Learn how you can tap into those 93% who use Pinterest to plan their purchases from Affiliate Summit
- 34% Americans (aged 18 to 49) use Pinterest 291 Million Monthly Active Users
- 85 M in the U.S.
- 206 M overseas
- Pinterest’s Top 5 Countries
• USA • Brazil • India • Turkey • Russia - Millennials (ages 23 to 38 in 2019)
• 50% use Pinterest every month
• 59% Discovered products
• 47% make a purchase
• Use Pinterest as much as Instagram
• 90% Use Pinterest to make purchase decisions
• 55% Looking specifically for products
• 97% Searches are unbranded - Pinterest users spend 29% more while shopping than non-users
- @metrony#pubcon experiment with new recipes 29% try new brands 27% explore new musical genres & artists 23% try latest tech 21%
- 50% of Small Biz – > NO Website
- 45% not likely to patronize a small biz with a bad website
- 80% Lose Trust in Businesses if Online Information is Incorrect
- Incorrect or inconsistent contact details or business names
- Out-of-date photos
- Incorrect hours
- Pinterest Video
- 60% increase in video use over the last year
- 44% of users are shopping
- Get Conversions
- Life moments = 22% lift in sales
- Lifestyle videos = 10x lift in awareness
- Landing pages that match the pin = 13% percent sales lift
- 95% of US Instagramers use YouTube
- 50% of US Instagramers use Pinterest
- Plan a Good Foundation
• What kind of video are you creating? (Product Demo, Ad, Review)
• Who is it for? (Consumers, Press, Employees)
• Where will it live? (YouTube, Webpage, Social Media, Email) PinTalk.net - Optimize:
• profile
• boards
• pins
• images - Rich Pins (4 types)
• App, product, recipe & article pins
• Meta data
• Colorful images - Top Categories for Lens Searches:
• Fashion
• Home decor
• Art
• Food
• Products
• Animals
• Outfits
• Beauty
• Vehicles
• Travel - Character Counts
• Title: 100 characters max
• If no title, people see Pin description
• Description: 500 characters max
• Put important info in first 50-60 characters - Optimized video sizes(organic & promoted)
• .mp4 or .mov
• Max file size: 2GB
• 4 seconds to 15 minutes
Aspect ratios:
• Shorter than 1:2 or taller than 1.91:1
• Recommended square (1:1) or vertical (2:3, 9:16)). - Lifetime Metrics
• 30 day
• 7 day
• 24 hours - promoted carousels
Image count: 2-5 images per Carousel
File type: PNG or JPEG
Max file size: 32 MB per image
Aspect ratio: 1:1 or 2:3