• My Background • Saas, eCommerce, eLearning • Affiliate Manager, Director of Affiliate, Product Manager Wins • Grew 40+ million-dollar company after 6 years of declines • Grew a company that lost 13 million the previous year • Part of two teams that grew brands to over 1 million customers
  • Why Care? 1 Anyone can buy traffic  It takes talent to turn it into profits Anyone Can Buy Traffic 2 Affiliate Manager & Affiliate & Entrepreneur Advancement 3 The world looks different when you understand these strategies Mindset 4 25 strategies can make you better than 99.8% It’s Easy 5 This isn’t wishy washy stuff – There is data to prove it Analytical 6 With so many free and cheap tools, there isn’t an excuse It Doesn’t Cost Much
  • Focal Points Good Affiliates Focus on EPC Affiliate Site Checkout Landing Page Andrew Woolbert | GEM.digital 6 • Helping Affiliates Earn Creates Loyalty • Landing Pages Are an Easy Tool • Checkout Offers the Biggest Gains
  • Important Tools Analysis • Google Analytics • Hotjar Testing • Google Optimize • Unbounce / Leadpages Geotargeting • Geotargetly Uptime and Speed • Pingdom • Google Page Insights Abandonment • Upsellit • Optinmonster This list is far from complete, but I am focusing on cheap, easy, and essential Andrew Woolbert | GEM.digital
  • Affiliate Site (Part 1) Analysis • What pages currently receive the most traffic • What keywords lead to the traffic • What are the bounce rates • Test site speed Pre-Click • Schema is important to stand out • Analyze titles and descriptions • Test site speed Strategy • Create network of money pages • Maximize internal linking • Update regularly
  • Affiliate Site (Part 2) Organization • Use comparison tables • Put top picks near the top of long best x pages • Add money pages to top menu • Ensure relevant images are clickable  Testing • Change enough but not too much • Look to paid search • Use subid’s • Need traffic  Tactics  • Cross outs, % saved, x people picked • Expand the clickable area = • Use widgets with data feed= • Reassure
  • Landing Pages Why Use a Landing Page Creator • Cheap • A/B testing • No Devs • Downside – not as good for SEO Tactics • Continuity from affiliate money pages • Ordering • Length • Quality leads vs quantity
  • Examples  • Add Product • Trusted By • Selling Points • Testimonials • FAQ • Questions? • Trust Seals
  • Checkout / Cart Strategies • Add Urgency • Mobile • Monitor Errors • Reduce Leakage • Cheer • Reassure • Upsell • Market Leader • Payment Options • Reduce Fields • One Page • Geo Fields • Language Switching • Progress Bar or Steps