#ASE14 – Interview with Jimmy Fällström: „Care about your content!“
I had the opportunity to talk to Jimmy Fällström at the Affiliate Summit in New York. He is the International Account Manager of Internet Vikings, a swedish company that serves internet professionals with Domain Software, SEO Hosting, Diversified IPs and Internet Data.
Hi Jimmy, thanks a lot for the interview. Let's get started: What do you do and how did you get into SEO?
I first got in touch with SEO somewhere around 2007 when I was interviewed for a position at a small Swedish SEO agency. My job is to build and strengthen existing customer relationships and attract new ones.
Internet Vikings does not do SEO ourselves, we provide SEO agencies with the infrastructure to provide very secure and qualified link building. The services we provide are highly trusted drop cached domains that have a certain page rank, age and have a healthy network of trusted incoming links.
We also own over 200k IP's ranging over 1000 C-classes that can be used for setting up highly qualified SEO sites or to set up proxies or data mining. On top of that, we also have the ability to host a lot of our customers SEO networks and deliver some full sites with very high quality content based on the sites content pre-drop, which can be used to start setting up links right away.
What are the biggest challenges for your business over the next couple years?
Our biggest challenge at the moment is to reach outside of our native markets in Scandinavia. The technologies and strategies we use are starting to get well known in Scandinavia, but it haven't really gained much traction in other parts of the world. It can still be looked down upon as an uncertain way of going about building a strong link network.
And where do you see the biggest opportunities?
When it comes to off-site SEO, I think that the type of link building we offer the infrastructure for is gonna come out on top, due to the scalability, efficiency and cost-efficiency we can offer. The opportunity is to „wow!“ the customers by providing great results. If you do it the right way and care about your content and your network structure (and if you don't overuse it), you can really exceed the customers expectations, and still scale. If you are an SEO agency with a well built site network, the revenue possibilities are huge.
Is there anything you would do differently?
If you are just starting out, I would advice you to be open minded about the techniques our customers use. A lot of people may tell you that there is a risk involved of loosing your backlinks. But if you are very selective and diversified in your content strategy, and spread your sites over a lot of IP's and don't over use the links, you have a scalable platform that can provide links for many customers and give you great revenue. My answers may seem directed to SEO agencies, but if you do SEO on your own with this technique, you can be very successful and save a lot of money in the long run.
What are the most valuable hints you would give someone who is just starting out?
Be strategic with you content, buy high quality domains and get a vendor that have a wide range of IP:s to host the sites.
Thanks Jimmy!
About Internet Vikings
Internet Vikings is a company providing software services to Internet professionals caring about their website traffic. The company is funded and managed by the Internet entrepreneurs Fredrik Berglund and Rickard Vikström. The business started 2009 and is located in Stockholm and Malta. Clients are located in 20 countries, and are mainly focused on the area of search, affiliates, domainers, agencies/brokers or inhouse professionals.