- What is a Partner Program? Partners Promote Advertisers provide a program for affiliates to engage. Consumers Buy Software measures the outcome of the promotion. Advertiser Pays Partners are paid for the actions they influenced.
- What is a Network? There are two main types of networks Affiliate Network Advertiser manage their own partners on the network platform. Private Network Network manages publishers and partners optimizing for outcomes. or
- 3 Ways Advertiser work with Networks I work with one affiliate network and manage all of my partnerships from there! I never work with networks because I only work directly with my partners and affiliates :/ I buy from CPI and CPM from private networks and treat them like any other user acquisition channel.
- Partner Marketers Can Do It Better: I should treat private networks just like any other mega publisher. As a partner marketer, I have the tools to only approve what is driving real value.#1 Reason Partner marketers know how to control a CPA offer
- Partner Marketers Have Control: I should treat private networks just like any other mega publisher. As a partner marketer, I have the tools to only approve what is driving real value. Automation Set rules that warn or automatically block sub publishers and sites. i.e. anytime conversion rates go outside of your acceptable thresholds. Fraud Prevention Throw out Suspicious Clicks Immediately. Monitor individual affiliates by sub ID. Payment Clawbacks are not a problem. You don’t pay partners until you have approved the invoices and recognized the conversions. <Control>
- I Only Have One Network I work with one self serve network and manage all of my partnerships from there! Advantages 1. Easy to get started 2. Large Base of Partners 3. Searchable Marketplace 4. One Vendor to deal with
- Setting Up Any Network Is Easy SETUP = Links and Postbacks That is all you need… 1. Provide a unique affiliate link with sub affiliate fields and whatever additional fields your partner needs. 2. Get a postback link from your partner so you can send conversions back to their systems (optional)
- 3 Ways Advertiser work with Networks I work with one affiliate network and manage all of my partnerships from there! I never work with networks because I only work directly with my partners and affiliates :/ I buy from CPI and CPM from private networks and treat them like any other user acquisition channel.
- A Partner Program WITH Networks A Balanced Program …with Scale 1. I build my own direct and unique partner relationships. 2. I invest in the marketplaces provided by affiliate networks. 3. I manage private networks just like other mega publishers and drive scale across mobile and desktop!
- What is a Network? There are two main types of networks Affiliate Network Advertiser manage their own partners on the network platform. Private Network Network manages publishers and partners optimizing for outcomes. or
