Influencer Marketing Archives

Empower Customers To Become Micro-Influencers by Melissa Salas #ASE18

Empower Customers To Become Micro-Influencers from Affiliate Summit

Indi has Affiliate Partnerships with Thousands of Brands and Retailers
Reality about Present Day Marketing
Fake Social Media Followers and Engagement – New York Times Expose on Rampant Fraud
Drive traffic and new customers by simply allowing customers to link to you from their social posts.
Customer word of mouth and data-driven performance based influencer marketing.
Current Social Network Effect – Brands now receive less than .25% organic engagement on Facebook and 1% on Instagram
Your Brand's Best Influencer is your Existing Customer who Originally and Authentically loves your brand.
Micro VS Macro Influencers- Turn customers into micro influencers
Influencer Marketing Common Concerns
Incentivize customers to create and share authentic content with links to your products.
Word of Mouth Network Effect
Inspire and Incentivize Word-of-Mouth Content
Own Your Customer Engagement Data. Add to Your CRM and Optimize Program
Turn customers into microinfluencers. Make influencer marketing

How to Execute Profitable Influencer Deals on Social Media from Affiliate Summit

Accelerating Revenue Growth Through Influencer Marketing from Affiliate Summit

Why influencer marketing?

Influencer marketing is one of the hottest, and most effective, ways to get your brand in front of a massive targeted audience.

Influencer Marketing Statistics

When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate.
They are also four times as likely to spend significantly more than those without a social component.
Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means.

Brands are spending a lot on influencers

Globally, marketers spent $570 million on influencer marketing last year… on Instagram alone.
In 2016, brand sponsored influencer posts cost $9.7 million. By 2019, it’s expected to rise to $32.3 million. (Source: Media Kix)
On average, brands spent $25,000 – $50,000 per influencer campaign in 2016.
Some companies charge a minimum of $10k to run a campaign but results can be seen with a smaller budget.

Best Practices

Transparency

Ideal partnership between brand and influencer allows for transparency within the campaign terms and analytics.
Bloggers should disclose their exact number of followers and degree of influence.
Brands should clearly identify their content needs, specifically if there are any legal mentions such as #ad or #sponsored and pay influencers on time.

Campaign Tracing and KPIs

Brands and retailers should have a real-time view into how well the campaign is performing.
KPIs should be agreed upon before the campaign and measured fairly throughout.
Some influencers are better at driving sales and conversions while others are best for engagement and user acquisition.
KPIs should be unique to the campaigns.

Influencer Marketing will be a large part of the overall marketing strate

A recent Influence 2.0 study shows that influencers will play a role in the overall customer journey through content, engagement and community.
It is by engaging influencers in authentic, long-term relationships and creating value within the relationships between influencers and their communities, that CMOs can impact sales, satisfaction, retention and overall customer experience

Campaign Overview

Budget of < $10k
10 style influencers created outfit posts featuring the products provided by brand.
Influencers shared all posts to their blogs, Instagram, Pinterest, Facebook and Twitter, with full tracking functionality through Stylinity’s Go2Buy platform.
The duration of the campaign was 3 months.