- What is a Growth Loop?
1. (Input) New User – A new or returning user is created by reinvesting the output of the loop
1. Action/Step – A series of actions or steps activate you on the product to create an output
1. Output – The steps product some output that can be directly reinvested in the input - Reciprocal Growth Loop
1. (Input) New User – A new or returning user is created by reinvesting the output of the loop
1. Action/Step – A series of actions or steps activate you on the product to create an output
1. Output – The steps product some output that can be directly reinvested in the input
1. Reciprocal Growth – The missing link is the output which then can be used as lead to 10X your next input. Trading with other like products through Push, Email, and SMS will help you and your partners grow. - Dating Sales Funnel
1 User signs up free/paid and their data is captured
2 Free/paid user is presented with ads and branding
3 Users value diminishes with time and must be re-marketed to
4 Plug users back in to new funnels/products through Email, Push, and Display ads5 Data sharing creates more growth loops and hyperbolic growth - Seduction Sales Funnel
1 User signs up free/paid and their data is captured
2 Free/paid user is presented with ads and branding
3 Users value diminishes with time and must be re-marketed to
4 Plug users back in to new funnels/products through Email, Push, and Display ads
5 Data sharing creates more growth loops and hyperbolic growth - When Great Funnels Collide!
Company A brings in users on a mobile media buy
Company B brings in users on a desktop media buy Overtime
Company A/B can’t convert all user base.
Time to Share Data sharing allows for new targeting and Hyperbolic Growth
Company A/B plugs users in through Email, Push = Both Grow
