Journalism and Content Marketing – Peanut Butter & Jelly from Affiliate Summit

The Editorial Calendar

• Use themes.
• Plan months in advance.
• Break down themes into content.
• Be prepared to flex.
• Measure engagement

Have an Angle

• Business problem
• Customer as hero
• Behind the scenes
• Be informative

Executive Summaries

• Essential details
• Skip attribution
• Be visual
• Differentiate

Leverage interviews

• Expert quotes
• Internal SMEs
• Paraphrase

Research!

• Statistics
• Third-party studies
• Examples
• Always attribute