von Erfolg Im Netz | Aug. 2, 2015 | Admin, Allgemein, Events, Mobile
Präsentiert von Daryl Colwell von Matomy
- 2018: Es werde 73 Milliarden Inbound Calls erwartet!
- „Offline Awareness turns to online intent, digital connection leads to human interaction!“
- Die Industrie Verticals haben sich nicht verändert in den letzten 100 Jahren – nur die Consumer Touchpoints
- „Not KISS – make the consumer work for it, inform the consumer first!“
- Ein „Call Now“ Button sollte erst dann da sein, wenn die Leute informiert sind, bevor sie anrufen – und Telefonnummer anzeigen, aber nicht klickbar machen
- Button sollte nicht unten in der Mitte auf dem Handyscreen sein, wo der User navigiert – statt dessen auf mobile optimierte Landingpage senden, und von dort dann anrufen lassen.
- Essenziell: Mobil optimierte Seiten!
- 3/4 der Leute bevorzugen es, ein Formular auszufüllen anstatt anzurufen
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Events, Outsourcing, Privacy, Tools, Virtuelle Assistenz
- Have a Plan
- Define your company’s purpose
- What are your gols for the next week, month, etc?
- Document your plans
- Determine hiring needs (new product or client, data)
- Create an org chart with holes
- Create a budget & schedule to fill openings
- Hire Carefully
- Job descriptions
- Paid „tryouts“
- Contractor vs Employee
- Clear offer letters / contracts
- Training
- Be ready for a failure
- Fire before wasting time „building a case“
- Designate Systems
- Phone (RingCentral & UberConference)
- Email (Gmail)
- Document handling (Google Drive)
- Who has access to what? (LastPass)
- Where do you get in touch with everyone? (Skype)
- Tracking hours (HubStaff)
- Tracking project progress (Asana)
- Set Policies
- Require the use of designated systems
- Set expected work hours & what to do when you’re away
- Vacation and sick days
- Expenses
- Event attendance
- Social media / outward communications
- Enforce the rules for everyone!
- Communicate Constantly
- Ongoing chat
- Daily, Weekly, Monthly & Quarterly Standing Meetings/Messages
- Demand inter and cross department meetings
- Define meeting purposes and agendas
- Create feedback loops
- Annual reviews
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Best practices, Blogging, Events, Tipps
- Have a morning routine
- Keep a schedule
- Have an action item list for work
- Have an action item list for household
- Make your home work space comfortable
- Set aside a dedicated workspace
- Be firm with friends & family on work time
- Limit distractions you can control
- Set boundaries between work & life
- Stay healthy in body & mind
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Events
- Affiliate Marketer
● WordPress Blogging – Niche Themes
● WP Site Plugins – functions, widgets
● Top Affiliate Networks – brands make money
● Review Sites – Product Reviews
● Email List Building – List of Tools
● Social Networking Mastery
● Sweepstakes – Go Viral like Nothing Else
- Business Referrer
● Build Your Linkedin Network – work it
● Find Partner/Referral Programs
● Make Posts – website, blog, Linkedin
● Send Intro Emails – Connect People
● Track Everything
● Be that person people look to for ideas
● Be Prolific
- Online Merchant
● Shopify – Cloud-based Storefront
● Email List Building – Pop-ups, Automation
● Find Vendors – Drop Shipping
● Website Apps! – The Best Part
● Mobile Website – Google Likes It
● Mobile Apps – Where YOU Need to Be
● Find Affiliates and Referral Partners
- Lead Generation
● Use a Lead Gen Platform
● Find Lead Buyers in Industries
● Create Lead Generation Pages/Sites
● Retarget all the Non-converting Traffic
● Thank You Page Placements
● Monetize Your List
● Sell Your Leads as Shared or Exclusive
- Affiliate Manager
● Work for a Company with a Program
● Work for an Affiliate Network
● Work for an Affiliate SaaS Solution
● Work as an Affiliate Recruiter
- Social Media Manager
● Learn Social Network Management
● Learn How to Advertise on Social Networks
● Learn How to Run Social Sweepstakes
● Learn How to Measure Social ROI Metrics
● Be Awesome and Proactive
● Run Communities and Groups
● Learn Monetization Strategies
- Media Buyer
● Buying Search Traffic on a CPA/CLA Basis
● Buying Facebook and Twitter ads
● Buying Display ads – Programmatic
● Cultivating Affiliate Relationships
● Buy Email List Traffic – B to C, B to B
- Search Engine Expert
● Work as an “SEO”
● Write Articles and Content
● Managing Paid Search Campaigns
● Generating Traffic via Content
● Produce “Inbound” Marketing
● Managing Shopping Engines (CSEs)
- Digital Agency
● Provide an Array of Services
● Focus on 1 Service and Do it Well
● Find Clients that Needs Services
● Build Your Personal Brand
● Use Marketing Automation
● Showcase Your Work
● Local vs. National
- Courses/E-learning
● Online Courses are Extremely Popular
● Create Your Course
● Create Courses for Experts You Know
● Use Course Platforms
● Build Up Monthly Subscribers
● Create Your Community of Learners
● Monetize Your Audience
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Events
- Best Way to Monetize Leads Squeezing Everything Out of Everyone for Everything
- Partials are leads that took no action but were interested at some point that they opted in.
- Buyers, obviously are buyers. They took a credit card out and purchased.
- Relationships: Easily increase ROI with creating relationships with partials to easily turn them into buyers.
- Importance: Get paid later and later and later instead of right away.
- Lead distribution is allowing the distribution of the lead to other email agencies. They can clean, create and email your leads for you.
Causes: Bad and Good. It can create abuse to the Spam Act. Find good ones that will monitor open rates and responses.
- Sometimes partials will not purchase because of their credit, available cash, or the product is too expensive. Easily just price point the product to a lower pricing model and receive continuous revenue. The longevity will depend on your customer care.
- Funnels are important in every way because of the way we can interact with the end user. The ability to upsell and downsell and even cross promote to maximize ROI in the past, present, and future.
- Funnels – analyzing prospects to eventually turn them into sales. a structured organization.
- There are MORE Funnels – Card Type Funnels – Traffic Types – Call Center Scripts – Purchase Price Sequence
Going to Aggressive vs. Subtle
1. Aggressive, More Complaints
2. Subtle, Longevity of Trust of Consumers
3. Aggressive, Lower Retention
4. Subtle, Educating the Consumer to Purchase
5. Aggressive, No More Money to Squeeze
6. Subtle, Consistent Income
7. Call it a Day and Move on.
von Erfolg Im Netz | Aug. 2, 2015 | Admin, Affiliate Marketing, Best practices, Events, Internet Marketing, Social Media, Social Networks
[slideshare id=51032025&doc=3c-howtoattractqualitywebtrafficandleadswithinstagram-150728203319-lva1-app6892]
- How to Attract Quality Web Traffic & Leads with Instagram – Sarah Davidson VisualMarketingEdge.com
- 7 step system to:
• Attract a targeted audience
• Grow your followers
• Drive traffic
• Get leads
- Why Instagram?
Instagram is the fastest growing social platform
Source: Simply Measured Instagram Study 2014Q4 – More than Twitter, Pinterest & LinkedIn
- Step #1: Get clear about your goals
- Step #2: Create a compelling profile
- Step #3: Post content that works
- Step #4: Optimize your content so the right people find it (Hashtags, Geotags)
- Step #5: Grow your audience (Follow, Shoutout, Advertising, Contest, …)
- Step #6: Drive traffic & leads
- Step #7: Systematize & track – be consistent!
