Warning: Undefined array key "cookie_category_id" in /home/sites/14b/5/5c07a4d2cc/public_html/wp-content/plugins/wpmarketinglabs/includes/wpmlabs_default.php on line 491
Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /home/sites/14b/5/5c07a4d2cc/public_html/wp-content/plugins/wpmarketinglabs/includes/wpmlabs_default.php on line 491 Affiliate Marketing Archives - Seite 9 von 13 - Erfolg im Netz
WordPress-Datenbank-Fehler: [You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near ') and platform = 'GA' and FIND_IN_SET('3',code_category_id)>0' at line 1] select id,retargeting_code,pixel_delay,delay_page, anonymize_available_state from wp_wpretarget_platforms where id IN () and platform = 'GA' and FIND_IN_SET('3',code_category_id)>0
– Submit your disavow URLs now, before the next update!
– Use Google Webmastertools
– Check backlinks to http, https, www version of the site
– imninjas.com/google-backlinks
Broken Link Backlinks – find what was on the page via waybackmachine, rewrite, reach out to website
Who else is linking to that page?
Trusted Links
– Trust Bait Link Building
– Broken Link Building
– Competitor/Neighborhood Link Building
– Natural Link Building plus social signals
Grab top 1000 results
Check those pages to find the pages where there are 7 or more external link on those pages.
Write to them and see if they’ll add your link to their page.
Identify 3-10 of your competitors
Download their backlinks (Moz, Majestic, Ahrefs)
In a sense, do a disavow, leave only the good links.
Group the links in categories: Blogs, forums, news, articles, resource pages, etc
Make a list of sites you feel that you can get a link from
Try first to get a link on a page that also links to the competitors (good co-citation)
If you can’t get on the page, try to get on the site
– Make sure you have a retargeting sequence in place.
– Video Retargeting Audiences are powerful.
– Target Journalists through „Workplace“.
– Track mentions in a spreadsheet.
– Create sequences that you can amplify – others opinions are more powerful than your own.
– Use tag manager, etc.
– Influence the influencers, so they write about you .
Facebook benchmarks
• Relevance Score at 7 or higher, especially if video.
• 10% engagement to impressions for „viral“ post.
• Goal of at least 1/3rd of posts being videos of 10 seconds in length.
• No more than 50% of funnel spend on conversion.
• CPA on Facebook retargeting = AdWords remarketing.
Rohail Rizvi, the „Suitcase Marketer„, der „Koffer Marketer“, startete in 2008-2009 mit einer überteuerten Studenten-Kreditkarte und $10k Schulden, die er sich mit misslungenen Kampagnen angehäuft hat. Heute macht er klar, dass er den „Kinderpool“ verlassen und die Schwimmflügel abgenommen hat, und sich im großen Ozean tummelt. Für $5000 konnte man sich am Vortag des Affiliate Summit eine exklusive Insider-Session mit ihm gönnen … 😉 !
Seine Tipps, wenn es um mobiles Marketing geht: Geschwindigkeit und Lesbarkeit ist essenziell!
Problem 1: Ladezeit und Lesbarkeit auf verschiedenen Endgeräten (Tipp: www.mobiletest.me)
Problem 2: Überoptimierung – Lower ROI plus hohe Skalierung ist besser als hoher ROI und tiefes Skalierungspotenzial
Optimierungsvariabeln, um den Traffic in verschiedene Ad Sets aufzusplitten:
Carrier-Daten (T-Mobile vs. ATT)
WiFi vs. mobile Broadband
App Traffic (hart zu konvertieren, aber günstiger) vs. mobile Web
Problem 3: Trafficquellen haben nicht genügend Traffic / Skalierungspotenzial
Fokus auf Facebook und Google
Redirecting basierend auf Variablen, die nicht von FB geliefert werden
Problem 4: Browser
Browserverhalten verstehen
Beispiel: wer sich Google Chrome aus dem Appstore installiert, ist vermutlich technisch auf der Höhe
Problem 5: in neue Regionen skalieren
Das bestkonvertierende Ad Design übersetzen und auch in andere Länder bringen
Amazon.com – 80 Million Visitors every month! Thiscould fill: 24 Malls of America and 60 Disneylands
Source: PCMag, “Infographic: Just How Big Is Amazon.com?”
WAREHOUSES: 70 MILLION SQ FEET that’s more than: 700 Madison Square Gardens and could hold more water than 10,000 Olympic Pools
Source: Business Insider, “10 Mind-Blowing Facts About Amazon.com”
PROJECTED 2015 REVENUE: $100 BILLION that's $190,132 per minute and $15,844 every 5 sec
Source: Morgan Stanley’s Scott Devitt as quoted at ZDNet
49 MIN OUTAGE (JAN 2013): $3.2 mln+ LOST
AFFILIATE PROGRAM Amazon.com Associates: The web's most popular and successful Affiliate Program Page Title Says It All:
Source: Deloitte.com
Job Description in 2008: Amazon had 2 Million affiliates, in 2013 a press released mentioned that 40% of the revenue comes from the affiliates.
Interesting Facts (2014): Amazon owns every fourth dollar spent online in the U.S. (and every third in Q4); For the first time in a decade, Wal-Mart's web sales grew faster than Amazon's (30% vs 20%); Yet, in 2015 Amazon is on track for $100 billion in revenue, predicted to eclipse Wal-Mart.
Low Payment Threshold: If you select payment by direct deposit, we will directly deposit the advertising fees you earn into the bank account you designate, but may accrue and withhold advertising fees until the total amount due to you is at least $10.
Brian Littleton, President and CEO of ShareASale, held the initial keynote at Affiliate Summit 2015. ShareASale is platform for companies to promote their affiliate program.
In his role as CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike since 2000, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry.
ShareASale celebrates its 10th anniversary this year and currently supports over 3,600 small- to medium-sized merchants, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential.
Brian talked about four Business Justifications he is using as a guiding principle:
How to make decisions, consistently
How to deal with angry customers or problems
How to have fun in your business
How to surround yourself with the very best
He is not only considering the first 30 days of a decision (Example: „We can make money with pop ups!„), but also the last 30 days („These pop ups are spam! Who is responsible?„). Brian did not allow Adware etc. and made an ethical decision to keep such kind of programs out of their portfolio. He also made sure, once the company grew, to give back, to charity, help fundraising, …#
In addition to that, never forget where you came from – grow and strengthen the relationships between your company and its stakeholders.
In his company, he introduced the „off the wheel“ principle – for several hours a week, you are not allowed to work, but have to improve yourself (e.g. learn Excel, take dancing classes, …). If you do this on a consistent weekly basis, you will make a lot of progress!
He advocates leaving the home office and switch it out for a „regular“ office, to bounce off ideas of one another. And last but not least: Make sure to watch TV! He recommends watching „The Profit“ and „Shark Tank„, to sharpen your business sense – and also, to answer the questions asked for your own business.
Alle Jahre wieder freue ich mich auf den Affiliate Summit, wenn für ein paar Tage tausende Affiliate Marketers und illustre Personen aus dem Online Marketing sich im Herzen von New York einfinden.
Ich werde live vom Event über die Sessions berichten, viele der Präsentationen finden sich bereits bei Slideshare.
Am Vorabend des Affiliate Summit gab es dieses Jahr nicht das „obligate“ Affiliate-Networxx Treffen mit den deutschen Teilnehmern, sondern statt dessen ein Meetup mit einigen deutschen und vielen internationalen Mitgliedern des STM-Forums.
STM, www.StackThatMoney.com, ist ein kostenpflichtiges Online Marketing Forum ($99 pro Monat), das sich um Schwerpunktthemen wie Mobile, Facebook, Adwords, Adult, Media Buys, PPV etc. dreht.
Manuel, ein junger Deutscher, hatte dazu im Bierhaus geladen, und etwa zwei Dutzend Männer und eine Frau haben sich die Gelegenheit nicht nehmen lassen, sich mit Gleichgesinnten bis in alle Nacht hinein auszutauschen und Tipps und Tricks voneinander zu lernen.
Brian Littleton, President and CEO of 
