Takeaways:
Develop content for ideal customers
– Solve their problem
– Reach new audiences – over 1 Billion people are using Apple iTunes, 245 Mio iHeartRadio,
– Develop a professional brand
Easier way to build relationships
– Intimate
– They get to know, like and trust you
– You influence them
Demonstrate expertise
– Case studies
– Success stories
– Tips and strategies
Podcasts are easy to listen to
– Apple Car Play
– Android Auto
– Listen on phone, people like listening to audio
Spread the message on the net
– Selling while you sleep
– Creating warm to hot leads
Expand circle of influence
– The podcasting ripple effect
Solve a content problem
– Easy to create (e.g. with Spreaker.com)
– Hardware is cheap
Timing is perfect
– People are used to listening to podcasts
Easily repurpose your best episodes
– transcript
– infographic
– ebook
– print book
– video
– slideshare
– feature article
– guest post
– guest interview
– checklist
– newsletter, …
Save Time
– Shorter sales cycle
– Instant customer call
– Ready to do business
– 24/7