• The Takeaways
    What Twitch is and how it works
    How to integrate your brand with Twitch streamers
  • The Numbers
    3 million people are streaming
    15 million daily active viewers
    2.7 billion hours of watch time in Q2 2019
  • Youtube vs. Twitch
    YouTube is: ● Preproduced and predictable ● Allows for multiple takes and planning ● Non-engaging ● Shorter form (10 mins. to 1 hour) ● Established and saturated
    Twitch is: ● Live and improvised ● No cuts, no editing ● Hyper-engaging ● Long form (avg. 4 -6 hours) ● Frontier
  • Advertising Opportunities
    Advertising Opportunities CPC (cost per click) CPVM (cost per viewer minute) CPM (cost per 1k impressions) CPA (cost per action)
    ● chat bots ● panels ● chat bots ● panels ● in-stream display ● chat bots ● panels ● in-stream display $0.0005 $12.50 $0.10 $ / %
  • How to Work with Twitch Streamers
    ● Be very clear about what you want
    ● Be flexible about how they promote ● Work with streamers who want to work with you