US Census Bureau, 2017 National Population Projections By 2025 57% of Americans will be Millenials or younger By 2025, more than half the U.S. will have grown up with a digital first mindset Millennials are: ● First generation to have had access to the Internet during their formative years ● WiFi, Google, AOL chat rooms, Facebook, and Smart Phones were all released when Millennials were ~5-25 years old ● First generation to have parents who regularly used technology Millennials, deﬁned: Born 1981-1996, in 2019 they are 23-38 y.o
57% of Baby Boomers use social media 71% of Baby Boomers use online banking services 1X per week 36% of 50+ year olds use ride-sharing services like Uber and Lyft 52% of Baby Boomers watch Digital Video Source: Gallup, July 2018; eMarketer, November 2018; Pew Research, May 2018; ABA Infographic Millennials significantly influence older generations
Consumer expectations are changing 1 in 3 Expect personalized recommendations +55%Growth in searches for ‘ideas’ on mobile 70% Of who started shopping will make a purchase ‘today’ Curious Demanding Impatient
The New Age Shopper Driving Results in a Changing Coupon Market Be There Be Helpful Be Frictionless
For Today’s Curious New Age Shopper Driving Results in a Changing Coupon Market Be There Be Helpful Be Frictionless
Most customers start their journey online Retail 53% Food & Dining 38% Beauty/Wellness 20% Source: Google/Kantar TNS; Auto CB 2018; eMarketer 2018; Google Consumer Survey 2019 Percent of consumers who look for coupons online
But the journey is no longer linear or predictable 30% 56% Source: Google Internal Data, 2019; Google Survey 2019 24% online search engine 22% visited a marketplace like: amazon 13% visit a coupon app 11% visit a coupon website 6% from friends & family of those who use the internet during their search*: Prefers cashback/discount directly applied at checkout consumers have multiple touch points when researching coupons 23% Directly search for the brand coupon Use coupons in the notiﬁcations they receiv
Query the physical world with Lens Image scan and recognition Shoppable images Shop Similar Products Drive organic visibility and traﬃc for your products with Lens Inspire new purchasing journeys Now Next
Connect with consumers during discovery Merchandise with beautiful imagery Inspire with content rich ads & relevant promos Showcase Ads Drive increased discovery and consideration of your brand with Showcase Ads Influence consideration Now Next
Curious – Be Helpful Source: YouTube.com; ThinkWithGoogle, August 2015 1.5M+ “Bug Wisdom” 8 video sequence 350% Boost in brand search Views
64% of smartphone users expect to get information speciﬁc to them and their situations while using their smartphone.
58% of smartphone users feel more favorable towards companies whose mobile sites or apps remember who they are and their past behavior.
Provide the features your customers need to use your site/app 42% 31% 25% Q: Which features on Coupon/cashback Websites/Apps are MOST important to you? 25% 24% 15% Source: Google Survey, Jul 2019 Credible & Reliable Ease of Use Quality of Offers Automatic discounts based on cart value Clear/ Transparent Offer Brands Available
56%of shoppers will signup on a coupon site with a strong cashback offer 33%of shoppers values a coupon provider if they have personalised deals Source: Google Survey, Jul 2019
Performance Matters of people abandon a website that takes more than 3 seconds to load *15s: the time it takes for an avg. mobile page to fully load 56% reduction in conversions for every 1-second delay in loading time7%
Help impatient shoppers Proprietary + Conﬁdential 56% of mobile site visits are abandoned if a page takes 3+ seconds to load 44% of voice-activated device users order weekly 76% of people who conduct a local search visit a store within 24 hours Your site Your stores Across the web “Hey Google…”
New users +600%, Checkout steps 18 to 2 +9% revenue per visit, +15% time on site +36% revenue Faster mobile sites with Accelerated Mobile Pages App-like experiences with Progressive Web Apps Faster checkouts with Google Play Make it fast and easy to buy on mobile Remove friction on your site Now Next
ASSISTANCE is the new BATTLEGROUND FOR GROWTH
If you only remember 3 things… 1 2 3 New gen shoppers are here. These are the ones who are looking to save time & money You are competing with the best experience your customer has ever had. Future proof your business by being helpful, personalized, and frictionless.