- Best Way to Monetize Leads Squeezing Everything Out of Everyone for Everything
- Partials are leads that took no action but were interested at some point that they opted in.
- Buyers, obviously are buyers. They took a credit card out and purchased.
- Relationships: Easily increase ROI with creating relationships with partials to easily turn them into buyers.
- Importance: Get paid later and later and later instead of right away.
- Lead distribution is allowing the distribution of the lead to other email agencies. They can clean, create and email your leads for you.
Causes: Bad and Good. It can create abuse to the Spam Act. Find good ones that will monitor open rates and responses. - Sometimes partials will not purchase because of their credit, available cash, or the product is too expensive. Easily just price point the product to a lower pricing model and receive continuous revenue. The longevity will depend on your customer care.
- Funnels are important in every way because of the way we can interact with the end user. The ability to upsell and downsell and even cross promote to maximize ROI in the past, present, and future.
- Funnels – analyzing prospects to eventually turn them into sales. a structured organization.
- There are MORE Funnels – Card Type Funnels – Traffic Types – Call Center Scripts – Purchase Price Sequence
Going to Aggressive vs. Subtle
1. Aggressive, More Complaints
2. Subtle, Longevity of Trust of Consumers
3. Aggressive, Lower Retention
4. Subtle, Educating the Consumer to Purchase
5. Aggressive, No More Money to Squeeze
6. Subtle, Consistent Income
7. Call it a Day and Move on.