• 34% Americans (aged 18 to 49) use Pinterest 291 Million Monthly Active Users
  • 85 M in the U.S.
  • 206 M overseas
  • Pinterest’s Top 5 Countries
    • USA • Brazil • India • Turkey • Russia
  • Millennials (ages 23 to 38 in 2019)
    • 50% use Pinterest every month
    • 59% Discovered products
    • 47% make a purchase
    • Use Pinterest as much as Instagram
    • 90% Use Pinterest to make purchase decisions
    • 55% Looking specifically for products
    • 97% Searches are unbranded
  • Pinterest users spend 29% more while shopping than non-users
  • @metrony#pubcon experiment with new recipes 29% try new brands 27% explore new musical genres & artists 23% try latest tech 21%
  • 50% of Small Biz – > NO Website
  • 45% not likely to patronize a small biz with a bad website
  • 80% Lose Trust in Businesses if Online Information is Incorrect
    • Incorrect or inconsistent contact details or business names
    • Out-of-date photos
    • Incorrect hours
  • Pinterest Video
    • 60% increase in video use over the last year
    • 44% of users are shopping
  • Get Conversions
    • Life moments = 22% lift in sales
    • Lifestyle videos = 10x lift in awareness
    • Landing pages that match the pin = 13% percent sales lift
    • 95% of US Instagramers use YouTube
    • 50% of US Instagramers use Pinterest
  • Plan a Good Foundation
    • What kind of video are you creating? (Product Demo, Ad, Review)
    • Who is it for? (Consumers, Press, Employees)
    • Where will it live? (YouTube, Webpage, Social Media, Email) PinTalk.net
  • Optimize:
    • profile
    • boards
    • pins
    • images
  • Rich Pins (4 types)
    • App, product, recipe & article pins
    • Meta data
    • Colorful images
  • Top Categories for Lens Searches:
    • Fashion
    • Home decor
    • Art
    • Food
    • Products
    • Animals
    • Outfits
    • Beauty
    • Vehicles
    • Travel
  • Character Counts
    • Title: 100 characters max
    • If no title, people see Pin description
    • Description: 500 characters max
    • Put important info in first 50-60 characters
  • Optimized video sizes(organic & promoted)
    • .mp4 or .mov
    • Max file size: 2GB
    • 4 seconds to 15 minutes
    Aspect ratios:
    • Shorter than 1:2 or taller than 1.91:1
    • Recommended square (1:1) or vertical (2:3, 9:16)).
  • Lifetime Metrics
    • 30 day
    • 7 day
    • 24 hours
  • promoted carousels
    Image count: 2-5 images per Carousel
    File type: PNG or JPEG
    Max file size: 32 MB per image
    Aspect ratio: 1:1 or 2:3