The Affiliate Evolution Into Mega-Brands by Ari Rosenstein #ASE16
What makes a strong affiliate brand?
- Authority
- Recognition
- Stickiness (Recall)
- Added Value
Podcast to Explode Your Audience & Authority by James Martell #ASE16
Takeaways:
Develop content for ideal customers
– Solve their problem
– Reach new audiences – over 1 Billion people are using Apple iTunes, 245 Mio iHeartRadio,
– Develop a professional brand
Easier way to build relationships
– Intimate
– They get to know, like and trust you
– You influence them
Demonstrate expertise
– Case studies
– Success stories
– Tips and strategies
Podcasts are easy to listen to
– Apple Car Play
– Android Auto
– Listen on phone, people like listening to audio
Spread the message on the net
– Selling while you sleep
– Creating warm to hot leads
Expand circle of influence
– The podcasting ripple effect
Solve a content problem
– Easy to create (e.g. with Spreaker.com)
– Hardware is cheap
Timing is perfect
– People are used to listening to podcasts
Easily repurpose your best episodes
– transcript
– infographic
– ebook
– print book
– video
– slideshare
– feature article
– guest post
– guest interview
– checklist
– newsletter, …
Save Time
– Shorter sales cycle
– Instant customer call
– Ready to do business
– 24/7
Dojo Google Updates Link Building Tools and SEO Lessons by Jim Boykin #ASE16
Takeaways:
– Submit your disavow URLs now, before the next update!
– Use Google Webmastertools
– Check backlinks to http, https, www version of the site
– imninjas.com/google-backlinks
Broken Link Backlinks – find what was on the page via waybackmachine, rewrite, reach out to website
Who else is linking to that page?
Trusted Links
– Trust Bait Link Building
– Broken Link Building
– Competitor/Neighborhood Link Building
– Natural Link Building plus social signals
Grab top 1000 results
Check those pages to find the pages where there are 7 or more external link on those pages.
Write to them and see if they’ll add your link to their page.
Identify 3-10 of your competitors
- Download their backlinks (Moz, Majestic, Ahrefs)
- In a sense, do a disavow, leave only the good links.
- Group the links in categories: Blogs, forums, news, articles, resource pages, etc
- Make a list of sites you feel that you can get a link from
- Try first to get a link on a page that also links to the competitors (good co-citation)
- If you can’t get on the page, try to get on the site
Testing Is Not CRO But It’s Still Darn Important #ASE15
- Types Of Tests: Synchronous – Asynchronous, Sequential Testing, A/B/…/N, Testing Multivariate, …
- Testing: You’ll Get Page Conversion Data (Not Element By Element) – Better For Low Traffic Sites
- Testing Some Rules: Isolate Individual Elements If You Don’t Isolate Elements, DO NOT attribute the lift or loss to any single element
- Multivariate Testing You’ll Get Element By Element Data Don’t Run If Less Than 100k Pageviews Per Month
- TESTING HELPS GUIDE DECISIONS AND IMPROVE THE USER EXPERIENCE WHILE BOOSTING PROFITS
- NOT EVERYONE CAN OR SHOULD BE SPLIT TESTING
- NOT BEING ABLE TO TEST DOESN’T MEAN NOT BEING ABLE TO OPTIMIZE
- THERE ARE PLENTY OF WAYS TO BOOST CONVERSIONS OUTSIDE OF SPLIT TESTING
Part 1 Can I Actually Run A Test
- Testing Eligibility
• ~100 Conversion Per Variation
• Run for at least a full week
• Not run longer than 8 weeks
• Test can reach 95% confidence in this time frame - Problem: Not Enough Conversions
Solution: Run Longer
Secondarily: If Outside Of 8 Week Testing Window – Don’t Test It - VARIABLE NUMBER ISN’T THE ONLY THING THAT DICTATES TIME!
- THE PERCENT LIFT IS A HUGE TIMING FACTOR
- In order for this test to get statistical results, it would require a 10% lift
- AND SO IS THE CONFIDENCE RATE. But we’ll talk more about that later
- Does Your Page Get Enough Daily Conversions? YES / No / Can’t Test – Sorry!
Is There A Big Enough Lift Potential?* YES / No / This Is A Testable Page / Can’t Test – Sorry!
*With An Appropriate Confidence Rate/Index
Part 2 Should I Actually Run That Test
- THE CONVERSION HIERARCHY
- Functional: Does the page work and do what it’s supposed to?
- Accessible: Can people of all skill levels on any device use the site? What are the barriers on the site?
- Usable: Can people understand your site, i.e., is it user friendly?
- Intuitive: Does the site have a logical flow? Does the offer match the source?
- Persuasive: Is your site convincing people to buy or take an action?
- “For every test you run, there are an infinite number of other tests that you could have run” – Justindamus 120 AD
Part 3 How To Optimize If I Can’t/Shouldn’t Test
- You Have A Few Options
• Evaluate Your Offer
• On-Site Retargeting
• Changes Based On Qualitative Research - EVALUATE YOUR OFFER
- It’s not a traffic problem, it’s an offer problem
- It’s not a testing problem, it’s an offer problem
- You might have to head back to the drawing board completely. Does your product/service provide real value?
- You also might be going after the wrong traffic source. Identify if your ideal customer is ‘hanging out’ on the traffic medium
- TRY ON SITE RETARGETING!
- What is On Site Retargeting? Evaluating current interactions and providing a relevant offer based on these interactions.
- PAGE CHANGES BASED ON OPTIMIZATION RESEARCH
- Here are a few things to try
• Click/Scroll Tracking
• Usability Testing
• User Surveys
• Session Recordings - CLICK/SCROLL TRACKING
- People who actually scroll to the bottom click
- Not enough people are scrolling that far down ~15% of all clicks on this page are on the nav bar
- Try a shorter variation to get people to scroll to the CTA. Add multiple CTA buttons at areas where scrolling is highest. Hide the nav bar on this page
- USER SURVEYS
• Was it was easy to find what you were looking for?
• Were the words/vocab used to define categories/sub-categories clear to you?
• Do you have any suggestions to improve our website navigation?
• Does our website look credible to you?
• Is our pricing clear?
• Is there anything else you’d like to know before signing up with us?
• Will you shop with us again? Why/why not?
• Do you think the form has any confusing/unnecessary input fields? QUESTION IDEAS - SESSION RECORDINGS
- Shows individual recordings of a user interacting with your site. Unlike heatmaps, this isn’t aggregated data
- Really blow their mind with a real life user recording with audio
TRICKS TO TEST WHEN YOU DON’T HAVE THE TRAFFIC
- USE MICRO CONVERSIONS AS INDICATORS
- Test Length Minimum Conversions
- LOWER THE CONFIDENCE THRESHOLD
REMEMBER!
- SPLIT TESTING IS NOT OPTIMIZATION…
- IT’S AN OPTIMIZATION TOOL
- SPLIT TESTING CAN ACTUALLY HURT A COMPANY
- SO PRACTICE SAFE TESTING WITH A PAGE THAT MATTERS
10 Ways to Stay on Track When Working from Home #ASE15
- Have a morning routine
- Keep a schedule
- Have an action item list for work
- Have an action item list for household
- Make your home work space comfortable
- Set aside a dedicated workspace
- Be firm with friends & family on work time
- Limit distractions you can control
- Set boundaries between work & life
- Stay healthy in body & mind
How to Attract Quality Web Traffic & Leads with Instagram #ASE15
[slideshare id=51032025&doc=3c-howtoattractqualitywebtrafficandleadswithinstagram-150728203319-lva1-app6892]
„How to Attract Quality Web Traffic & Leads with Instagram“
- How to Attract Quality Web Traffic & Leads with Instagram – Sarah Davidson VisualMarketingEdge.com
- 7 step system to:
• Attract a targeted audience
• Grow your followers
• Drive traffic
• Get leads - Why Instagram?
Instagram is the fastest growing social platform
Source: Simply Measured Instagram Study 2014Q4 – More than Twitter, Pinterest & LinkedIn - Step #1: Get clear about your goals
- Step #2: Create a compelling profile
- Step #3: Post content that works
- Step #4: Optimize your content so the right people find it (Hashtags, Geotags)
- Step #5: Grow your audience (Follow, Shoutout, Advertising, Contest, …)
- Step #6: Drive traffic & leads
- Step #7: Systematize & track – be consistent!