How to Execute Profitable Influencer Deals on Social Media by InfluencerConnect #ASE18

  • Why Influencer Marketing?
  • Getting started working with influencers
  • Determining who to partner with
  • Identifying Influencers
  • Executing your campaign
  • Tips for Successful Gifting
  • When to consider sponsorship and its benefits
  • Examples of Sponsored Posts
  • More about YouTube Sponsorship
  • Tips for a successful sponsorship

How to Build Your Brand and Generate Leads With Youtube by Carolina Millan #ASE18

  • Eye-Opening Stats Marketers Need to Know
  • Remember: Youtube is the second largest search engine behind Google
  • Basics about Youtube – Verify Your Channel -Optimize Your Channel Playlist, Status and Features, Upload Defaults, Advanced
  • Content Strategy: Define the type of content you’re going to publish. Create Youtube-Specific Content.
  • How to Optimize your Videos: End Screen, Cards
  • Channel Analytics
  • Syndicate and Repurpose your content
  • Use Google Advertising
  • Tools and Resources -canva.com, Tubebuddy, SocialBlade.com, upwork.com, keywordtool.io, grow.grin.co/live-youtube-subscriber-count, Pretty Link WordPress plugin, Clickfunnels
  • Focus on Engagement, not subscriber count

GDPR vs Blockchain – A Paradox, Challenge and an Opportunity by Tal Ron, Drihem & Co. Law Firm #ASE18

  • Can A Merchant Be Liable For What Its Affiliates Do?
  • Information about GDPR (General Data Protection Regulation)
  • GDPR Applies to both Controllers and Processors
  • „Personal Data“ under GDPR
  • The Impact of GDPR On Your Digital Marketing Business
  • How to Change Your Website's Cookie Notice
  • Remain Transparent Process Data Lawfully
  • Steps on how to update your T & C Privacy Policy
  • The Need to Establish an EU Representative (Art 27)
  • Reason why is Blockchain a challenge for the protection of Personal Data.
  • What Lies Ahead? Combining GDPR and Blockchain
  • The Importance of Your Website Incorporation Structure

Tips From an FTC Pro: How to Avoid Becoming an FTC Target by William I. Rothbard #ASE18

  • Information to know when is an Ad Deceptive.
  • Prior Substantiation- Competent and Reliable Scientific Evidence
  • FTC Health Claim Substantiation Standard
  • Examples of Unsubstantiated Claim
  • „Clear and Conspicuous“ Negative Option
  • Example of What's Clearly not C&C (Clear and Conspicuous)
  • Example of what FTC says is not C&C
  • Example of What's C&C
  • Endorsement Guidelines
  • Supplements/Negative option/Affiliate Marketing Top FTC Priority
  • Recent FTC Supplements/Negative option cases
  • FTC Affiliate Marketing Cases: Credit Bureau Center-LeadClick-Coleadium (Ads4Dough)
  • FTC Remedies
  • Zero Tolerance FTC Settlement „Equation“
  • Data Privacy (GDPR)
  • What to expect from Trump FTC
  • Alerts and Tips
  • Conclusion: Caveat Vendor

Digital 2020: Blockchain, Bitcoin, AI, Big Data & ioT by Jay Berkowitz #ASE18

  • Bitcoin and Blockchain • Artificial Intelligence • IoT • VR / AR • Real examples, what you can do
  • Digital currency ‘cash’ • Decentralized =no bank, no government • Reward for ‘Mining’ • 3 to 6 million users
  • Silk Road website launched February 2011 FBI shuts it down March 2013 arrests Ross Ulbricht „Dread Pirate Roberts” seizes 144,342 bitcoins
  • Bitcoin high December 17, 2017 $19,783.06 12/17/17 $19,783.06
  • Bitcoins are sent from user to user on a peer-to-peer. Transactions are verified by network nodes through cryptography and recorded in a public distributed ledger called a blockchain.
  • Other Cryptocurrencies: Etherum, Ripple, EOS, Litecoin, Stellar
  • ICOs – Initial Coin Offerings: 2009: Bitcoin Satoshi Nakamoto releases Bitcoin – 2014: Etherium First huge ICO raises $18 Million – 2017: 706 ICOs in 2017 raise over $6 Billion. 50% Fail – 2018: Telegram: Two private sales raise $1.8 Billion ICO Cancelled – February 2018- 2018: SEC Securities Exchange Commission
  • On May 22, 2010 Laszlo Hanyecz made first real-world transaction buying 2 pizzas for 10,000 BTC in Jacksonville, Florida at its peak that was worth $193,430,000
  • Blockchain is the technology the underpins digital currency. Allows digital information to be distributed, but not copied.
  • Veem B2B Payments using Blockchain… ‘move about $100MM a month’
  • Developed in partnership with Nasdaq, NYIAX uses block chain technology for the advertising industry. NYIAX provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology.
  • Smart cities, include smart streetlights, identify and reduce congestion.
  • The Sprint IoT Factory, an online marketplace where SMBs to enterprises can buy out-of- the-box IoT software, as an example.
  • AR/VR Augmented Reality/Virtual Reality
  • Speech recognition – Siri and Alexa, Google Assistant – computers now beat human transcribers with only 5.1% error rate
  • The Future of Employment Hat tip: “47% of all jobs will be taken by robots.” David Berkowitz
  • Einstein Artificial Intelligence delivers predictions and recommendations based on customer data
  • “In a fascinating merging of creativity and technology, the humans at J. Walter Thompson in Amsterdam taught a computer to paint like Rembrandt by having it study the old master's works for months. The resulting painting is a completely new portrait, not a replica, and it’s indistinguishable—to my eye, at least—from the real thing.” Adweek
  • “There are 8,000 new research papers on cancer posted every day. It’s not feasible for even a team of experts to read through all of this … in 30 percent of patients Watson identified a treatment that a well-meaning, hard-working group of physicians hadn’t found.” 60 Minutes IBM’s Watson won Jeopardy in 2011
  • Researchers from Stanford University analyzed millions of pictures and created Imagenet. Ai computers use a LIDAR radar system similar to hand gestures on XBOX For elders who want independence. The system understands sleep patterns, eating and taking medication.
  • Build your own Slack bot Recast.ai RECAST.AI Unsatisfied with the selection? Build your own Slack bot. With the Bot connector, you can connect your bots on the main channels in minutes, including Messenger, Kik, Slack or Twitter
  • Facebook Messenger Marketing Platform: https://app.mobilemonkey.com/signup by Larry Kim
  • Over 50% of searches will be voice search by 2020