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Tips From an FTC Pro: How to Avoid Becoming an FTC Target by William I. Rothbard #ASE18 - Erfolg im Netz

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Tips From an FTC Pro: How to Avoid Becoming an FTC Target by William I. Rothbard #ASE18

von | Aug. 1, 2018 | Events

  • Information to know when is an Ad Deceptive.
  • Prior Substantiation- Competent and Reliable Scientific Evidence
  • FTC Health Claim Substantiation Standard
  • Examples of Unsubstantiated Claim
  • „Clear and Conspicuous“ Negative Option
  • Example of What's Clearly not C&C (Clear and Conspicuous)
  • Example of what FTC says is not C&C
  • Example of What's C&C
  • Endorsement Guidelines
  • Supplements/Negative option/Affiliate Marketing Top FTC Priority
  • Recent FTC Supplements/Negative option cases
  • FTC Affiliate Marketing Cases: Credit Bureau Center-LeadClick-Coleadium (Ads4Dough)
  • FTC Remedies
  • Zero Tolerance FTC Settlement „Equation“
  • Data Privacy (GDPR)
  • What to expect from Trump FTC
  • Alerts and Tips
  • Conclusion: Caveat Vendor