- A new breed of digital consumer is growing quickly:
The Cross Border Shopper
57% of online shoppers who have made a purchase in the past 6 months have bought something from an overseas retailer Data source: eMarketer
17% Average AOV increase of cross-border transaction vs. Domestic AOV - Cross-Border Shopper Persona
Is price-sensitive
Makes purchases outside of their market to get a specific product
Values authenticity
Expects global payment options
Will accept shipping delays to get what they want from retailers outside their market
Doesn’t expect brand engagement to be localized
Shops key global shopping events, such as Black Friday and Singles’ Day - Local Shopper Persona
Purchase from trusted, local retailers for local experience
Expects local experience to limit logistical challenges, including payment options, language and local shipping policies - CJ’s Framework to Win on a Global Scale
Define target audience
Put offers in place
Establish opportunities
Promote
Analyze
Repeat Your Affiliate Initiative Plan Collaboration (Network, Advertisers & Publishers) - 96% of advertisers & publishers in the CJ network see global transactions
- Key Takeaways
Tap into cross-border shoppers TODAY to drive incremental growth Leverage 2019 holiday period to test with these shoppers.
One size does not fit all Each market has its own social and economic drivers impacting how consumers engage with brands and shop online, so it’s important to develop strategy by market (cross-border vs. local).
Network Effect Speak with your existing / prospect advertisers / publishers about their global reach and where their consumers are coming from in the world.
Scale & repeat Choose an affiliate network that offers many solutions that allow you to scale your business to drive results and drive domestic growth cross border.
