The Affiliate Evolution Into Mega-Brands by Ari Rosenstein #ASE16
What makes a strong affiliate brand?
- Authority
- Recognition
- Stickiness (Recall)
- Added Value
Podcast to Explode Your Audience & Authority by James Martell #ASE16
Takeaways:
Develop content for ideal customers
– Solve their problem
– Reach new audiences – over 1 Billion people are using Apple iTunes, 245 Mio iHeartRadio,
– Develop a professional brand
Easier way to build relationships
– Intimate
– They get to know, like and trust you
– You influence them
Demonstrate expertise
– Case studies
– Success stories
– Tips and strategies
Podcasts are easy to listen to
– Apple Car Play
– Android Auto
– Listen on phone, people like listening to audio
Spread the message on the net
– Selling while you sleep
– Creating warm to hot leads
Expand circle of influence
– The podcasting ripple effect
Solve a content problem
– Easy to create (e.g. with Spreaker.com)
– Hardware is cheap
Timing is perfect
– People are used to listening to podcasts
Easily repurpose your best episodes
– transcript
– infographic
– ebook
– print book
– video
– slideshare
– feature article
– guest post
– guest interview
– checklist
– newsletter, …
Save Time
– Shorter sales cycle
– Instant customer call
– Ready to do business
– 24/7
Dojo Google Updates Link Building Tools and SEO Lessons by Jim Boykin #ASE16
Takeaways:
– Submit your disavow URLs now, before the next update!
– Use Google Webmastertools
– Check backlinks to http, https, www version of the site
– imninjas.com/google-backlinks
Broken Link Backlinks – find what was on the page via waybackmachine, rewrite, reach out to website
Who else is linking to that page?
Trusted Links
– Trust Bait Link Building
– Broken Link Building
– Competitor/Neighborhood Link Building
– Natural Link Building plus social signals
Grab top 1000 results
Check those pages to find the pages where there are 7 or more external link on those pages.
Write to them and see if they’ll add your link to their page.
Identify 3-10 of your competitors
- Download their backlinks (Moz, Majestic, Ahrefs)
- In a sense, do a disavow, leave only the good links.
- Group the links in categories: Blogs, forums, news, articles, resource pages, etc
- Make a list of sites you feel that you can get a link from
- Try first to get a link on a page that also links to the competitors (good co-citation)
- If you can’t get on the page, try to get on the site
Pro Level Facebook Ad Optimization Techniques by Dennis Yu #ASE16
Takeaways:
– Make sure you have a retargeting sequence in place.
– Video Retargeting Audiences are powerful.
– Target Journalists through „Workplace“.
– Track mentions in a spreadsheet.
– Create sequences that you can amplify – others opinions are more powerful than your own.
– Use tag manager, etc.
– Influence the influencers, so they write about you .
Facebook benchmarks
• Relevance Score at 7 or higher, especially if video.
• 10% engagement to impressions for „viral“ post.
• Goal of at least 1/3rd of posts being videos of 10 seconds in length.
• No more than 50% of funnel spend on conversion.
• CPA on Facebook retargeting = AdWords remarketing.
Buying and Selling Websites #ASE15
Fast & Easy Founder & CEO, QuietLight Mark Daoust, talks about Tips To Make Buying & Selling A Website Simple
- www.quietlightbrokerage.com were founded in 2007
- 600+ websites & online businesses sold vv $70M+ in total transactions
- $20M on track sales in 2015
- Buyers & Sellers Follow a Predictable Process
Buyers
- Explore the Marketplace Negotiate an Offer …there’s more, but we won’t explore due diligence or closing.
- Buyers should start small, then develop an acquisition strategy, and sellers should focus on preparing the right documentation.
- Go into your first purchase knowing you could lose your entire investment Online businesses lose value faster than offline businesses.
- Starting big can be overwhelming & leave you miserable.
- Identify natural points of leverage.
- Know what you are good at.
- Pool Resources As you gain experience, buy bigger with an acquisition strategy.
- First time buyers should buy small.
Sellers
- Get a starting valuation. You’ll discover if you should wait or if you are ready to go to market today.
- Timing your sale has significant impact on value.
- Your financials should always be the first place you focus. Get these right..
- Prepare documentation
- Financials are your first focus, make sure they are right.
- Return on Investment Buyers have one reason to buy your business: for a return on investment. Learn to speak their language.
- Due diligence deals fall apart most frequently during due diligence. Get your financials right to make this a breeze.
- Make sure your accounting methodology is right for the best valuation. Accrual/cash basis accounting can turn out different valuations, recording certain expenses wrong can lower your valuation (example: website rebuild)
- Collect and organize verification documents like Bank statements, Merchant statements, Tax returns
- Don’t Ignore other Documents! Financials are the most important documents to have right, but don’t ignore other documents Contracts with vendors, various reports on membership/clients (collect as much as possible)
- Google Analytics setup & installed correctly
- Sellers should ‘own the ugly’ and buyers should act like high value buyers.
- Own the „Ugly“ Parts of your business tips! There is no such thing as the perfect website for sale. Don't hide the ugly parts of your business – own them. Buyers can handle weaknesses. Buyers can handle threats. Buyers can't handle surprises.
- Buyer's will assume the worst if they are surprised by a weakness. Buyer's will Assume the worst buyers will also question your honesty and competency if they discover a significant omission. Buyers will question your honesty. Be upfront about weaknesses. Explain them. Explore them. Help a buyer to form the proper conclusion about your business's weakness.
Related Links:
Case Study: Wie ich 236 Leads verloren habe (…und mit welchem Trick das nicht mehr passiert)!
In diesem Video zeige ich eine Case Study, wie ich mit Facebook Anzeigen ein Facebook Angebot (Offer) promotet habe – und warum ich aufgrund mangelnder Konversionsoptimierung 236 Leads verloren hat. Natürlich habe ich dafür auch einen Trick gefunden, damit das nicht mehr passiert. Viel Spaß mit dem Video!