Amazon vs. Walmart: Affiliate Marketing Lessons to Learn by Geno Prussakov #ASE15

Amazon vs. Walmart: Affiliate Marketing Lessons to Learn from Affiliate Summit

Amazon.com – 80 Million Visitors every month! Thiscould fill: 24 Malls of America and 60 Disneylands
Source: PCMag, “Infographic: Just How Big Is Amazon.com?”
WAREHOUSES: 70 MILLION SQ FEET that’s more than: 700 Madison Square Gardens and could hold more water than 10,000 Olympic Pools
Source: Business Insider, “10 Mind-Blowing Facts About Amazon.com”
PROJECTED 2015 REVENUE: $100 BILLION that's $190,132 per minute and $15,844 every 5 sec
Source: Morgan Stanley’s Scott Devitt as quoted at ZDNet
49 MIN OUTAGE (JAN 2013): $3.2 mln+ LOST
AFFILIATE PROGRAM Amazon.com Associates: The web's most popular and successful Affiliate Program Page Title Says It All:
Source: Deloitte.com
Job Description in 2008: Amazon had 2 Million affiliates, in 2013 a press released mentioned that 40% of the revenue comes from the affiliates.
Interesting Facts (2014): Amazon owns every fourth dollar spent online in the U.S. (and every third in Q4); For the first time in a decade, Wal-Mart's web sales grew faster than Amazon's (30% vs 20%); Yet, in 2015 Amazon is on track for $100 billion in revenue, predicted to eclipse Wal-Mart.
Low Payment Threshold: If you select payment by direct deposit, we will directly deposit the advertising fees you earn into the bank account you designate, but may accrue and withhold advertising fees until the total amount due to you is at least $10.

What your affiliate progam should offer

Lessons to learn