- Art of Influence…
• Double Down on Brand Essence
• Stop Being an Expert! No One Cares…
• Be Polarizing - Connect, Community, Conversation
InfluencerTribe.com
HeatherHavenwood.com - Pillar 1: Double Down on the Brand Essence..
Strong, Smart, Feminine, Direct - 2.6 Million Followers @massy.arias
61 Million – A Vision @realdonaldtrump
1.5 Million – @shaaanxo – Inspiration - What is Influence?
• Motivation
• A Vision
• Inspiration (overcoming a fear, living through someone)
• A Movement… - The Ultimate Influencer Never Positioned As An Expert.
- What Do All of These Influence Brands – Have in Common? SlideShare.net/heatherhavenwood
- Influencer of a Movement In the Religious Industry – NOT the Fast Food Industry
- Your Influence Brand is… Your Insurance Policy…
- Art of Influence..
• Double Down on Brand Essence
• Stop Being an Expert! No One Cares…
• Be Willing to Be Polarizing