von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Best practices, Domain, Events
[slideshare id=51031488&doc=1b-buyingandsellingwebsites-mullins-150728201744-lva1-app6892]
- Lessons Learned from Several Million Dollars Worth of Site Acquisitions – Chuck Mullins, Founder CashForYourSite.com – Chuck@CashForYourSite.com
- Questions to Ask Yourself
– Why buy and sell websites?
– How much is my time worth?
– Do I want a Job or an Investment?
– What kind of return on my capital investment do I need?
– What size deal makes sense?
– What kind of risks does the site have?
– What are my plans for this site?
- Why Buy or Sell Websites – Know your reasons for buying:
− Cash flow
− Asset appreciation
− Synergy
− Untapped potential
− Private Blog Network
- Why Buy or Sell Websites – Know your reasons for selling:
− Cash out
− Redeploy capital
− Declining market
− Focus on core business
− Bored
- How Much is Your Time Worth
$100k a year / (52 weeks x 40 hours) ≈ $50 per hour.
Don't work for less than you are worth: Website Monthly Income = $1,000 Hours Required Per Week = 10 $1000 / (4 weeks x 10 hours ) = $25 per hour Website Monthly Income = $10,000 Hours Required Per Week = 10 $10,000 / (4 weeks x 10 hours ) = $250 per hour
- What Kind of ROI Do You Want – Typical investment:
− CD Rates 1%
− Bonds 2-6%
− Stock market 7-12%
− Real estate 5-14%
Why do these investments pay different rates of return? What kind of return do you want?
- What Size Deal Makes Sense $50 x 40 hours x 12 months = $24k per year.
$50 x 40 hours x 12 months = $24k per year.
Total return needed on $500k investment would be $149k or a 29.8% time and risk adjusted return.
The larger the deal, the less your time requirements impact the return.
$100k x 25% = $25k per year $500k x 25% = $125k per year
Total return needed on $100k investment would be $49k or a 49% time and risk adjusted return.
- Is The Investment Worth The Risk
How much competition is there?
What are the barriers to entry?
Are there one or more critical employees?
Does the business rely on an outside source?
Does the business exploit something?
What kind of SEO has been done?
Are there pending changes to the law?
Is the business seasonal?
- Is The Investment Worth The Risk – What is the traffic mix?
− Organic traffic
− Paid traffic
− Social traffic
− Direct traffic
− Referral
− Affiliate
- Due Diligence Tools (Free/Paid)
– SpyFu.com (F/P)
– Moz.com & Moz.com/researchtools/ose (F/P)
– SEMRush.com (F/P)
– Majestic.com (F)
– BannedCheck.com (F)
– SeoMastering.com (F)
– YouGetSignal.com (F/P)
– DomainTools.com (F/P)
– CopyScape.com (F)
– Alexa.com (F/P)
– Compete.com
- Due Diligence Tools
– Archive.org (F)
– BuiltWith.com (F/P)
− Topsy.com (F)
– TradeMarkia.com (F)
– SocialMention.com (F)
– Google Trends (F/P)
– WhoRush.com (F/P)
– ReverseInternet.com (F)
– SpyonWeb.com (F/P)
– KeyWordSpy.com
- Has the site been affected by Google updates? How long has the site been ranking?
- Additional Due Diligence
– Read the comments of other prospective buyers
– Research the seller not just the company
– Ask questions that you have already researched and know the answers to
– Ask seller to add you to their Google Analytics account
– Ask questions about potential revenue streams
– Ask what plans the seller had for the business moving forward
– Ask seller to verify all claims with documentation
– Ask about anomalies
– Ask about skills and time required to operate the site
– Ask, Ask, Ask!!!
– Does everything add up?
- What Are Your Plans For The Site
− Create a detailed plan and time line before closing on a deal
− Migration
− Backup website
− Transfer domain
− Update income sources
− Take/transfer accounts
− Transfer website
− Operation: Who, what, when
− Expansion / Optimization: Who, what, when
- How to Transfer the Site:
− Communication is Key
− Agree on specific terms and a transition plan before you agree to purchase the site.
− What is your pain point?
− High value vs. low value sites
- Prepare a contract detailing the terms of sale:
− Time frame and consequences for transfer
− Payment Terms
− Seller Support
− Non-Compete
− Non-Disclosure
− Non-Performance
− Contracts With Key Employees
- How to Pay For a Site Send Payment First:
− Escrow.com
− Paypal.com
After Transfer of Domain and Files in Hand: **Warning these methods have little to no recourse!
− Check
− Cash
− Wire Transfer
− Western Union
- Where To Buy and Sell Websites Auctions
– Flippa.com
– Ebay.com Broker
– QuietLightBrokerage.com
– DigitalExits.com
– FEInternational.com
– WeSellYourSite.com
– AcquisitionsDirect.com
– WebsiteProperties.com
– W3BusinessAdvisors.com
– WebsiteBroker.com
- Where To Buy and Sell Websites Market Place
– BuyingandSellingWebSites.com
– BizBuySell.com Miscellaneous
– RhodiumWeekend.com
– Internet Investment Summit
– Master Mind Groups
– Networking
– Contact Site Owners
– Craigslist
– Forums
von Erfolg Im Netz | Aug. 12, 2014 | Admin, Best practices, Recht
Eric Crusius from Fed Nexus Law talks about the most common (and easy to fix) mistakes affiliates make.
- Treat your business like a business and incorporate (e.g. via Legalzoom.com) – this protects your personal assets. Keep the assets seperate, e.g. have separate bank account etc.
- Have contracts with your stakeholders in place! (e.g. how intellectual property and promotional material/logos can be used)
- Always use the company's name when you sign a contract.
- Everything is automatically copywrighted! Also, learn the basics of trademark use and copywright laws.
- Being honest in your marketing! Don't make false claim, always back it up. No deceptive formats (fake news stories), no false endorsements, no substantiated claims, …
- If you offer „free trials“, make sure that the customers can get in touch with you and return the product.
- Don't SPAM! Use accurate subject lines, have an opt-out, and only use permission based email optins.
- If you use adword campaigns, be sure not to use some else's trademark in your ad.
- Don't user other peoples photos!
- Understand your risks as an affiliate – read the contracts etc. you have with your networks.
- Protect yourself from the „enemy within“ – e.g. business partners that are trying to take over, freelancers that go rogue and steal data, employees that engage in cyber attacks or hacking,…
- Protect yourself from external enemies, e.g. bad reviews on Yelp.com etc. Monitor these sites and take action if necessary.
- Pay attention to the Google autocomplete – e.g. if you type in „XYZ“, Google can show suggestions like „XZY Scam“.
- Register your name on social media, top level domains, copyrights, monitor your brand (e.g. with Google Alerts)
- Don't be afraid to ask a professional for help!
Now, just get on it and do it!
von Erfolg Im Netz | Aug. 11, 2014 | Admin, Automation, Best practices, Facebook, Social Networks
Ian Fernando, Derek Lester, JJ Alan & Bryant Hussey talk about how they scaled their business through Facebook Ads. They sell various products on Facebook, and went from being an affiliate to becoming a product owner.
- Foundation: Affiliate Campaign Optimization
- Scaling: Increase Cash Flow
- Advertiser: Have your own product
General advice for Facebook Advertising
- Don't be afraid to loose money – you spend the money to get data
- Test accurately, where do clicks come from, and where are they going – tracking is crucial, use sub-IDs
- Scale campaigns throughout the day to get enough data
- Your Facebook Ad history has an effect on the costs – if a lot of your ads got rejected, you probably pay more
- You can us Facebook Ads for Apps to advertise in other peoples apps
- Schedule a reporting on a daily basis – edit the default columns, and break it down by age and gender – and create separate campaigns based on that
- Landing page optimization is very important (e.g. use Optimize.ly) – test headlines, call to action, background color, border style, etc.
How to scale campaigns
- Use multiple accounts
- Use invoice accounts (request it on the E-Mail tab), so you don't have to pay your ad spend each day
- If you promote an affiliate offer, use www.wheregoes.com to figure out all the hops
- Cut out the middle man: Go directly to the advertiser and skip the network, to get higher payouts (Afiliate networks basically function as banks for the merchant)
- Add Lead Generation and CoRegistration to maximize your revenue!
- Have a CPA (Cost per acquisition – what you are willing to pay per new customer), compared to just looking at revenue and profit
- Be cautious if you promote rebills, and don't scale to quickly if you are not sure how long people are going to stick with the rebill
How to find your own product
- Find a Private Label Rights (PLR) provider that offers a whitelabel solution, and use a product that has been approved by the FDA
- Make sure to accept credit cards and don't use just PayPal (they shut down your account if you make too much revenue too quickly)
- Have a CRM in place to handle customer care
von Erfolg Im Netz | Dez. 9, 2012 | Admin, Allgemein, Automation, Best practices, Social Media, Social Networks, Wordpress
Liebe Leserin, lieber Leser
Wer heute nicht in den sozialen Medien aktiv ist, vergibt sich viele Chancen! Damit meine ich natürlich nicht, dass man den ganzen Tag auf Facebook Ferienfotos von Freunden kommentiert, mit den Kollegen chattet oder sich durch die eigene Neugier treiben lässt. Vielmehr sollte jedes Unternehmen und jeder Webauftritt die Möglichkeiten der sozialen Medien strategisch nutzen. Um Unternehmen und Selbstständigen einen Leitfaden zu geben, habe ich die sogenannte ZEMM-MIT Methode entwickelt, welche in diesem Video vorgestellt wird. (mehr …)
von Erfolg Im Netz | Feb. 20, 2012 | Admin, Automation, Best practices, Blogging, Gastautoren, Grundlagen, Hilfreiche Links, Internet Marketing
Das Internet ist heutzutage eines der wichtigsten Instrumente des Marketings. Durch relativ geringen Mitteleinsatz können sehr viele potentielle Kunden in kurzer Zeit auf eine effektive Weise erreicht werden. Jedoch ist dieser Spielplatz „Internet“ umfangreich und teilweise unübersichtlich, sodass die Schwierigkeit besteht, das volle Potential ausnutzen zu können. Daher hat es sich das Magazin „Internethandel“ zur Aufgabe gemacht etwas Licht ins Dunkel zu bringen und Vermarktungsprozesse im Internet zu optimieren. (mehr …)
von Erfolg Im Netz | Nov. 29, 2011 | Admin, Affiliate Marketing, Best practices, Gastautoren, Internet Marketing, Kontaktliste, Launch, Schritt-für-Schritt Anleitung, Tipps
Vor einigen Wochen hatte ich ein sehr inspirierendes Gespräch mit Sebastian Czypionka. Es war ein Gespräch, das noch immer in mir nachhallt. Nun konnte ich Sebastian für einen Gastbeitrag gewinnen.
Doch wer ist Sebastian? Er ist 26 Jahre alt, wohnt in Remscheid und verdient sein Geld im Internet. Das Besondere dabei ist, dass er es gerne und voller Leidenschaft tut. Sein Ziel ist es, anderen angehenden Internet Marketern ein umfangreiches Know-how zu geben, um ihnen zu helfen, schneller dorthin zu kommen, wo sie hinwollen: zum Aufbau eines zweiten Standbeins im Internet, eines eigenen kleinen Online Business. (mehr …)
