von Erfolg Im Netz | Aug. 1, 2018 | E-Mail Marketing, Events
- Why use Gmail?
- Guiding Principles using Gmail
- Gmail is a „Black Box“
- Your Inbox „Recipe“
- Gmail User Lifecycle: Inception, Engagement, Retirement
- Technical Considerations
- Some Useful Links to use
von Erfolg Im Netz | Aug. 1, 2018 | Events, Social Media
- Why Influencer Marketing?
- Getting started working with influencers
- Determining who to partner with
- Identifying Influencers
- Executing your campaign
- Tips for Successful Gifting
- When to consider sponsorship and its benefits
- Examples of Sponsored Posts
- More about YouTube Sponsorship
- Tips for a successful sponsorship
von Erfolg Im Netz | Aug. 1, 2018 | Events, Kontaktliste, Video
- Eye-Opening Stats Marketers Need to Know
- Remember: Youtube is the second largest search engine behind Google
- Basics about Youtube – Verify Your Channel -Optimize Your Channel Playlist, Status and Features, Upload Defaults, Advanced
- Content Strategy: Define the type of content you’re going to publish. Create Youtube-Specific Content.
- How to Optimize your Videos: End Screen, Cards
- Channel Analytics
- Syndicate and Repurpose your content
- Use Google Advertising
- Tools and Resources -canva.com, Tubebuddy, SocialBlade.com, upwork.com, keywordtool.io, grow.grin.co/live-youtube-subscriber-count, Pretty Link WordPress plugin, Clickfunnels
- Focus on Engagement, not subscriber count
von Erfolg Im Netz | Aug. 1, 2018 | Events
- New SEO Approaches for WordPress New Capabilities That You Should Love
- This presentation will explain the importance of WordPress
- Facts about Google
- Facts about WordPress
- Information about WordPress SEO
- WordPress SEO Tools List
- WordPress SEO Issues
- WordPress SEO Solutions
- WordPress SEO Now
von Erfolg Im Netz | Aug. 1, 2018 | Events
- Can A Merchant Be Liable For What Its Affiliates Do?
- Information about GDPR (General Data Protection Regulation)
- GDPR Applies to both Controllers and Processors
- „Personal Data“ under GDPR
- The Impact of GDPR On Your Digital Marketing Business
- How to Change Your Website's Cookie Notice
- Remain Transparent Process Data Lawfully
- Steps on how to update your T & C Privacy Policy
- The Need to Establish an EU Representative (Art 27)
- Reason why is Blockchain a challenge for the protection of Personal Data.
- What Lies Ahead? Combining GDPR and Blockchain
- The Importance of Your Website Incorporation Structure
von Erfolg Im Netz | Aug. 1, 2018 | Events
- Information to know when is an Ad Deceptive.
- Prior Substantiation- Competent and Reliable Scientific Evidence
- FTC Health Claim Substantiation Standard
- Examples of Unsubstantiated Claim
- „Clear and Conspicuous“ Negative Option
- Example of What's Clearly not C&C (Clear and Conspicuous)
- Example of what FTC says is not C&C
- Example of What's C&C
- Endorsement Guidelines
- Supplements/Negative option/Affiliate Marketing Top FTC Priority
- Recent FTC Supplements/Negative option cases
- FTC Affiliate Marketing Cases: Credit Bureau Center-LeadClick-Coleadium (Ads4Dough)
- FTC Remedies
- Zero Tolerance FTC Settlement „Equation“
- Data Privacy (GDPR)
- What to expect from Trump FTC
- Alerts and Tips
- Conclusion: Caveat Vendor
