Events Archives - Seite 8 von 11

Digital 2020: Blockchain, Bitcoin, AI, Big Data & ioT by Jay Berkowitz #ASE18

von Erfolg Im Netz | Aug. 1, 2018 | Events

Digital 2020: Blockchain, Bitcoin, AI, Big Data & ioT from Affiliate Summit

Bitcoin and Blockchain • Artificial Intelligence • IoT • VR / AR • Real examples, what you can do
Digital currency ‘cash’ • Decentralized =no bank, no government • Reward for ‘Mining’ • 3 to 6 million users
Silk Road website launched February 2011 FBI shuts it down March 2013 arrests Ross Ulbricht „Dread Pirate Roberts” seizes 144,342 bitcoins
Bitcoin high December 17, 2017 $19,783.06 12/17/17 $19,783.06
Bitcoins are sent from user to user on a peer-to-peer. Transactions are verified by network nodes through cryptography and recorded in a public distributed ledger called a blockchain.
Other Cryptocurrencies: Etherum, Ripple, EOS, Litecoin, Stellar
ICOs – Initial Coin Offerings: 2009: Bitcoin Satoshi Nakamoto releases Bitcoin – 2014: Etherium First huge ICO raises $18 Million – 2017: 706 ICOs in 2017 raise over $6 Billion. 50% Fail – 2018: Telegram: Two private sales raise $1.8 Billion ICO Cancelled – February 2018- 2018: SEC Securities Exchange Commission
On May 22, 2010 Laszlo Hanyecz made first real-world transaction buying 2 pizzas for 10,000 BTC in Jacksonville, Florida at its peak that was worth $193,430,000
Blockchain is the technology the underpins digital currency. Allows digital information to be distributed, but not copied.
Veem B2B Payments using Blockchain… ‘move about $100MM a month’
Developed in partnership with Nasdaq, NYIAX uses block chain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
Smart cities, include smart streetlights, identify and reduce congestion.
The Sprint IoT Factory, an online marketplace where SMBs to enterprises can buy out-of- the-box IoT software, as an example.
AR/VR Augmented Reality/Virtual Reality
Speech recognition – Siri and Alexa, Google Assistant – computers now beat human transcribers with only 5.1% error rate
The Future of Employment Hat tip: “47% of all jobs will be taken by robots.” David Berkowitz
Einstein Artificial Intelligence delivers predictions and recommendations based on customer data
“In a fascinating merging of creativity and technology, the humans at J. Walter Thompson in Amsterdam taught a computer to paint like Rembrandt by having it study the old master's works for months. The resulting painting is a completely new portrait, not a replica, and it’s indistinguishable—to my eye, at least—from the real thing.” Adweek
“There are 8,000 new research papers on cancer posted every day. It’s not feasible for even a team of experts to read through all of this … in 30 percent of patients Watson identified a treatment that a well-meaning, hard-working group of physicians hadn’t found.” 60 Minutes IBM’s Watson won Jeopardy in 2011
Researchers from Stanford University analyzed millions of pictures and created Imagenet. Ai computers use a LIDAR radar system similar to hand gestures on XBOX For elders who want independence. The system understands sleep patterns, eating and taking medication.
Build your own Slack bot Recast.ai RECAST.AI Unsatisfied with the selection? Build your own Slack bot. With the Bot connector, you can connect your bots on the main channels in minutes, including Messenger, Kik, Slack or Twitter
Facebook Messenger Marketing Platform: https://app.mobilemonkey.com/signup by Larry Kim
Over 50% of searches will be voice search by 2020

Testing Is Not CRO But It’s Still Darn Important #ASE15

von Erfolg Im Netz | Aug. 4, 2015 | Admin, Best practices, Events, Tools

Testing Is Not CRO But It’s Still Darn Important from Affiliate Summit

Types Of Tests: Synchronous – Asynchronous, Sequential Testing, A/B/…/N, Testing Multivariate, …
Testing: You’ll Get Page Conversion Data (Not Element By Element) – Better For Low Traffic Sites
Testing Some Rules: Isolate Individual Elements If You Don’t Isolate Elements, DO NOT attribute the lift or loss to any single element
Multivariate Testing You’ll Get Element By Element Data Don’t Run If Less Than 100k Pageviews Per Month
TESTING HELPS GUIDE DECISIONS AND IMPROVE THE USER EXPERIENCE WHILE BOOSTING PROFITS
NOT EVERYONE CAN OR SHOULD BE SPLIT TESTING
NOT BEING ABLE TO TEST DOESN’T MEAN NOT BEING ABLE TO OPTIMIZE
THERE ARE PLENTY OF WAYS TO BOOST CONVERSIONS OUTSIDE OF SPLIT TESTING

Part 1 Can I Actually Run A Test

Testing Eligibility
• ~100 Conversion Per Variation
• Run for at least a full week
• Not run longer than 8 weeks
• Test can reach 95% confidence in this time frame
Problem: Not Enough Conversions
Solution: Run Longer
Secondarily: If Outside Of 8 Week Testing Window – Don’t Test It
VARIABLE NUMBER ISN’T THE ONLY THING THAT DICTATES TIME!
THE PERCENT LIFT IS A HUGE TIMING FACTOR
In order for this test to get statistical results, it would require a 10% lift
AND SO IS THE CONFIDENCE RATE. But we’ll talk more about that later
Does Your Page Get Enough Daily Conversions? YES / No / Can’t Test – Sorry!
Is There A Big Enough Lift Potential?* YES / No / This Is A Testable Page / Can’t Test – Sorry!
*With An Appropriate Confidence Rate/Index

Part 2 Should I Actually Run That Test

THE CONVERSION HIERARCHY
Functional: Does the page work and do what it’s supposed to?
Accessible: Can people of all skill levels on any device use the site? What are the barriers on the site?
Usable: Can people understand your site, i.e., is it user friendly?
Intuitive: Does the site have a logical flow? Does the offer match the source?
Persuasive: Is your site convincing people to buy or take an action?
“For every test you run, there are an infinite number of other tests that you could have run” – Justindamus 120 AD

Part 3 How To Optimize If I Can’t/Shouldn’t Test

You Have A Few Options
• Evaluate Your Offer
• On-Site Retargeting
• Changes Based On Qualitative Research
EVALUATE YOUR OFFER
It’s not a traffic problem, it’s an offer problem
It’s not a testing problem, it’s an offer problem
You might have to head back to the drawing board completely. Does your product/service provide real value?
You also might be going after the wrong traffic source. Identify if your ideal customer is ‘hanging out’ on the traffic medium
TRY ON SITE RETARGETING!
What is On Site Retargeting? Evaluating current interactions and providing a relevant offer based on these interactions.
PAGE CHANGES BASED ON OPTIMIZATION RESEARCH
Here are a few things to try
• Click/Scroll Tracking
• Usability Testing
• User Surveys
• Session Recordings
CLICK/SCROLL TRACKING
People who actually scroll to the bottom click
Not enough people are scrolling that far down ~15% of all clicks on this page are on the nav bar
Try a shorter variation to get people to scroll to the CTA. Add multiple CTA buttons at areas where scrolling is highest. Hide the nav bar on this page
USER SURVEYS
• Was it was easy to find what you were looking for?
• Were the words/vocab used to define categories/sub-categories clear to you?
• Do you have any suggestions to improve our website navigation?
• Does our website look credible to you?
• Is our pricing clear?
• Is there anything else you’d like to know before signing up with us?
• Will you shop with us again? Why/why not?
• Do you think the form has any confusing/unnecessary input fields? QUESTION IDEAS
SESSION RECORDINGS
Shows individual recordings of a user interacting with your site. Unlike heatmaps, this isn’t aggregated data
Really blow their mind with a real life user recording with audio

TRICKS TO TEST WHEN YOU DON’T HAVE THE TRAFFIC

USE MICRO CONVERSIONS AS INDICATORS
Test Length Minimum Conversions
LOWER THE CONFIDENCE THRESHOLD

REMEMBER!

SPLIT TESTING IS NOT OPTIMIZATION…
IT’S AN OPTIMIZATION TOOL
SPLIT TESTING CAN ACTUALLY HURT A COMPANY
SO PRACTICE SAFE TESTING WITH A PAGE THAT MATTERS

Amazon vs. Walmart: Affiliate Marketing Lessons to Learn by Geno Prussakov #ASE15

von Erfolg Im Netz | Aug. 3, 2015 | Admin, Affiliate Marketing, Amazon, Events

Amazon vs. Walmart: Affiliate Marketing Lessons to Learn from Affiliate Summit

Amazon.com – 80 Million Visitors every month! Thiscould fill: 24 Malls of America and 60 Disneylands
Source: PCMag, “Infographic: Just How Big Is Amazon.com?”
WAREHOUSES: 70 MILLION SQ FEET that’s more than: 700 Madison Square Gardens and could hold more water than 10,000 Olympic Pools
Source: Business Insider, “10 Mind-Blowing Facts About Amazon.com”
PROJECTED 2015 REVENUE: $100 BILLION that's $190,132 per minute and $15,844 every 5 sec
Source: Morgan Stanley’s Scott Devitt as quoted at ZDNet
49 MIN OUTAGE (JAN 2013): $3.2 mln+ LOST
AFFILIATE PROGRAM Amazon.com Associates: The web's most popular and successful Affiliate Program Page Title Says It All:
Source: Deloitte.com
Job Description in 2008: Amazon had 2 Million affiliates, in 2013 a press released mentioned that 40% of the revenue comes from the affiliates.
Interesting Facts (2014): Amazon owns every fourth dollar spent online in the U.S. (and every third in Q4); For the first time in a decade, Wal-Mart's web sales grew faster than Amazon's (30% vs 20%); Yet, in 2015 Amazon is on track for $100 billion in revenue, predicted to eclipse Wal-Mart.
Low Payment Threshold: If you select payment by direct deposit, we will directly deposit the advertising fees you earn into the bank account you designate, but may accrue and withhold advertising fees until the total amount due to you is at least $10.

What your affiliate progam should offer

Resources: to educate
Incentives: to motivate
Tools: to equip
Support: to help

Lessons to learn

Maintain an affiliate program support website
Motivate with performance incentives
Set low/reachable payment thresholds
Provide a wide variety of linking options
Make integration/activation easy
Support constant & consistent communication
Empower bloggers & content producers
Equip web developers and savvy affiliates
Attract mobile app and game developers
Focus on conversion rate optimization
Fairly compensate the real „closers“
Encourage exclusive relationships
Disallow affiliate adware
Prohibit TM-centric domains
Leverage holiday marketing

To learn morew, check out The Ultimate Guide to Making Money with the Amazon Affiliate Program.

Keynote Brian Littleton: Guiding Business Principles #ASE15

von Erfolg Im Netz | Aug. 3, 2015 | Admin, Affiliate Marketing, Events

Brian Littleton, President and CEO of ShareASale, held the initial keynote at Affiliate Summit 2015. ShareASale is platform for companies to promote their affiliate program.

In his role as CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike since 2000, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry.

ShareASale celebrates its 10th anniversary this year and currently supports over 3,600 small- to medium-sized merchants, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential.

Brian talked about four Business Justifications he is using as a guiding principle:

How to make decisions, consistently
How to deal with angry customers or problems
How to have fun in your business
How to surround yourself with the very best

He is not only considering the first 30 days of a decision (Example: „We can make money with pop ups!„), but also the last 30 days („These pop ups are spam! Who is responsible?„). Brian did not allow Adware etc. and made an ethical decision to keep such kind of programs out of their portfolio. He also made sure, once the company grew, to give back, to charity, help fundraising, …#

In addition to that, never forget where you came from – grow and strengthen the relationships between your company and its stakeholders.

In his company, he introduced the „off the wheel“ principle – for several hours a week, you are not allowed to work, but have to improve yourself (e.g. learn Excel, take dancing classes, …). If you do this on a consistent weekly basis, you will make a lot of progress!

He advocates leaving the home office and switch it out for a „regular“ office, to bounce off ideas of one another. And last but not least: Make sure to watch TV! He recommends watching „The Profit“ and „Shark Tank„, to sharpen your business sense – and also, to answer the questions asked for your own business.

the-profit tuesday-is-shark-tank-night

Let’s get this party started! Affiliate Summit East #ASE2015

von Erfolg Im Netz | Aug. 3, 2015 | Admin, Affiliate Marketing, Events

Alle Jahre wieder freue ich mich auf den Affiliate Summit, wenn für ein paar Tage tausende Affiliate Marketers und illustre Personen aus dem Online Marketing sich im Herzen von New York einfinden.

Ich werde live vom Event über die Sessions berichten, viele der Präsentationen finden sich bereits bei Slideshare.

Am Vorabend des Affiliate Summit gab es dieses Jahr nicht das „obligate“ Affiliate-Networxx Treffen mit den deutschen Teilnehmern, sondern statt dessen ein Meetup mit einigen deutschen und vielen internationalen Mitgliedern des STM-Forums.

STM, www.StackThatMoney.com, ist ein kostenpflichtiges Online Marketing Forum ($99 pro Monat), das sich um Schwerpunktthemen wie Mobile, Facebook, Adwords, Adult, Media Buys, PPV etc. dreht.

Manuel, ein junger Deutscher, hatte dazu im Bierhaus geladen, und etwa zwei Dutzend Männer und eine Frau haben sich die Gelegenheit nicht nehmen lassen, sich mit Gleichgesinnten bis in alle Nacht hinein auszutauschen und Tipps und Tricks voneinander zu lernen.

Am Sonntag Morgen ging es los mit den Sessions.

Deshalb: genug Vorgeplänkel – hier finden sich laufend alle Posts zum Affiliate Summit 2o15.