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Journalism and Content Marketing – Peanut Butter & Jelly by Christine Parizo #ASE17

von | Aug. 8, 2017 | Allgemein, Best practices, Inhalte, Interview, Tipps

The Editorial Calendar

  • Use themes.
  • Plan months in advance.
  • Break down themes into content.
  • Be prepared to flex.
  • Measure engagement

Have an Angle

  • Business problem
  • Customer as hero
  • Behind the scenes
  • Be informative

Executive Summaries

  • Essential details
  • Skip attribution
  • Be visual
  • Differentiate

Leverage interviews

  • Expert quotes
  • Internal SMEs
  • Paraphrase

Research!

  • Statistics
  • Third-party studies
  • Examples
  • Always attribute