• Do you know what these companies sell? – FedEx – Domino Pizza
  • How do you choose between these lipsticks?
  • Unique Selling Proposition
  • Content vs. Copy
  • Test coming at an ad or landing page from different angles.
  • Write a better button
  • Relate to the customer as much as possible
  • Voice – your brand’s personality
  • Determining Your Brand’s Voice
  • Make millions with an attention grabbing headline
  • Headline/Copy Test
  • Headline Examples for a Blood Pressure Supplement
  • Copy gives you a clue to what products do
  • Tagline Brainstorm
  • Time to mobilize
  • Desktop websites can get a bit cluttered
  • Challenges increase conversion
  • Copywriting Tips / Resources