years?

Like any business there is the constant need to network and recruit new clients.  It is hard for me to juggle sales and production, and I now have a team of people to whom I outsource specific jobs.

I have some excellent writers here in the US and in the Philippines who do incredible work.  They write blog posts, press releases, and articles for syndication for me and my clients.

I have a programmer in Romania who I call on for specialty items in websites that may be beyond my reach or simply too time consuming for me to stop and do.

I have one crew who does social bookmarking for me and my clients on sites like Digg, Reddit, etc., and another crew who does backlinks.

I’d really probably rather do production than sales, but if I don’t, who will?  I do enjoy the creative side, though, much more than sales meetings and phone calls.  So my biggest challenge is to keep generating new business and overseeing the production of the business that I have.

And where do you see the best opportunities?

For me, the best financial opportunity, and the one that takes me away from sales meetings and phone calls is in eBook production and sales.  When you consider $13,000 for a 30 page eBook with NO production costs, the idea of doing that once a month is not only a nice income, it is a pretty good job!  But again, I’m juggling sales, production, and now writing eBooks, so they aren’t coming at the rate of one a month.

I read just this week that 28 of the 100 top e-books in Kindle Store are self-published; 11 of them are in the top 50 sellers.  And 26-year old Amanda Hocking sells 100,000 copies of her books every month. (  Even at $.99 a copy, you’re looking at $100K a MONTH.

Is there anything you would do differently?

I’d prefer to work fewer hours, less late nights, less weekends, but this business is still in the building stages, and until I’m making a million dollars a year in eBook sales, I’m going to have to maintain this pace.

What is the best advice you have ever been given?

Write what I know.  People want to hear it.

What are the most valuable hints you would give someone who is just starting out?

Work really, really hard.

Pick a subject and stick to it.  You can’t specialize in everything.  Pick what you’re good at and refine it, polish it.  Sell it!

Be yourself.  Don’t posture as something or someone you’re not.  Write in your own voice and don’t copy other people’s work.

Be meticulous with spelling, grammar, punctuation.

And, work really, really hard!

Any secrets hands-on information you can share with our readers (e.g. great website, book, training, source …)?

I read a lot – four or five books a week, so I have LOTS of recommendations on books. The absolute best I’ve read on Social Media is The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott.  Next would be The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, by Brendon Burchard, and I highly recommend Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber.

If you want a good grasp of the decision making at Facebook, you should read The Facebook Effect: The Inside Story of the Company That Is Connecting the World, by David Kirkpatrick.  FB isn’t spending millions of dollars to build a place for us, they want us there for the income we’ll bring them.  And anyone working hard to get the most out of Facebook needs to know it isn’t about us, it is about them.

What are your preferred information sources about the internet marketing world?

I read the Facebook Blog (!) and the developer news bulletins they post.  Mashable, HubSpot, tons of review sites on blogging, social media, email marketing.  The really, really good advice comes from websites that sell a service, like AWeber, Traffic Geyser and MarketMeSuite.  It is in their best interest to see that you are successful, because the more successful you are, the more successful they are.  But their advice is very, very good; and their products are very, very slick.  I use all three.

Anything else you would like to point out?

Reto, I’m so thrilled to do this interview with you; it has made me think, reflect, and decide I need to chart the rest of 2011 a little more specifically than I’ve done so far.  We’re already in the second quarter of 2011 and we should all have a working blueprint for a successful year.

And I want to make sure I get a copy of your book!  You must let me know when it goes on sale!


I’ve sent by separate email a photo of myself, and a shot of the cover of my e-book (which will be available on my website by the end of the month)

My website is

My Facebook is

My twitter is

Interview mit Siegmar Bührle: „Ebooks waren ein krasser Hebel für meinen Erfolg!“

Reto Stuber interviewt Personen aus der Internet Marketing Branche.

Heute: Siegmar Bührle, erfolgreicher deutscher Internet Marketer.

Hi Siegmar, stell Dich den Lesern doch kurz vor.

Interview mit Siegmar Bührle: "Ebooks waren ein krasser Hebel für meinen Erfolg!"
Hallo Reto, vielen Dank zuerst mal für das Interview. Ich selbst liebe es, Interviews zu lesen. Da sich andere auch immer über Interviews freuen, beantworte ich natürlich gerne Deine Fragen.

Also: Ich bin Siegmar Bührle, 37 Jahre jung, und lebe in der wunderschönen Stadt Marbach am Neckar, die als Geburtsstadt von Friedrich Schiller relativ bekannt ist. Marbach liegt in der Nähe von Stuttgart, also in Baden Württemberg / Süddeutschland. Ich bin verheiratet und habe zwei Töchter.

Als Dipl.-Bauingenieur habe ich das Bauen „von der Pike“ auf gelernt. Ich habe Maurer gelernt. In meinem Hauptjob bin ich für den Bereich der Akquise und Kalkulation von Bauprojekten verantwortlich. Der Schwerpunkt liegt auf dem Ingenieurhochbau. Dazu gehören neben normalen Büro- und Verwaltungsgebäude auch Sonderprojekte wie Flughäfen, Kühltürme, Silo’s, Hochhäuser, etc., also ein sehr weitreichendes und spannendes Feld. In diesem Interview wollen wir uns aber auf mein Internet-Marketing-Geschäft fokussieren.

(mehr …)