• Please Note • Read the Associates Operating Agreement & Program Policies • I am not a lawyer • Additional resources available
  • Transparency: Shoppers “They will trust you more if you are transparent about where you are directing them.”
  • Amazon Tools amzn.to Short Links OneLink Influencers Easier to share Global links Product Collections No ability to edit or view metrics Storefront specific links limit commissions Javascript specific, doesn’t work on social media Storefront specific links limit commissions
  • Allowed! Can I use third-party tools to create and share posts? Yes, as long as the resulting post is compliant with the OA and Program Policies.
 – Resource Center: Guide to Sharing Amazon Links on Social Media (w) You will not use a link shortening service, button, hyperlink or other ad placement in a manner that makes it unclear that you are linking to an Amazon Site.
 – Associates Operating Agreement: Policies Third-Party Tools
  • Third-Party Tools amzn.to Short Links OneLink Influencers Easier to share Global links Product Collections No ability to edit or view metrics Storefront specific links limit commissions Javascript specific doesn’t work on social media Storefront specific links limit commissions Necessary
  • Best Practices • Add all channels before you start referring traffic. • Add the full channel not just the domain 
 (eg. “twitter.com/geniuslink/”) • Update the list for EACH of the Amazon Associates program • Be sure to include “geni.us” if you’re are using Choice Pages. • Include “kit.com” if you are listing products on Kit
  • Transparency: Government “You must also comply with all applicable laws and regulations, including by providing all necessary disclosures. The Federal Trade Commission (FTC) requires that material connections between advertisers and endorsers are disclosed to customers.”
  • “As an Amazon Associate I earn from qualifying purchases.” For social media user-generated content, it must be associated with your account. This can be on an “about” or “info” section. For individual social media postings this full statement is not required. Transparency: Government
  • Not Okay! 1/ Not Your Channel
 “You are the sole moderator of the account that you plan to post to…” 
 2/ Private Channels “The network is public and widely accessible, and does not require access through paid applications. Anyone should be able to access it or view it without requiring special permissions…”
 
 3/ Paid Ads
 “…you cannot use affiliate links in paid ads or pay (“boost”) posts that include affiliate links.”
  • Not Okay! 4/ Asking for Clicks or Bookmarks
 “you can’t ask or encourage others to distribute your links or post your Associates-related content on any account that doesn’t belong to you.”
 – Resource Center: Guide to Sharing Amazon Links on Social Media 
 
 “g) You will not offer any person or entity any consideration, reward, or incentive (including any money, rebate, discount, points, donation to charity or other organization, or other benefit) for using Special Links.”
 – Associates Operating Agreement: Policies
 
 “You must not encourage customers to bookmark your Special Links.”
 – Associates Operating Agreement: Policies
  • Conclusion You may NOT:
 
 …publish, link to, sell, otherwise distribute, or place a Qualifying Link on any social networking sites, including, but not limited to, Facebook, MySpace, Twitter, etc.