von Erfolg Im Netz | Aug. 17, 2019 | Affiliate Marketing, Events
- WHAT WE’RE COVERING: Differentiation Why it’s still an important factor in today’s ecosystem – The Science Behind Discounting: Why it’s important plus global examples of campaigns with science underpinning them.
- “The next time you’re making a change in your company, launching a new product, or even re-defining your brand, stop asking yourself where you can fit in your current space, and ask yourself what you can do to stand out, instead.” Steve Harvey, Fabrik Differentiation and value-add is becoming more of a challenge.
- To be innovative and successful, we have to:
- Do something that makes life easier or more innovative
- Find a way to stand out from the crowd. Think differently.
- The masters of behavioral economics (Rory Sutherland Chairman @ Ogilvy, Richard Shotton The Choice Factory)
- Behavioral Economics & Couponing
● Scarcity Principle
● Complementarity
● Value Perception
● Relevancy
● Social Bias
● Price Anchoring Heuristics
- Heuristics are simple, efficient rules which people often use to form judgments and make decisions. Also referred to as your brain’s mental reflexes and rapid insights.
- Pakistan against England for the 2017 ICC Champions Trophy Yasiel Puig (LA Dodgers) catch vs. NY Mets, 2014. MLB; YouTube.
- HEURISTICS 90 meter distance Peak height Travelling at 92mph 48.7 degree angle of trajectory
- SCARCITY PRINCIPLE. FOMO. Exclusivity. We know it by many names, but it’s all fundamentally about the same thing: if it’s hard to get, it must be worth something. People attach more value to things that are few in quantity.
- COMPLEMENTARY A relationship or situation in which two or more different things improve or emphasize each other's qualities.
- VALUE PERCEPTION Lies at the heart of marketing and deals solely with the customer's perception of a product.
- RELEVANCY the quality or state of being closely connected or appropriate to someone.
- SOCIAL BIAS The Bandwagon Effect is characterised by the probability of individual adoption increasing with respect to the proportion who have already done so.
- Single Choice “Apple made a simple design choice in 2001 that sent it into the stratosphere” – Chris Weller
- SOCIAL BIAS Booked 26 Times Today Booking.com also tells you how many times a particular hotel has been booked today, which means the hotel must be a desirable place to stay (and you’d better book your stay now before they’re all booked up).
- PRICE ANCHORING Anchoring Refers to the tendency to heavily rely on the first piece of information offered when making decisions.
- IN SUMMARY Differentiation remains a key focus Our campaigns are shifting to creativity and an improved focus on user behavior Groupon Coupons needs YOU!
von Erfolg Im Netz | Aug. 13, 2014 | Admin, Internet Marketing, Tipps
I had the opportunity to talk to Jimmy Fällström at the Affiliate Summit in New York. He is the International Account Manager of Internet Vikings, a swedish company that serves internet professionals with Domain Software, SEO Hosting, Diversified IPs and Internet Data.
Hi Jimmy, thanks a lot for the interview. Let's get started: What do you do and how did you get into SEO?
I first got in touch with SEO somewhere around 2007 when I was interviewed for a position at a small Swedish SEO agency. My job is to build and strengthen existing customer relationships and attract new ones.
Internet Vikings does not do SEO ourselves, we provide SEO agencies with the infrastructure to provide very secure and qualified link building. The services we provide are highly trusted drop cached domains that have a certain page rank, age and have a healthy network of trusted incoming links.
We also own over 200k IP's ranging over 1000 C-classes that can be used for setting up highly qualified SEO sites or to set up proxies or data mining. On top of that, we also have the ability to host a lot of our customers SEO networks and deliver some full sites with very high quality content based on the sites content pre-drop, which can be used to start setting up links right away.
What are the biggest challenges for your business over the next couple years?
Our biggest challenge at the moment is to reach outside of our native markets in Scandinavia. The technologies and strategies we use are starting to get well known in Scandinavia, but it haven't really gained much traction in other parts of the world. It can still be looked down upon as an uncertain way of going about building a strong link network.
And where do you see the biggest opportunities?
When it comes to off-site SEO, I think that the type of link building we offer the infrastructure for is gonna come out on top, due to the scalability, efficiency and cost-efficiency we can offer. The opportunity is to „wow!“ the customers by providing great results. If you do it the right way and care about your content and your network structure (and if you don't overuse it), you can really exceed the customers expectations, and still scale. If you are an SEO agency with a well built site network, the revenue possibilities are huge.
Is there anything you would do differently?
If you are just starting out, I would advice you to be open minded about the techniques our customers use. A lot of people may tell you that there is a risk involved of loosing your backlinks. But if you are very selective and diversified in your content strategy, and spread your sites over a lot of IP's and don't over use the links, you have a scalable platform that can provide links for many customers and give you great revenue. My answers may seem directed to SEO agencies, but if you do SEO on your own with this technique, you can be very successful and save a lot of money in the long run.
What are the most valuable hints you would give someone who is just starting out?
Be strategic with you content, buy high quality domains and get a vendor that have a wide range of IP:s to host the sites.
Thanks Jimmy!
About Internet Vikings
Internet Vikings is a company providing software services to Internet professionals caring about their website traffic. The company is funded and managed by the Internet entrepreneurs Fredrik Berglund and Rickard Vikström. The business started 2009 and is located in Stockholm and Malta. Clients are located in 20 countries, and are mainly focused on the area of search, affiliates, domainers, agencies/brokers or inhouse professionals.
von Erfolg Im Netz | Aug. 12, 2014 | Admin, Allgemein, Inhalte, Social Media, Traffic
Gregory Kim, Chief Revenue Officer at Slickdeals, talks about how the website grew into the Top150 US-websites. For him, „Social is the winning business model!“
Slickdeals uses Social Commerce and Crowdsourcing, which allows the best deals to surface, influenced by community votes and comments. This leads to more sales for the merchant, and lower customer acquisition costs.
The site started in 1999 and grew slowly. Once the community grew enough and reached its inflection point, it started growing by itself. Until 2012, the company grew organically and virally without, and then they added paid advertising to the mix – now Slickdeals has more than 9 million unique visitors each month.
This is how Slickdeals.com works:
- Great deals get posted by members
- The community votes on it
- Deal editors curate the content
- Consumers get huge savings, merchants generate incrementals sales and new customers
The secret sauce
- Content and value is king – design is secondary, the social aspect is the competitive advantage.
- Quality and trust is the #1 job – merchants are not allowed to post deals, the community combined with the expert team are responsible for the content.
- Community feedback loops – not-great content will get voted down.
- Social is not easy, but the ROI is powerful! It is difficult to build social at scale.
The recommendation is obvious: Incorporate Social and Mobile in your business!
von Erfolg Im Netz | Aug. 12, 2014 | Admin, Best practices, Recht
Eric Crusius from Fed Nexus Law talks about the most common (and easy to fix) mistakes affiliates make.
- Treat your business like a business and incorporate (e.g. via Legalzoom.com) – this protects your personal assets. Keep the assets seperate, e.g. have separate bank account etc.
- Have contracts with your stakeholders in place! (e.g. how intellectual property and promotional material/logos can be used)
- Always use the company's name when you sign a contract.
- Everything is automatically copywrighted! Also, learn the basics of trademark use and copywright laws.
- Being honest in your marketing! Don't make false claim, always back it up. No deceptive formats (fake news stories), no false endorsements, no substantiated claims, …
- If you offer „free trials“, make sure that the customers can get in touch with you and return the product.
- Don't SPAM! Use accurate subject lines, have an opt-out, and only use permission based email optins.
- If you use adword campaigns, be sure not to use some else's trademark in your ad.
- Don't user other peoples photos!
- Understand your risks as an affiliate – read the contracts etc. you have with your networks.
- Protect yourself from the „enemy within“ – e.g. business partners that are trying to take over, freelancers that go rogue and steal data, employees that engage in cyber attacks or hacking,…
- Protect yourself from external enemies, e.g. bad reviews on Yelp.com etc. Monitor these sites and take action if necessary.
- Pay attention to the Google autocomplete – e.g. if you type in „XYZ“, Google can show suggestions like „XZY Scam“.
- Register your name on social media, top level domains, copyrights, monitor your brand (e.g. with Google Alerts)
- Don't be afraid to ask a professional for help!
Now, just get on it and do it!
von Erfolg Im Netz | Aug. 11, 2014 | Admin, Google, Pay per Click
Donald Batsford Jr. teilt seine Tipps, was man mit Google Adwords alles machen kann.
- Punkte für längere Headlines nutzen – sorgt für bessere Klickraten
- „Camel Case KeyWord Insertion“: Nutze { } um den Suchbegriff in der Anzeige einzufügen – Tipp: eine GROSSBUCHSTABEN am Anfang machen, falls der Nutzer das bei seiner Suche nicht gemacht hat – das Keyword in der Anzeige sorgt für eine bessere User-Experience
- Site-Links Ad Extension: Ist eines der wichtigsten Elemente, unbedingt in die Ads reinnehmen
- Call Extension – Ad Extension: direkter „Anrufen“-Button
- Social Extensions nutzen: Google Plus Followers werden angezeigt
- Google Shopping / Google Merchant Center: Anzeige von Produkten direkt
- Dynamic Search Ads nutzen
- Display Ad Builder: Tool um einfach Anzeigen zu erstellen
- Use Research Tools: Google Keyword Planner, Google Analytics, SpyFu, semrush, …
- Die 4 Arten des Keyword-Matchings: Broad, +Modified Broad, „Phrase“, [Exact]
- Negative Keyword-Liste nutzen: Wenn bspw. jemand nach einem gefälschten, illegalen etc. Produkt sucht
- Adgroups aufteilen: je segmentierter, desto besser qualifizierbar
- Shared Library: Nutzen der Möglichkeiten wie Remarketing, shared budget, negative keywords, shared ads
- Mobile Bud Adjustment: Campaign > Settings > Devices > Mobile – Call versus Klick testen!
- Klare Taxonomie: Bspw. US / Display – Campaign Name, oder Labels nutzen
- Remarketing Lists: Jetzt starten und den Pixel auf der Seite platzieren, kann bspw. auch für YouTube genutzt werden
- Automatisierte Regeln nutyen: Unter Campaigns > Settings > Bid Strategy > Focus on Conversions einstellen
- Display Planner nutzen: passende Webseiten finden, auf denen die eigenen Banner platziert werden können
- IPs blocken: Zum Beispiel das eigene Firmen-Netzwerk aussen vor lassen
- Top Movers Report: Zeigt die wichtigsten Veränderungen der KPIs auf
- Details > Search Terms > All: Alle Suchbegriffe die mit den bestehenden Kampagnen im Zusammenhang stehen (Tipp: negative Keywords finden, Nutzer besser verstehen, …)
