- OUR DNA
Our hook – Rational feature to emotional benefit “I feel good”
Our relevance – Our aesthetics “I look good”
Our reason to believe – The differentiator “They are good for me” Shoes so comfortable they allow you to live your life to the maximum while still looking great - 2019 AFFILIATE OBJECTIVES
ENHANCE BRAND POSITIONING ACROSS AFFILIATE PUBLISHER MIX: SHOPPING, CASHBACK/LOYALTY, BLOGS, CONTENT/MEDIA SITES & COUPON SITES.
INCREASE REVENUE FROM AFFILIATES BY +30% VS 2018.
RECRUIT AND REWARD PREMIUM PUBLISHERS THROUGH A GLOBAL RECRUITMENT DRIVE TO PUSH UPPER FUNNEL AND FULL PRICE SALES. - STRATEGY
Recruitment • GLOBAL RECRUITMENT DRIVE • PRESENCE ON ALL TOP PUBLISHERS
Optimisation • OPTIMISE WITH MID – TIER PUBLISHERS RECRUITMENT • OPTIMISE WITH PUBLISHERS BELOW THE BENCHMARK • REMAIN COMPETITIVE • REACTIVATE WITH LAPSED PUBLISHERS
Technology • USE CADENCE TO BETTER UNDERSTAND PLACEMENTS • UTILISE PUBLISHER TECHNOLOGY FOR SPECIFIC TARGETING • MULTI-TOUCH / SKU COMMISSIONING TO INCENTIVISE PUBLISHERS
Content • INVEST WITH UPPER – FUNNEL CONTENT PARTNERS • ALWAYS ON INFLUENCER APPROACH • COMPETITIVE CPA RATES - OUR STRATEGY IS WORKING
CONTENT SITES ARE OUR FASTEST GROWING PUBLISHER CATEGORY
Traffic from Content publishers +95% vs LY.
Traffic from Cashback and Coupon publishers -8% vs LY. - INFLUENCER MARKETING
7 Influencer Agencies
Shopping Links, Shop Style & Reward Style Partnerships
Direct Relationships
Regular Webinar and in-person events with focus on 1:1 relationships
Always on Gifting Approach
16 Campaigns • 354 Global Influencers - RESULTS
OUR SHIFT TO A PREMIUM, INFLUENCER AND DATA-LED AFFILIATE STRATEGY HAS EARNED RECOGNITION GLOBALLY
